Editor’s note:

What kind of experience can you achieve a monthly income of 5 million by relying on a celebrity in a cottage?

Recently, Lu Han’s famous online celebrity "Luha" blew itself up in the live broadcast room for half a year and earned 30 million yuan. As soon as the news came out, it went directly to the hot search.

Can you make money just by imitating celebrities?

I recommend you to read this article to see how the "Luha" in online celebrity became popular.

Author |Gu XiaohuiSource | Internet brand officer

Deer, huh? Fire again?

Two days ago, Luha (Lingdale) went on the hot search again.

It’s not what happened, it’s still the classic topic.# Luha’s half-year income exceeds 30 million #At this time, there are only two voices left in the comment area:

One is that live broadcast with goods is too profitable! I admire it; The other is a monthly income of 5 million? It is recommended to check the tax.

▲Source: Weibo @ Sina Hotspot

Look at what the children have been forced into. When they see such a high income, they are all concerned about the tax issue, for fear that Luha will go astray and never return.

In fact, everyone’s reactions are very real and wonderful.

Because just a few days ago, there was another hot search # Over 90% of the anchor’s monthly income was less than 5,000 yuan #, which is also obvious, that is, to tell you that being an anchor is not as profitable as expected.But it’s magical to watch these two news together.

It’s so magical that I don’t know who is right, or both. After all, the live delivery business also depends on the brain.It is not easy for anyone to stand out from the crowd.

As Luha’s apprentice Lu Wei said, "It is not easy for people who can do a good job in live broadcast, whether by face or brain."

But obviously,Luha is a clever man with both "face" and brain.

Pinxi Xi Men’s Team

Let’s give you a simple dish of deer first. Why did you suddenly become a frequent visitor to hot search?

At the beginning, a cottage men’s team called ESO made a fire on the Internet, and its members included Lu Ha, Wang Erbo, Yi Yang dry cleaning, Huang Zicheng, etc. You will know from the name that this is a cottage men’s team that is rushing to rub EXO.

Commonly known as the evening men’s team.

After the fire of ESO, Luha quickly quit the group.Started his own live broadcast business.

Originally, everyone here was about to forget this matter. After all, there are so many online fun people that no one will miss a Lu Han imitator every day, but just a while ago,Luha blew himself up and put himself on a hot search.

At that time, Luha chatted with everyone in the live broadcast room, and talked about earning 35 million yuan in seven months this year, buying tens of millions of luxury houses, more than 6 million office buildings and more than 2 million luxury cars.

Finally, I opened Alipay to show you that the deposit is only 300,000, and I really have no money.

▲Source: Weibo @ Pear Video

This wave of Versailles speeches,Directly pulled the number of viewers in the live broadcast room to the peak of 4 million.

All I can say is, Luha, you have to be honest enough.

But in fact, in the whole thing, Luha is a very clever character.

I don’t even say whether he planned to increase the traffic by himself. After this incident became a fire, he immediately changed the homepage profile from "See you in the live broadcast room of Lingda Music at 23 o’clock every day" to "currently resting", which has already dumped many anchors who took advantage of the wind.

▲Source: Tik Tok @ Lingdale

On IQ, it’s not in the same class at all.

And the initial formation of ESO was also handled by Luha.

At that time, his idea was very simple. Every Lu Han imitator had a high traffic. So, why not find many star imitators to broadcast live together?

However, after the ESO was established, it was discovered that the effect of live broadcast together was very general, so Luha quit ESO very decisively.Until today, all ESO members are the hottest in Luha.

So you see, God gave him a face that looks like Lu Han. He knows how to take advantage of the situation, how to bear it, and how to be decisive. If he is unsuccessful, why?

Plain people who became popular by shanzhai.

But as the old saying goes, I am afraid that my brother will have a hard time, and I am even more afraid that my brother will drive a Land Rover.

You can do whatever you want before you have a fire, and everyone can enjoy it; But after the fire, what do you think is sour? Why is it not me who earns 5 million a month?

Acid is certainly no problem.

After all, everyone has to go through a process of questioning Luha, understanding Luha, and then wanting to be Luha. But the problem is,Is it reasonable to imitate the story of celebrity live broadcast with goods flying into the sky?

Even today, it is not only imitating celebrities, but also the anchor of the cottage has become the survival of many live broadcast rooms.The way.

A typical example, grumpy brother Tucki.

By listening to the name, you will know that this is a live broadcast room that is crazy about Xiao Yang’s popularity. Even the names are so similar, not to mention how the layout of the live broadcast room is reproduced at pixel level.

Only when you enter the live studio will you find that as long as you change the faces of Tucki and Xiao Yang, you can say that this is Xiao Yang’s live studio without any sense of disobedience.

▲Source: Tik Tok

In addition to dressing up and decorating the live broadcast room, they even found a female anchor with high similarity to correspond to Xiao Yang’s wife.

All I can say is,The wisdom of the masses is indeed infinite.

Of course, there are some other ways in this world.

It’s like porridge cakes.

As early as 2020, porridge cake LUN became popular on the Internet because of his resemblance to Jay Chou, the king of heaven. At that time, he was just an ordinary vendor selling eggs and filling cakes.

After a huge wave of traffic, the fate gear of porridge cake LUN began to turn.

Specifically, the business of filling cake stalls has improved a lot …

At that time, porridge cake Aaron didn’t know who Jay Chou was at all, and said that he didn’t have any big ideas, so he just had to do the cake well.

▲Source: Tik Tok @ Zhou Binglun

Originally, everyone thought he just said that. After all, taking advantage of the heat to open a live broadcast and bring a product, it’s not much more profitable than making pancakes.

But I didn’t expect that it was not until recently that everyone turned red again.Today, the porridge cake LUN has really continued to spread pancakes for another three years.

Conclusion:

In fact, what everyone hates and envies is not who the traffic suddenly falls on.But in this fast era, with the help of traffic, we can quickly make money and realize it.

And this way of realizing quick success and instant benefit does not seem to have brought much positive change to society.

With the new mode of live broadcast with goods, is everyone’s salary high? Are the goods cheap? Who has benefited?

On the contrary, under the normal business model, an industrial chain can support a bunch of people from upstream to downstream. Now the middlemen have been cut off, and most of the profits originally belonging to the intermediate industrial chain have entered the pocket behind the live broadcast room.

There are fewer jobs, the quality of goods may be worse, and only the money bags of anchors are more bulging.

So why do you think that when Luha earns 5 million yuan a month, the first reaction is to suggest tax investigation?

Because when those stars who earn 2.08 million yuan a day and online celebrity come to the studio to harvest ordinary people who earn 3,000 yuan a month,You really know who the deer with a monthly income of 5 million hurts.

* arrangement |RiyaoAudit | Gu Xiaohui

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Deeply understand the historical experience of the modernization of Marxism in China

— — On the in-depth study of the spirit of the important speech of the Supreme Leader General Secretary at the forum on cultural inheritance and development

Guangming daily commentator

　　"It is the only way to open up and develop Socialism with Chinese characteristics on the deep foundation of Chinese civilization for more than 5,000 years, and to combine the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture." General Secretary of the Supreme Leader delivered an important speech at the forum on cultural inheritance and development held on June 2, which further revealed the profound connotation of "two combinations" from five aspects, emphatically expounded the great significance of "the second combination", and provided scientific guidance for continuously promoting the theoretical innovation of the Party, inheriting and developing Chinese culture, and building the modern civilization of the Chinese nation.

