Original Tesla joins the price war： Model 3／Y opens the discount, and the comprehensive discount can reach up to 35,000 yuan.
On March 1, 2024, and the latest limited-time preferential car purchase scheme was launched.
Including:
- 8000 yuan shows auto insurance subsidies.
- 2000 yuan designated car paint limited time discount price
- Time-limited installment car purchase with low interest rate
The program will last through March.
The price of the rear-drive version of the Model 3 model after insurance subsidy is as low as 237,900 yuan, and the price of the Model Y rear-drive version after insurance subsidy is 250,900 yuan.
In other words, the actual guide price of the vehicle has not changed, and the discount that can actually be reflected in the vehicle price is only an insurance subsidy of 8,000 yuan.
How is the comprehensive discount of 35,000 yuan calculated?
1. The car paint coating cost is reduced.
The original price of white painting is 8,000 yuan, saving 6,000 yuan, and the original price of gray and red painting is 12,000 yuan, saving 10,000 yuan.
2. Adjust the annual rate of car purchase by installment to 1.99%.
Suppose you want to buy the gray version of Model Y, the cost of car paint selection will be saved by 10,000 yuan, and the insurance subsidy will be 8,000 yuan, making a total of 18,000 yuan; The remaining 17,000 yuan is reflected in the way of buying cars by stages, so it is a prerequisite to get a comprehensive discount of 35,000 yuan at one time. On the contrary, if you don’t plan to choose special painting or buy cars by stages, this time it will only save an insurance.
Tesla’s participation in the price war should be passive. Before that, Model 3/Y experienced many rounds of price reduction, but the recent adjustment plan was price increase; After a period of downward adjustment, the upward adjustment is reversed. This operation can prevent potential users from losing confidence in the brand, and will not cause them to have a wait-and-see mood. At the same time, it can also stimulate the mood of potential users to "buy up and not buy down". Therefore, Tesla’s price adjustment strategy is really smart, but the recent price war is too fierce; At first, it was a price war of 100,000-class plug-in hybrid vehicles, which was mainly started by BYD. Later, it spread to the middle and high-end automobile market. Recently, many Model 3/Y cars of the same class have opened limited-time concessions, among which there are many choices with higher comprehensive strength.
At this time, no brand can be immune, and direct price reduction has become the most effective way to stimulate sales.
It is expected that there will be several rounds of price adjustment in Tesla in 2024, and the insurance subsidy in March is just a small test.
Tianhe Auto editor, welcome to turn to praise.