　　一个民族要走在时代前列，就一刻不能没有理论思维，一刻不能没有正确思想指引。回望百年奋斗历程，中国共产党人从中国实际出发，洞察时代大势，把握历史主动，进行艰辛探索，用马克思主义中国化时代化的科学理论，指导党和人民事业不断开创新局。坚持把马克思主义基本原理同中国具体实际、同中华优秀传统文化相结合，是我们在探索中国特色社会主义道路中得出的规律性的认识，是我们取得成功的最大法宝。

　　只有植根本国、本民族历史文化沃土，马克思主义真理之树才能根深叶茂。基于对马克思主义中国化时代化历史经验的深刻总结、对中华文明发展规律的深刻把握，最高领袖总书记提出“两个结合”的重要论断，拓展了马克思主义中国化时代化的内涵，深化了对中华优秀传统文化地位作用的认识。“第二个结合”，表明我们党对中国道路、理论、制度的认识达到了新高度，表明我们党的历史自信、文化自信达到了新高度，表明我们党在传承中华优秀传统文化中推进文化创新的自觉性达到了新高度。

　　The premise of "combination" is mutual agreement, and the result of "combination" is mutual achievement. The values of Chinese excellent traditional culture are highly compatible with the values of scientific socialism. Combining the basic principles of Marxism with Chinese excellent traditional culture not only makes Marxism present more China characteristics, China style and China style, but also endows Chinese excellent traditional culture with new characteristics, spirit and connotation of the times, creating an organic and unified new cultural life. As the latest achievement of the "two combinations", the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era is based on the realistic China and rooted in the historical China. It has strong historical penetration, cultural appeal and spiritual appeal, and is undoubtedly the essence of Chinese culture and China spirit. The new leap in the modernization of Marxism in China proves that the "second combination" is another ideological emancipation, which enables us to make full use of the precious resources of Chinese excellent traditional culture in a broader cultural space and explore future-oriented theoretical and institutional innovations.

　　The elders who seek wood must consolidate their roots; Those who want to flow far away will dig their fountains. Standing at a new historical starting point and shouldering a new cultural mission, we must deeply understand the historical experience of the modernization of Marxism in China, strengthen our historical self-confidence and cultural self-confidence, persist in making the past serve the present and bring forth the new, integrate the essence of Marxist thought with the essence of Chinese excellent traditional culture, and integrate with the common values that people are unaware of every day, so as to lay a solid foundation for upholding and developing Socialism with Chinese characteristics, open up innovative space and consolidate cultural subjectivity. We should combine the ongoing theme education, grasp the world outlook and methodology of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, adhere to and make good use of the standpoints and methods running through it, and make it an ideological weapon to lead us to continue to promote cultural prosperity, build a cultural power and build a modern civilization of the Chinese nation.

　　Culture is the foundation of the world, and culture prospers the country. Under the leadership of the CPC Central Committee with the Supreme Leader as the core, based on the great historical practice and contemporary practice of the Chinese nation, drawing on the cultural nutrients accumulated in the history of civilization of the Chinese nation for more than 5,000 years and activating the vitality of Chinese culture, we will certainly be able to create a new culture that belongs to our era and gather more powerful spiritual strength for realizing the great rejuvenation of the Chinese nation.

Christopher Nolan’s 12th directorial work, Oppenheimer, a highly anticipated blockbuster film, will finally appear on the big screen in mainland China. Cillian Murphy, who worked with Nolan for six times, finally became the leading actor, playing the famous and once infamous physicist J. Robert Oppenheimer. (Author: Sadako)

Although history textbooks mention the American study of the atomic bomb and the Manhattan Project, most viewers are not familiar with Oppenheimer. Nolan, who doesn’t take the usual path, has taken a fancy to this historical figure and made it into Oscar’s favorite biography type. The history behind this figure must have something strange.

Nolan emphasized that you can watch this film without doing any homework, but knowing more about the background knowledge will still make the audience better feel the ups and downs behind history.

Oppenheimer’s most important identity is "the father of the atomic bomb". He is the theoretical physicist in charge of the Los Alamos National Laboratory in the Manhattan Project. The deadly weapon developed by this top secret project destroyed the two cities of Hiroshima and Nagasaki in Japan in 1945.

Oppenheimer stills

There is no doubt that Oppenheimer is a genius, and his IQ has far surpassed his peers since childhood, which is the starting point for him to embark on the road of developing atomic bombs. But genius may generally be accompanied by a relatively withdrawn personality, depression and even schizophrenia …

Oppenheimer expressed his views on the seriousness of nuclear weapons after the two atomic bombs detonated against Japan, and publicly opposed the development of hydrogen bombs intended for the former Soviet Union during the Cold War in later years.

Coupled with the American Communist identity of Oppenheimer’s lover and wife, he was regarded as a sympathizer of the American Communist Party when he met McCarthyism in the United States after World War II, and therefore he accepted numerous investigations. The success of the atomic bomb did not make him a "hero" in the traditional sense. He even quoted the famous saying in the Bhagavad gita: "Now I have become a god of death, the destroyer of the world."

Oppenheimer, directed by Nolan, faithfully adapted the original biography written by historian Martin Kallving and writer Kay Bird-Prometheus in America (the book was officially translated into Oppenheimer’s Biography in Chinese).

It is said that this book was given to Nolan by Robert Pattinson as a gift at the party in Tenet. Nolan became obsessed with Oppenheimer after reading it, which is also the origin of Oppenheimer.

01. Who is Oppenheimer?

Julius Robert Oppenheimer was born on April 22nd, 1904. "Julius" has the same name as Julius Caesar, but as shown in the movie, Oppenheimer doesn’t like this name and uses his middle name "Robert". He became famous for his academic talent at an early age, and began to study physics and chemistry at the age of 10.

Young Oppenheimer

When he was 12 years old, new york Mineralogy Club invited him to speak at the meeting. At that time, they didn’t realize that he was not old enough to go to middle school. He graduated from Harvard University at the age of 22, and it took him three years to complete his undergraduate course. At that time, he studied chemistry instead of physics.

After graduation, Oppenheimer went to Europe and began to study at Cambridge University. Oppenheimer’s classmates at Harvard once said that Oppenheimer confessed to him that he injected potassium cyanide into the apple on the desk of his Cambridge professor and then threw it away the next day before the professor ate it. This plot was also restored in the movie.

However, Oppenheimer’s grandson Charles once told foreign media that it was not true. "There is no record that he tried to kill people. This is a very serious accusation and historical revisionism. In Robert Oppenheimer’s life, no enemy or friend has heard of it and thinks it really happened. "

Oppenheimer was unhappy in Cambridge, and then transferred to the University of G? ttingen, where he studied under Max Born (one of the founders of quantum mechanics, who won the Nobel Prize in Physics) and obtained a doctorate in physics. He returned to the United States, became an adviser to the Atomic Energy Commission (AEC) after World War I, and taught at the University of California, Berkeley, from 1929 to 1943.

Oppenheimer as Hirian Murphy.

Although President Roosevelt expressed some hesitation, the United States launched the "Manhattan Project" during World War II, aiming at researching and manufacturing atomic bombs. In 1942, Oppenheimer was recruited by leslie groves (played by Matt Damon), the commander-in-chief of Manhattan Project. In 1943, he was appointed as the head of the laboratory of Project Y (Los Alamos Laboratory in New Mexico), devoted to the study of weapon physics.

On July 16, 1945, the first atomic bomb "Trinity" in human history was detonated here under the command of Oppenheimer. In August of the same year, Hiroshima and Nagasaki were bombed; In November, Oppenheimer left the Manhattan Project.

02.奥本海默的家庭与爱情

艾米丽布朗特和原型对比

奥本海默于1940年与生物学家凯瑟琳“基蒂”·奥本海默（娘家姓普宁）结婚。基蒂（由艾米莉布朗特饰演）此前已经结过三次婚：她在1933年作废了第一次婚姻；她的第二任丈夫是美共，在西班牙内战期间去世；她与第三任丈夫理查德·哈里森结婚时，认识了奥本海默，与理查德离婚后，与奥本海默结婚。

基蒂和奥本海默有两个孩子：1941年出生的儿子彼得，和1944年出生的女儿凯瑟琳“托尼”。根据美国国家核科学与历史博物馆的说法，基蒂曾在上文中提到过的洛斯阿拉莫斯实验室短暂工作过，她经常为实验室内的其他科学家妻子们举办party。

她是奥本海默的第一个，也是最重要的知己。基蒂还曾经历过酗酒和抑郁症，特别是在奥本海默于1967年去世后，她于1972年在巴拿马因肺栓塞而去世。

塔特洛克和演员佛劳伦斯对比

在遇到基蒂之前，奥本海默曾与精神科医生、也是美共党员的吉恩·塔特洛克（弗洛伦斯·皮尤饰）在一起过。两人于1936年相识，但塔特洛克在1939年跟他分手了。然而，在奥本海默与基蒂结婚期间，他和塔特洛克重燃爱火。

In 1943, he even made a special trip from Los Alamos Laboratory to San Francisco to spend the night with Tatlock. Tatlock committed suicide in January 1944. There are two different explanations about her death.

03. What other contributions did Oppenheimer make?

Oppenheimer is mainly engaged in theoretical physics and has made many contributions in this field. Although he is famous as the "father of the atomic bomb", he is also responsible for inventing the Born-Oppenheimer approximation (also known as adiabatic approximation), which is a mathematical approximation method in molecular dynamics.

His work also laid the foundation for some discoveries of other scientists in the future, such as neutrons, mesons and neutron stars, and other theoretical contributions.

04. What is the Manhattan Project?

In 1939, scientists all over the world learned that scientists from Nazi Germany (including Werner Heisenberg, the Heisenberg of Heisenberg Uncertainty Principle, whom Oppenheimer met at the University of G? ttingen) had learned how to split uranium atoms. This process is called nuclear fission, which requires a neutron to collide with uranium atoms, thus releasing energy, which may have devastating consequences.

This news has aroused the vigilance of scientists around the world, especially because it means that the Nazis may invent their own atomic weapons.

Albert Einstein (tom conti), who fled Nazi Germany, and physicist Leo Slizad all took action to talk with President Roosevelt about the seriousness of this situation and encourage Roosevelt to let scientists devote themselves to developing their own projects in the United States.

Einstein and Oppenheimer

Oppenheimer and Einstein in the film

The American government launched the Manhattan Project in 1942, but Einstein himself did not participate in this military and scientific project. The project was originally headquartered in new york, hence its name, and was led by Lieutenant General leslie groves (Matt Damon) mentioned above.

Comparison between groves and Matt Damon

The program has two secret nuclear facilities, one in Oakridge, Tennessee, and the other in hanford, Washington, and the Los Alamos Laboratory in New Mexico, where Oppenheimer is the research director. Although 120,000 people participated in the Manhattan Project, only a few people knew the real purpose of their contribution.

The first atomic bomb in human history was detonated on July 16th, 1945 in the desert of Jurnada de Mueto, more than 200 miles south of Los Alamos, which was called Trinity Experiment. Oppenheimer chose "Trinity" as the code name, which was inspired by the poem of John Dunn, a British poet in the 16th century (it was also recommended to him by his lover Tatlock).

Oppenheimer et al. in Los Amos

The experimental results of the explosion shocked all the participants, and the explosion could be felt in houses 160 kilometers away, and the mushroom cloud expanded to about 12.8 kilometers above the sky.

After the Trinity Experiment, Oppenheimer recalled, "Some people laughed, some people cried, and most people remained silent." The most famous sentence he said at that time came from the Hindu classic Bhagavad-gita: "Now, I am a god of death, the destroyer of the world." （Now, I am become Death, the destroyer of worlds.）

05. What’s Oppenheimer’s attitude towards the atomic bomb?

Oppenheimer and Murphy

Oppenheimer has always been confident in his work, including the two atomic bombs that exploded in Hiroshima and Nagasaki, Japan. In the 2012 book Robert Oppenheimer: A Life in the Center, author Jay Monk wrote that on August 6, 1945 (the date when the first atomic bomb was dropped on Hiroshima), Oppenheimer and other scientists seemed to be full of victory.

As described in the book, "In the cheers, Oppenheimer told the crowd that it was too early to evaluate the results of the explosion, but’ the Japanese don’t like it’." Monk added that Oppenheimer’s only regret was that "we didn’t develop the bomb in time to deal with the Germans."

Oppenheimer was not proud or happy when the second atomic bomb destroyed Nagasaki, Japan on August 9, 1945. Monk wrote that an FBI report said that Oppenheimer became a "nervous person" after the Nagasaki incident on August 9, and was described as "how many real benefits can be brought by unwilling to commit to continuing the atomic bomb work".

06. What did Oppenheimer say after the 1945 nuclear explosion?

On August 17th, 1945, Oppenheimer went to Washington, D.C., and sent a handwritten letter to Henry L Stinson, then the Secretary of the Army of the United States, expressing his disgust at dropping bombs and his hope that nuclear weapons would be banned. Stinson had specifically asked the atomic bomb to avoid Kyoto, because it was in Kyoto that he and his wife spent their honeymoon (this detail was supplemented by Stinson’s actor james remar and added to the film by Nolan).

Comparison between Truman and Gary Odeman

In October of the same year, Oppenheimer went to the White House to meet the then US President Truman (Gary Oldman), which was extremely unpleasant. Oppenheimer said to the president, "Mr. President, I think my hands are covered with blood." The president dismissed his confession, pointing out that it was Truman who made the decision to drop the atomic bomb, not Oppenheimer. Truman also had a bad opinion of Oppenheimer. "I never want to see that X(son of a bitch in this office again."

1945年11月，奥本海默离开了洛斯阿拉莫斯实验室的职位。在告别演讲中他承认，最初建造核弹的原因，是人们认为使用这种武器可能是赢得二战的唯一途径。一旦清楚地意识到可以在没有使用原子弹的情况下赢得战争，不同的动机就产生了。

1946年，因在洛斯阿拉莫斯实验室所做出的贡献，奥本海默被杜鲁门总统颁发了最高荣誉勋章。

07.奥本海默是美共党员吗？

在两颗原子弹爆炸后的几年，美国政治局势很紧张。奥本海默被任命为原子能委员会（AEC）的总顾问委员会主席，在这个职位上，他反对发展氢弹。

当时，美国与前苏联正深陷冷战，奥本海默反对制造氢弹的建议，被视为政治立场有问题，他很快被卷入了麦卡锡主义，受到了美国政府的调查。

斯特劳斯和唐尼对比

1953年12月，当时的原子能委员会主席（也是奥本海默的敌人）刘易斯·施特劳斯（小罗伯特·唐尼饰）通知奥本海默，由于奥本海默被指控与美共有联系，是苏联间谍，他的安全许可被暂停，敦促奥本海默辞职。奥本海默的情人塔特洛克、弟弟弗兰克·奥本海默和弟妹杰姬都是已知的美共党员，奥本海默在伯克利教书期间，以及曼哈顿计划期间都曾受到调查。

爱德华泰勒和萨夫迪对比

Oppenheimer did not resign, but asked for a hearing on the matter, which began in April 1954 and lasted for four weeks. Some of Oppenheimer’s former colleagues testified against him, including edward tylor (Beni Safdie), the future "father of the hydrogen bomb", and Taylor lost his popularity in the scientific community. In the end, Oppenheimer lost his security clearance and his job.

08. The last ten years of Oppenheimer’s life

Oppenheimer’s later years

Since 1954, Oppenheimer has been living in the Virgin Islands with his family for several months every year from time to time (this experience is not mentioned in the film). Although he lost his power in politics, Oppenheimer continued to give lectures and study physics in the following days.

In 1959, John F. Kennedy, who was still a congressman, opposed Oppenheimer’s enemy Strauss, and finally helped to end Strauss’s political career.

In 1962, Kennedy, who was already the president of the United States, invited Oppenheimer to the White House. At that time, the chairman of the Atomic Energy Commission asked Oppenheimer whether to restore his security clearance, but Oppenheimer refused.

A year later, Oppenheimer won the Fermi Prize for his scientific achievements. At that time, President Kennedy had been assassinated, and his widow Jacqueline made a special trip to tell Oppenheimer that Kennedy hoped Oppenheimer would win the prize.

On February 18th, 1967, Oppenheimer died of throat cancer in his sleep at the age of 62.

In 2022, Oppenheimer’s security clearance was finally restored.

In December, with the opening of Nanjing Gulou Wuyue Plaza, Chengdu Wuhou Wuyue Plaza and Jinjiang Wuyue Plaza, the new city holding commercial real estate brand-Wuyue Plaza has completed the set goal of opening 12 buildings in 2017, and has opened 23 Wuyue Plaza in China so far. In addition, in December alone, there were five Wuyue plazas in Changchun, Guilin, Changzhou, Kunming and Xinluozi in Huaibei, bringing the total number of Wuyue plazas opened and under construction to 59.

Wherever Wuyue Square went, it quickly became a new coordinate of local humanities and commerce. Chengdu, Nanjing, Changchun, Kunming, Xi ‘an, Changzhou … First-and second-tier cities in China have even introduced two, three or even more Wuyue Square. While the territory of Wuyue Plaza has been expanding all over the country, especially marked by the opening of Wuyue Plaza in Zhenjiang in November this year, the new city business has officially entered the era of business 4.0, which also means opening a new field of commercial real estate.

Looking back at the initial heart, constantly iteratively upgrading.

Whether for the industry or for the new city itself, the emergence of the fourth-generation business development model, Business 4.0, which breaks through the traditional business model, is a huge industry innovation and product promotion.

Looking back at the iterative road of new town business is a history of commercial real estate growth with the times. In 2008, the initial trial of Commercial 1.0 was started. As a full-sales project, represented by Xincheng Shangjie in Wujin, it only needed to build and sell the house, and the subsequent operation and management were all handed over to the merchants, which was also a relatively common commercial real estate development model at that time. After that, Xincheng began to put forward the business 2.0 model-minimall, with the goal of being a typical department store, such as Wanbo Department Store; Around 2012, Xincheng began to test the commercial 3.0 model-urban complex (residential +MALL). Residential development and commercial facilities were carried out simultaneously, and the commercial part was owned and operated by the company, attracting investment and operating in a unified way, such as Wuyue Plaza in Wujin, Changzhou. In 2016, the new city entered a period of pioneering and innovation, not only exploring the business management mode with the characteristics of the new city, but also building its own unique core competitiveness. The R&D team of Xincheng Business clearly put forward a complete concept of Business 4.0 development. The project takes commercial shopping as the main content, and at the same time meets the needs of consumers for space scenes, social interaction and emotional experience. It organically combines the multifunctional urban living space such as office, residence, catering and entertainment, and gradually develops into a development and business model with the personality of Xincheng.

It is understood that Commercial 4.0 products are mainly piloted by Wuyue Plaza in Ningbo, and it will be built into a diversified commercial complex with multiple formats. Among them, the most distinctive thing is that the design of each Wuyue Square is integrated with the local natural culture, historical traditions and other characteristic elements, forming a style of "thousands of cities with thousands of faces and different cities", and striving to create a Wuyue Square with feelings, no duplication and scale.

"Five Yue" features, and "themes" abound.

White walls and tiles, stone bridges and flowing water, tin operas and beach springs with soft voices coming from winding streets and lanes … It seems to linger in a small town in the south of the Yangtze River. It is hard for you to imagine that such a scene will appear in a commercial square; In Changchun, the interweaving of tradition and modernity is more intense. changchun film studio’s old film, FAW’s Jiefang brand car model, and black and white old photos of Changchun City … In this theme block, which is the time engine, people stop to linger and take photos to share. The creation of theme blocks is a wonderful presentation of quality improvement and innovation iteration of Xincheng Business and Wuyue Plaza.

Moving different scenes and regional features into Wuyue Plaza in Quzhou, Sky Farm in Wuyue Plaza in Tongxiang, Yuanbao Street in Wuyue Plaza in Wuhou, Chengdu based on the story of Kung Fu Panda, and the theme block of the Republic of China in Wuyue Plaza in Nanjing, etc., is also a major innovation in new town business.

And this is only part of Business 4.0. In the concept of new town business, "five delights" are all-space, humanity, wisdom, yue life and ecology. These ideas are reflected in the Wuyue Square built in the new city to varying degrees. In design, from underground space to ground square, from indoor atrium to roof garden, the traditional design is optimized in all directions, and through space integration, all spaces form a multi-functional and efficient three-dimensional comprehensive space layout, which brings consumers a rich shopping experience; In appearance and scene, the theme block, which combines local cultural connotation and consumption habits, pays more attention to local regional cultural characteristics and perfectly combines cultural scenes with consumption, is a good case; The new cloud system exclusively developed by Xincheng is widely used in smart parking, which perfectly combines business and technology. The application of VR technology will enhance the sense of technology and experience of the whole shopping center …

It is understood that Wuyue Plaza, which opened in 2018, will fully realize the business 4.0 standard, and then the new city business will fully enter a new era. With the deepening of consumption upgrading, Xincheng Commercial continues to describe users through big data, such as what kind of space will be preferred, what kind of design will attract the most photos to share, what kind of theme block will be the most popular, etc. While welcoming Commercial 4.0 in an all-round way, Xincheng Commercial will still keep on innovating and exploring, and will iteratively develop Commercial 5.0 mode in the future.

The person in charge of Xincheng business said that innovation and breakthrough are the direction of future business development. We will organize and integrate all innovations and advantages to the maximum extent, and on this basis, we will develop and upgrade our own characteristics to further create a more competitive business model for long-term development. In this regard, the market will wait and see.

(Note: This article belongs to the commercial information published by People’s Daily Online. The content of this article does not represent the views of this website, and it is for reference only. )

Original New World NewEra New World NewEra

Interview | Gu Yining Sun Suying Nie Yiming Wang Xiaotong Xin Na Xue Jingwen Yang Meng Zhang Wenqi

Written by | Gu Yining Ji Yuxi Nie Yiming Sun Suying Xue Jingwen

American editor | Luo Shiqi

Editor | Xue Jingwen

"Why is the food in Nanda canteen so expensive?"

On September 17th, a speech on "Nanjing University Confession Wall" aroused widespread concern among students in the school. Comparing with other universities, questioning the use of food subsidies, and criticizing the poor feedback channels … all kinds of discussions have pushed the topic of the price increase of Nantah canteen to the forefront of public opinion.

Screenshot from QQ space

However, this is only the beginning. In the following half month, the topic of "the price increase of Nantah canteen" appeared on the confession wall from time to time, and quickly spread to Zhihu and other off-campus platforms after students failed to report in "Sayuri".

Screenshot self-knowledge

In fact, the notice of the canteen price increase was issued on September 14 and officially implemented "quietly" on the morning of September 15. What are the dishes involved in this price increase? What are the reasons for the price increase? Why is there no publicity? With all kinds of questions, reporters from Xintiandi launched this investigation.

Has the price of vegetables in the canteen gone up?

Regarding "Is there any increase in the price of canteen food", the general manager of Logistics Group replied: "Except for eggs and meat buns, there is no increase in price". This is also confirmed in the answers of Director Li of the Food Center and the manager of the student’s fourth restaurant. "Only the price of eggs and meat buns has gone up, and the others have not."

"At present, what the canteen is doing is to stabilize the price," said the general manager of the logistics group. "Although the price outside has gone up, the canteen is still stabilizing the price and not letting it go up." In the filing cabinet of the dining center office, there is also a folder of "stable vegetable prices".

The folder of "Stable Vegetable Price" in the Office of the Food Center.

Director Li said that the price of self-selected dishes for dinner "has never changed". Moreover, considering the family conditions of students, the school canteen requires that low-priced dishes of 4 cents be set up. "It is required to have a dish of 4 cents, a dish of 1 yuan, and a proportion of high, middle and low grades." In the notice column of the manager’s office of the student’s fourth restaurant, you can see the documents about the sale of dishes in several price grades.

In the upper left corner of the bulletin board, there is a "Food Sales Requirements for Restaurants in the Meal Center", which clearly stipulates the standards for setting food prices.

Director Li gave a detailed account of the price increase of eggs and meat buns. The canteen received a notice at 6: 00 or 7: 00 pm on September 15th, requesting that the price of eggs and meat buns be adjusted from the breakfast service period on the next day (September 16th). Eggs are divided into three categories according to different cooking methods: the price of boiled eggs is adjusted from fifty cents to one piece, the price of tea eggs is adjusted from one piece to one piece and twenty cents, and the price of fried eggs is adjusted from one piece to one piece and five cents. And the price of 50-cent meat package is raised to one piece.

Director Li said that the boiled eggs sold in the school cafeteria have been maintained at a price of 50 cents for ten years. Originally, the food center only wanted to adjust the price of boiled eggs from 50 cents to 80 cents, but the "top leader" asked it to be "transferred to one piece at a time" and asked the food center not to issue a notice in advance in official website to inform students.

On the question of whether the price of the canteen is rising, the reporter interviewed several students who ate in the fourth and fifth dining halls of the students at random. Zhang Tongxue said that he obviously felt that eating in the canteen cost more than before, but he was not sure whether the price of the canteen really increased. "I only ordered three ordinary dishes in the fifth canteen that day, and the price was actually 17 yuan. I had never seen the number 17 before eating in the canteen, so I felt that it might be a bit expensive."

The reporter immediately asked whether the price of the canteen should also be eaten in the canteen. Zhang thought that the price "increase" of the canteen was not very outrageous, so he could accept it, and mentioned the living situation of the canteen. "It (the canteen) rose in price, and people had to live. The canteen survived very hard."

A graduate student also said in an interview that he "felt the price increase in the canteen". He recalled that when he was a freshman, he only needed seven or eight yuan to eat a meal, but now he has "doubled", and a meal may cost about 15 yuan. When asked about the comparison between the current vegetable price and the previous vegetable price, he replied, "In the past, I just thought it had gone up a little, but this semester it has gone up very far, and it costs more than ten yuan to order a few dishes casually", and mentioned that "the canteen will add meat to the vegetables and pretend it is a meat dish".

On this issue, several interviewed students also mentioned that some vegetarian dishes with shredded pork or eggs are more expensive than ordinary vegetarian dishes. One of the boys once served celery with shredded pork, which was "not much", but still sold to 4 yuan. And he didn’t notice this difference before playing, "thinking it was just a cheap vegetarian dish."

However, during the random interview, some students said they didn’t know the price increase in the canteen. In addition, some students think that "the canteen has not increased in price, and it has always been so expensive". A freshman who once studied in a university in Shanghai thinks that "the canteen is very expensive as soon as she comes to Nantah", because a bowl of Chongqing noodles she ate in the suburbs of Shanghai only costs 8 yuan, while a bowl of Chongqing noodles in the fourth student canteen costs 10 yuan.

At the same time, the reporter also compared the food prices of Nanda canteen with those of several other universities in Nanjing for reference. For example, when dining at Nanjing University of Chinese Medicine, the cost of choosing pure vegetarian dishes such as shredded potatoes, green vegetables, white gourd and fried fungus is 7 yuan. Among them, shredded potato is a 1.5 yuan, green vegetables are a 2.5 yuan, white gourd and fried fungus are a 2.5 yuan, and rice is a 0.5 yuan.

Nan Traditional Chinese Medicine, shredded potatoes+vegetables+wax gourd fried fungus+rice, 7 yuan.

Dining in Nanjing Normal University, including two chicken legs and a green vegetable, the total price is 8 yuan. One chicken leg (two) 5 yuan, one green vegetable, one 2.5 yuan and one rice, one 0.5 yuan.

Nan Normal University, 2 drumsticks+vegetables+rice, 8 yuan.

For a 1: 1 meal at Hohai University, the total price of shredded potatoes+cauliflower+chicken chops is 10 yuan. In the window of the mixed rice in the sixth restaurant of South University Students, vegetarian dishes are ordered by portions, and meat dishes are weighed and priced. The total price of the mixed rice with shredded potatoes, cauliflower and chicken in the sixth dining hall of Nanjing University is 12.9 yuan, and the price of mixed rice may vary greatly according to the amount of meat and vegetables.

The pricing method of food in Hohai University canteen is slightly different from that in Nanda canteen. In the canteen of Hohai University, no matter whether it is vegetarian or vegetarian, it is priced by portion. The general price of meat dishes is four or five yuan, and the general price of vegetables is one or two yuan. Rice is priced for boys and girls, 0.5 yuan for boys and 0.4 yuan for girls. Nanda’s pricing method is that meat dishes are weighed and priced, and half-meat, half-vegetarian and pure vegetarian dishes are priced by portions. The reporter made a meal containing braised pork and shredded potatoes in the fifth dining hall of Nanjing University, with a total price of 11.7 yuan. Among them, braised pork is 56 yuan/kg, which is weighed and valued, shredded potatoes is 1.5 yuan, and rice is 0.2 yuan (1 Mao/2).

The picture on the left shows Hohai University, a mixed rice with shredded potatoes, cauliflower and chicken chops, 10 yuan.

The picture on the right shows the mixed rice with shredded potatoes+cauliflower+chicken (weighed and priced) in the sixth canteen of Nanjing University, 12.9 yuan.

The price of canteen food in Hohai University

Nanjing University Student No.5 Restaurant, braised pork (weighed and priced)+shredded potatoes+rice, 11.7 yuan.

It is difficult to find exactly the same dishes for price comparison in colleges and universities in Nanjing, and the ways of setting vegetable prices in colleges and universities are also very different. However, the prices of similar dishes listed above in Nanjing universities also have certain reference value for our students to measure the pricing of dishes in Nantah canteen.

Why do students think the price has gone up?

Since the responsible persons at all levels of the Logistics Service Group have indicated that the price of the food in the dining room has not increased, why do a large number of students think that the price of the dining room has increased, whether posting online or interviewing offline?

Director Li mentioned that there may be a canteen window for profit, which violates the principle of providing dishes at different prices in a fixed proportion and reduces the supply of low-priced vegetables. "For example, we asked for four or five cheap vegetables in a window, but when we went out to check, we found only one or two." Director Li explained. In this case, the price of the dishes available for students to choose is higher, so students will naturally think that the price of the canteen has increased.

As for who is secretly adjusting this ratio, Director Li did not give a clear answer. However, according to Director Li, in every canteen, there is a deputy manager in charge of food and business. The assistant manager is responsible for the examination and approval of how many dishes to fry and how many copies to fry for each dish. Once the problem of imbalance occurs, the relevant person in charge of the food center will directly hold the general manager of the canteen accountable, and then the general manager will hold the staff at the next level accountable.

In the actual operation of the canteen, due to the influence of the course time, there will be a peak period of dining in the canteen every 12 noon and 6 pm, and a certain dish will often be sold out. If the low-priced vegetables are just sold out, and the window is not replenished in time, it may also cause students who eat at this time to feel that the price of the food is expensive.

Director Li said that all the dishes weighed on the scale at checkout, that is, meat dishes, have not changed their prices in recent years, but the prices of vegetarian dishes fluctuate according to the prices of raw materials. The reporter tried to find out the pricing of meat dishes in the previous canteen, but official website of Logistics Service Group did not publicize it, and the students interviewed had vague memories, so it was impossible to verify Director Li’s statement.

Some seasonal dishes just listed are usually more expensive. In this case, the price of vegetarian dishes made from seasonal dishes will also be high. "It is definitely impossible to sell them at 4 cents." "Who is willing to do it? I can make less money, but I won’t do anything at a loss. It’s not good to do it! " Director Li said.

In addition to the relatively fixed and long-term vegetarian dishes, the canteen will also launch some "innovative dishes". Most of these innovative dishes are meat dishes, which use the same raw materials as meat dishes with fixed prices. But the difference is that the price of innovative dishes is determined according to the market price of raw materials, so it will be higher than the price of fixed meat dishes. Selling innovative dishes at this price "can at least break even", said Director Li.

According to the regulations of the food center, the number of innovative dishes in all dishes should also be maintained at a fixed ratio. Usually, one or two kinds of innovative dishes are introduced in each canteen once a week, and these two kinds of innovative dishes will be sold together in different windows of the canteen. If the canteen deliberately raises the proportion of innovative dishes, it will also lead students to think that the price of vegetables is high.

Who will decide the canteen price and who will supervise it?

Official website of Nanjing University Logistics Service Group shows that it is a "non-independent legal person economic entity with self-financing and independent accounting", that is, an economic organization engaged in profit-making production and operation activities but without legal person status. The food center under the group is responsible for the food of about 40 thousand people in the whole school.

The canteen manager of the student’s fourth canteen said that "more than 90%" of Nanjing university canteens were contracted by catering companies, but all the canteens in Nantah were not introduced by catering companies, from construction and decoration to weekday catering, all of them were made by the catering center itself. The manager said that the school did not fully open the door for catering companies to settle in, in order to ensure food safety. "Aside from the taste, safety is definitely the safest."

Director Li of the Catering Center introduced that the canteen needs to go through the bidding process, which is handled by the bidding and purchasing office under the Logistics Service Group and the bidding office inside the Catering Center. The bidding will be re-invited every six months or one year, and the price will be adjusted every bidding to select ingredients with good quality and price.

After the epidemic, according to the requirements of the school, it was changed to the unified bidding and procurement office, and the food center could supervise the bidding, but it did not have the right to decide. In addition, the food center sends relevant personnel to the market every week to investigate the specific prices of ingredients. Although the supplier and the logistics service group agree on the price of vegetables and sign a contract, the supplier’s price of vegetables changes with the market, and the price of meals in the canteen cannot be changed at will. If the supplier’s price fluctuates too much, or the quality of ingredients is not up to standard, the food center will report to the higher authorities and put forward suggestions to adjust the supplier. In contrast, the bidding and purchasing office can also conduct reverse supervision on the price of canteen food in the food center.

The manager of the fourth student canteen mentioned that Nantah and several other universities in Nanjing, such as Nanjing Normal University, Nanjing University of Finance and Economics, Nanjing Audit University, formed the "Jiangsu University of Higher Learning Purchasing Alliance", and the prices of purchased ingredients were lower. Director Li said that before the epidemic, several universities unified bidding, but during the epidemic, the bidding system was adjusted and Nantah no longer participated in unified bidding. The reporter went to the bidding and purchasing office for verification. The staff of the department said that Nantah has indeed started to prepare for separate bidding, but at present, the ingredients used in the canteen are still provided by the company that won the bid in the previous unified bidding.

According to the "organization" announcement of official website, the logistics service group of Nanjing University, the canteen operates according to the organizational structure of "vice president (in charge of logistics)-logistics service group-group office-dining center-canteen manager-staff". Each canteen is jointly managed by the general manager and the deputy manager. The manager is responsible for the overall management of the canteen, and the deputy manager is in charge of the food business.

The price of food raw materials is determined by the market, while the price of food is determined by the canteen manager after accounting the cost. In this process, the price of dishes is supervised by the bidding office, the upper management and the students.

However, the canteen manager does not have the power to adjust the price of food at will. If the price adjustment of individual dishes is involved, the manager needs to apply to the food center, and the food center then applies to the manager of the logistics group, and the price can be adjusted only after approval. According to Director Li, in the past few years, the canteen has been in a state of "flat profit" or "operating at a loss" because of the low price of dishes. They have applied to the logistics service group for price adjustment many times, but they have never been approved. This time, the price increase "should be agreed by the vice president in charge of logistics".

The reporter also questioned some students about the price increase of some dishes in Jinling Snack. Director Li said that he didn’t know about it, and explained to us that although Jinling Snack was managed by the canteen, its "supply form" was more like an outside restaurant. In addition, the chefs of Jinling Snack are hired from off-campus restaurants, and their salary is higher than that of ordinary chefs in the canteen, so the price of their dishes will be higher than that of the dishes served in the dining room. As for the price increase of small fry, the canteen said it would continue to strengthen supervision and respond in a timely manner.

From time to time, some students reported that there were bugs and sand in the food. Director Li said that he could only strengthen supervision, "starting from raw materials and starting from scratch", but "no one can guarantee to eliminate it fundamentally".

Why does the canteen increase in price?

Affected by this year’s epidemic, the management of Nanda canteen is not optimistic. The general manager of the logistics group said that the canteen has been operating at a loss since the epidemic and is in a state of debt. The manager of the student’s fourth restaurant said, "The canteen doesn’t make money. It can only be said that the income and expenditure are flat and there is a slight surplus. " He explained that the operating costs of the canteen include utilities and employees’ salaries, and employees have to pay five insurances and one gold. There are more than 200 employees in the canteen of Xianlin Campus. Generally speaking, there are 40 or 50 employees in a canteen, and the usual basic salary should be paid to them normally during the epidemic. When asked about the basic salary of employees, he immediately replied: "2020!" (Note: Nanjing minimum wage is 2020 yuan/month)

In order to verify the canteen manager’s statement, the reporter tried to inquire about the relevant job advertisements and salary standards on major recruitment websites, but did not find the release information. According to the aunt who cooks in the canteen, their salary is divided into two parts: fixed salary and performance. Before the epidemic, it was more than 30 yuan a day. When the window benefit is not good, it can only take more than 2,000 yuan a month. During the epidemic, the salary is 40 yuan per day. After the school started in September, the salary did not rise.

The difficulty of employment is also a big problem in the canteen. "Basically, every canteen is short of people." The manager of the fourth student canteen said, "Young people don’t want to work, and more than 50 staff members have retired." Director Li also said that the staff are nervous. "Now employees are not easy to recruit, and they all have high wages. It used to be something that three people did, but now two people have to finish it, so the pressure is also great. "

As for whether the school will give subsidies to the canteen, the answers of managers at all levels are not consistent. The general manager of the logistics group said that "the school does not give subsidies to the canteen", while director Li of the food center said, "We certainly have subsidies, and we can’t do it without subsidies. Like meat and non-staple food now, the above subsidies are basically ok. " The manager of the student’s fourth restaurant said that their employees are distributing subsidies related to the epidemic, but it is "not necessarily" whether they can get subsidies.

Food Purchasing: Has the price of raw materials gone up?

Official website of Nantah Logistics Service Group shows that in 2018, Logistics Service Group was responsible for purchasing vegetables, fresh water aquatic products, beef and mutton, condiments, miscellaneous grains, frozen chicken and duck accessories (products) and frozen conditioning products, and in 2019, rice, flour, edible oil, chilled pork and its by-products, bean products, eggs, seafood products, salt, dry goods, vermicelli and bread cakes were added on this basis. Among them, the tender announcement and bid-winning announcement of rice, flour, edible oil, chilled pork and by-products, frozen chicken and duck cut products, condiments, bean products, eggs, seafood and salt in 2019 can be found on the China government procurement website, but only the total turnover of each category and the winning bidder have not stated the unit price of ingredients. China government procurement network was founded by the Ministry of Finance and officially opened on December 31st, 2000, with the purpose of improving the openness and transparency of government procurement [1].

The announcement of winning the bid in official website of Nantah Logistics Service Group shows the unit price of raw materials such as vegetables, freshwater aquatic products, beef and mutton, chilled chicken and duck meat, miscellaneous grains and condiments. On the official website of the Food Center, the weekly market price of ingredients was also displayed. On September 23, 2020, Xintiandi reporters went to Nanda Heyuan Farmers’ Market and Xuehai Road Farmers’ Market (mainly wholesale, located in Xianlin University Town) to investigate the price of vegetables, and found that there was little difference between the market price and the advertised price of the canteen. In contrast, the price of meat and eggs in farmers’ markets is lower than that in 5 yuan, while that of vegetables is higher than that in 1 yuan or flat.

Note: The best beef price in Xuehai Road on September 23rd is 50 yuan, and the beef with bones is 25 yuan. Data gaps are unapproved prices.

In order to compare the difference between the purchase price and the market price, the latest bid (announced on August 23, 2019) was selected. Taking vegetables, chilled chicken and duck (products), beef and mutton and aquatic products as examples, the reporter compared the bid price with the market price on August 26, 2019, and found that the bid price of most ingredients was half of the market price. Among the meats, the bid price of beef and mutton ranges from 11 yuan to 23 yuan/kg, and the most expensive chilled chicken and duck meat is a catty of old hen in 30 yuan, while the most expensive aquatic product is a catty of bulk salmon in 50 yuan, and the purchase price of pork has not been announced. Among vegetables, asparagus, mushrooms, shiitake mushrooms and broad bean petals have the highest price, which is 5 yuan/kg. Among 95 kinds of vegetables, the purchasing unit price of 20 kinds of vegetables is lower than that of 1 yuan/kg.

The reporter combed the market price information released from November 24, 2018 to September 28, 2020, and found that the price of ingredients has not increased much in the past two years. According to the bid-winning price announced by the canteen, the prices of meat and miscellaneous grains remained basically unchanged in 2017-2019, and some of them declined slightly, while the prices of vegetables rose, but the magnitude was not large.

As of press time, the Logistics Service Group has not made a statement on the rising price of meat buns and eggs in official website.

Note: At the request of the parties, Director Li of Wenzhong Catering Center is a pseudonym.

reference data

1 on the China municipal government procurement network management issues notice.

http://www.ccgp.gov.cn/zcfg/mof/201311/t20131113_3591993.htm

2. Tender announcement in the first half of 2018

https://hqjt.nju.edu.cn/73/ef/c1215a226287/page.htm

3. Announcement of Winning Bid November 23, 2017

https://hqjt.nju.edu.cn/7d/cf/c1215a228815/page.htm

4. Tender announcement in the second half of 2018

https://hqjt.nju.edu.cn/49/4a/c1215a280906/page.htm

5. Public announcement of winning the bid August 30, 2018

https://hqjt.nju.edu.cn/5b/ed/c1215a285677/page.htm

6.2019-2020 Tender Announcement

https://hqjt.nju.edu.cn/91/98/c1215a364952/page.htm

7. Announcement on Winning the Bid of Nanjing University’s 2019-2020 School Year Food Raw Materials (Non-staple Food) Supplier Selection Project

http://www.ccgp.gov.cn/cggg/dfgg/zbgg/201909/t20190925_12992428.htm

8. Announcement of winning the bid for cold fresh pork segmentation and by-products, November 25, 2019

http://www.ccgp.gov.cn/cggg/dfgg/zbgg/201911/t20191125_13418024.htm

9. Announcement of winning the bid for bean products on November 25, 2019.

http://www.ccgp.gov.cn/cggg/dfgg/zbgg/201911/t20191125_13418024.htm

10 Announcement of Winning Bid for Dry Goods, September 24, 2019

https://hqjt.nju.edu.cn/81/1f/c1215a426271/page.htm

11. Announcement of Winning the Bid by Fans, September 24, 2019

https://hqjt.nju.edu.cn/81/1e/c1215a426270/page.htm

12. Announcement on Winning Bid of Muslim Beef and Mutton on September 24, 2019

https://hqjt.nju.edu.cn/81/20/c1215a426272/page.htm

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Original title: "Focus | Investigation on the price increase of Nanda canteen:" Except for eggs and meat bags, there is no price increase ""

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　　Culture makes the country prosperous and the nation strong. Deepening the reform of cultural system and mechanism is an inherent requirement to promote high-quality development and an important part of building a socialist modern country in an all-round way. "the Central Committee of the Communist Party of China’s Decision on Further Deepening Reform and Promoting Chinese Modernization" focuses on the important mission of continuing the Chinese context and promoting cultural prosperity, focusing on building a socialist cultural power, putting forward the important task of deepening the reform of cultural system and mechanism, clarifying the reform path and specific measures, and providing fundamental follow-up and pointing out the direction for cultural reform and development in the new era. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has placed cultural construction in an important position in governing the country, raised the flag from a global and strategic perspective, worked out the layout of articles, and promoted the cultural construction in the new era to carry out a series of transformative practices and achieved a series of landmark achievements. Important legal documents such as the Public Cultural Service Guarantee Law and the Cultural Industry Promotion Law have been promulgated one after another, providing a solid legal guarantee for the standardized operation of the cultural market and the sustained and healthy development of the cultural industry. Deepening the reform of cultural system and mechanism at a new historical starting point and promoting cultural prosperity are related to the overall situation of Chinese modernization and the long-term stability of the country and the sustainable development of the nation.

　　At present, the results of the reform of the cultural system and mechanism benefit all the people more fairly. Museum tours, ancient city tours and non-legacy tours are favored, and the cultural tourism economy is booming; Farmers’ bookstores, community study rooms, cultural stations, etc. have opened up the "last mile" of cultural benefits for the people; Folk culture festival, drama going to the countryside, popular science lecture hall and other unique cultural activities have given people a cultural feast … … The deepening of the reform of cultural system and mechanism will further integrate the allocation of cultural resources, improve the quality and efficiency of cultural products, be conducive to the healthy development of the cultural market, and constantly promote the all-round prosperity of cultural undertakings and cultural industries. The continuous improvement of the public cultural service system has also greatly improved the quality and quantity of cultural products. According to statistics, there are over 3,300 public libraries, over 10,000 cultural centers and museums, and over 33,500 new public cultural spaces. All public libraries, cultural centers, cultural stations, art galleries and more than 90% museums have been opened free of charge, which has truly realized the concept of "barrier-free, zero threshold" public cultural service and greatly improved the level of public cultural service.

　　The power of scientific and technological innovation also provides kinetic energy for deepening the reform of cultural system and mechanism. With the rapid development of advanced information technology and the popularity of the Internet, the digital cultural industry is rising at an unprecedented speed, and technologies such as 5G and artificial intelligence are infiltrating into every corner of the cultural industry at an unprecedented speed, becoming the key force to promote the high-quality development of the cultural industry. For example, in Jiuzhouchi Scenic Area of Luoyang City in the Sui and Tang Dynasties in Luoyang, Henan Province, visitors can walk into the immersive virtual reality experience area of the TV series "The Wind Rises in Luoyang" in Hanfu and experience the cultural journey of "crossing time and space"; The National Library successfully realized the digital presentation of the ancient book Yongle Dadian by using interactive technologies such as three-dimensional virtual reality and light and shadow restoration. The successful application for the Beijing Central Axis has set a global precedent for digital technology to participate in the application for the World Heritage.

　　Optimizing personnel training is the propeller to deepen the reform of cultural system and mechanism. In the process of deepening the reform of cultural system and mechanism, it is necessary to put talent training and introduction in a prominent position and establish and improve a multi-level and multi-channel cultural talent training system. For example, Zhejiang Province launched the Zhejiang Rural Cultural Industry Operation Talents Training Program, aiming at cultivating a group of compound cultural talents who know both art and management, creativity and technology, and providing talent support for the sustained and healthy development of the cultural industry. Looking at the whole country, more than 200 colleges and universities have set up undergraduate majors related to cultural industries, which cover many directions such as cultural management, cultural industry management, cultural market operation and management, and have delivered a large number of professionals for cultural industries.

　　Deepening the reform of cultural system and mechanism is a systematic project, which needs to start from many aspects and form a joint force. Only in this way can we continuously promote the prosperity and development of China’s cultural undertakings and cultural industries, provide strong cultural soft power support for building a socialist modern country in an all-round way, and then lay a solid cultural foundation for realizing the Chinese dream of the great rejuvenation of the Chinese nation.

1905 movie network news On the afternoon of April 29th, 2023, the total box office (including pre-sales) of new films in May 1st period broke the 400 million yuan mark, leading the box office list with 168 million yuan, followed by Unfamiliar Life Road, ranking second and third in the list.

This year is the "most crowded" May 1st file, with 17 films released at the same time, with a variety of films covering action, suspense, comedy, love, animation, etc., to meet the different needs of the audience.

The film "King of the Sky" starring directors, directors, etc. focuses on the new era air force test pilots and reveals the birth behind the scenes of the latest fighters. Before the film was released, the popularity remained high. On April 25, the pre-sale box office reached 70.87 million yuan, breaking the pre-sale record of new films in May 1st in recent five years. The painting was opened on April 28th, with a box office of 76.17 million on the first day. As of press time, the total box office of King of the Sky reached 168 million (including pre-sale), temporarily ranking first in the box office list.

The love movie "So Many Years" andComedy movie "The Road to Life is Unfamiliar"It is neck and neck, and it won 82.21 million and 81.31 million box offices (including pre-sales) respectively.so many yearsWith a slight advantage of less than 1 million, it is temporarily ranked second in the box office list of May 1st new films.

Adapted from the author’s novel of the same name, "So Many Years" is the final chapter of "Zhenhua Middle School" series. The film tells the story of Raina Lee and Chen Jianxia, two lovers who were separated in their youth because of realistic choices, and then reunited in adulthood. "So many years" is directed by, starring, original fans and couples.

Unfamiliar road of life byXiaoxing YiDirecting,Qiao Shan、Adam、Ma Li、Zhang jingyi、ChangyuanZhou Donghai (played by Qiao Shan) and his wife Huo Meimei (played by Mary), the boss of the motorcade, are involved in driving with their daughter Zhou Weiyu (played by Zhang Jingyi) and her daughter’s boyfriend Wan Yifan (played by Adam) by mistake. Unexpectedly, the father-in-law and the future son-in-law staged a hilarious story, which can be said to be the first choice for family fun.

Disaster action movies directed and starring, crime movies directed and starring, and fantasy love movies directed and starring are ranked.In 2023, the May 1 ST box office ranked four to six, and the box office of three movies.None of them broke 20 million, which is far from the top three in the list.The seven to ten box office rankings areAnd "Cosmos Guard Storm Force".

Hu shared dancing video one day.

1905 movie network news On December 26th, Hu Yi-Amanome shared a video in Weibo as a "birthday benefit" for fans. In the video, Hu Yi Tian looks handsome in the sunshine in a purple sweater and black slacks. With the music playing, Hu Yi Tian danced with the melody and the dance teacher. Although the movement range was not large, he could still see his dancing talent.

Hu Yi Tian sends fans "birthday benefits"

Shen Yue, who played opposite Hu Yi Tian in "To Our Simple Beauty", sent a birthday wish at the first time: "Happy birthday, Boss Hu, this expression pack is for you as a birthday present. It’s interesting enough without watermark. If you don’t like it, then … then, then I’ll think of something. "The expression pack sent by Shen Yue says," It’s clever in heaven and clever in earth. If you don’t lose at cards, you will only win. " Then,Hu Yi Tian also left a message in Weibo: "Thank you, Boss Shen."

Shen Yue blesses Hu Yi Tian.

Seeing that the friendship between the two is so profound, netizens have left messages: "Friendship lasts forever, happy birthday." "Although the little beauty has ended, I wish you and Mr. Hu a long-lasting friendship and a better and better future." "I hope to take care of our boss Shen’s pancake stall business in the future."

　　Log in to mobile phone Taobao, click on the search box, and select "Store" and "Tmall" in the tab at the top of the page to search for the specified content.

　　Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online products has exceeded 800 million every day, with an average of 48,000 products sold every minute.

　　In recent years, the number of goods in Taobao has increased significantly, ranging from cars and computers to clothing and household items. In addition, online game equipment trading areas and virtual currency trading areas have been set up.

　　Taobao index is a free data query platform based on Taobao, which can be used to check the search hotspots and transaction trends in Taobao market and locate the trend changes of consumers in market segments by entering keyword search. Taobao index data sources are mainly Taobao main station search, the whole station (market andTmall) Detailed background transaction data, related attribute statistics of Taobao’s popular treasures, users’ registration information on Taobao and Alipay, and shopping behavior data of the past 12 months, combined with relevant algorithms, return a trend chart for users.

　　Taobao shop refers to the shops or shops used by all Taobao sellers in Taobao. Taobao Wangpu was born relative to ordinary shops, and every new shop opened in Taobao is the shop interface generated by the system by default, which is often referred to as ordinary shops.

Recently, ByteDance launched the "Headline Encyclopedia" product on the mobile webpage. At present, "Headline Encyclopedia" can only be viewed on the mobile webpage, and it is still an "interactive encyclopedia" page through the PC.

Last September, ByteDance completed the wholly-owned acquisition of Interactive Encyclopedia, holding 100% of the shares. Among them, the largest shareholder of Beijing Interactive Encyclopedia Network Technology Co., Ltd., a subsidiary of Interactive Encyclopedia, is Beijing Interactive Extreme Technology Co., Ltd., accounting for 77.78% of the shares, and the second largest shareholder is Beijing Quantum Leaping Technology Co., Ltd., accounting for 22.22% of the shares. The two major shareholders are all 100% owned by Beijing ByteDance Technology Co., Ltd..

(reporting)