Sichuan Province has opened a channel for mutual recognition of provincial health certificates and health codes of eight cities (states).


The reporter learned from the provincial big data center on March 9 that recently, our province opened the Sichuan health code sharing and exchange service platform, and through data sharing, it opened the mutual recognition channel between the health declaration system of migrant workers in Sichuan Province and the health code systems of eight cities (states) in the province. From now on, migrant workers with provincial health certificates will enter eight cities (states) such as Chengdu, Mianyang, Luzhou, Deyang, Neijiang, Suining, Leshan and Aba, and only need to apply for users and fill in a few data items to generate local health codes. After that, migrant workers will have unimpeded access to local jobs, cars and communities.

After the introduction of the health declaration system for migrant workers in Sichuan Province, the provincial epidemic prevention and control headquarters requested that the health management two-dimensional code system, such as passenger information scanning code registration system and Tianfu Health WeChat applet, developed by cities (states) and departments (units) in the province be opened as soon as possible, so as to realize unified standards, mutual recognition and sharing, one-time declaration, universal in the whole province, and practical and convenient for the masses to use. As a result, the Provincial Big Data Center took the lead in organizing the implementation with relevant cities (states) and departments. At present, the docking and information sharing between the health declaration and certification system for migrant workers outside the province and the two-dimensional code system for health management in eight cities (states) such as Chengdu have been completed.

As of March 9, more than 9.36 million people in the province have obtained provincial health certificates. The main application scenario of provincial health certificate is that city (state) personnel go out to work. City (state) health code usage scenarios are not only used for returning to work and production, but also include life travel, which is characterized by more preference for travel.

It is understood that the validity period of the provincial health certificate is 14 days. During the validity period, the eight cities (states) that mutually authenticate with the province unconditionally accept the health certificate and convert it into a health code. The relevant person in charge of the provincial big data center also introduced, for example, that if a migrant worker who lives in Deyang and has obtained a provincial health certificate returns to work in Chengdu, he will first receive a reminder message from the operator "You have entered Chengdu, so please apply for a local health code for the convenience of travel". After reading it, the person applied for the Chengdu health code through the WeChat applet "Tianfu Health Link" on the mobile phone. When applying, there was a prompt: Did you apply for the provincial health certificate? If you choose "Yes", you don’t need to fill in a lot of information on the Chengdu reporting page, just click "Confirm" and select "Submit", and then it will be converted into the Chengdu health code. Since then, this person will have no obstacles in working, riding and entering and leaving the community in Chengdu.

"The mutual recognition of provincial health certificates and city (state) health codes is realized through the Sichuan provincial health code sharing and exchange platform, which provides convenient services for migrant workers, and at the same time, realizes that one code can be resumed in hand and can travel unimpeded." The person in charge introduced. (Reporter   Chen Song)

Ruby Lin 1 billion lives in an old house. At the age of 37, he is still single and tends to be unmarried.

  BEIJING, May 30 (Xinhua) According to Taiwan Province media reports, Ruby Lin has successfully transformed from an actress to a gold medal producer, but her career is smooth but she is frustrated. At the age of 37, she is still single and alone. She lives in New Taipei City with her parents. Recently, her parents moved to a new home in Songshan District of Taipei City with a price of more than 50 million yuan (NTD, the same below) and became neighbors of Cyndi Wang and Vic Zhou. Ruby Lin, who lives alone, relies on DIY baking cookies to solve her single life, and "leftover women" only love not to get married.

  Ruby Lin has been filming in the mainland for a long time. When he is not working, he goes back to Taiwan to live with his parents. Last month, he quietly moved to a mansion in Songshan District, Taipei, which is nearly 50 ping. The reporter witnessed wearing a white T-shirt, hot pants and slippers the day before yesterday. She and her friends bought lunch and went back to the mansion. Because she wore a hat and glasses to cover her face, the security guard didn’t help her open the door, so she had to pull the door with her meal, revealing a shy smile.

  Tan Junping, the agent, said that the mansion was bought by Lin’s father, because there were too many things in Ruby Lin to fit at home, and most of my parents’ friends lived in Taipei, so the two parents moved to Taipei for friendship and gave five old homes to their daughters.

  When Ruby Lin was in Taiwan, she mostly stayed in Wugu, and occasionally went to Taipei to find her parents. My parents were afraid that she was hungry, and they would bring food back to Wugu. She and her parents had strong feelings and often took them to travel in filial piety. Her money, which is rumored to be worth at least 1 billion yuan, is handed over to her parents for management, and it is reasonable to say that the mansion is also bought with her money.

  She doesn’t seem to be uncomfortable living alone. The agent said, "She is accompanied by an assistant at work, and people in the studio often come to her house for company, so it’s not lonely!" There is nothing we can do about feelings, and we will definitely sigh. After all, when we are old, our friends are in pairs. The reason why she arranges her work so full is because there are more people at work. " A word speaks to the bitterness of the gold leftover woman.

  She had an anecdote with Jimmy Lin and director Tang Jili, and finally it went away; She is not in a hurry to find a partner. On the contrary, her friends often help her with blind dates, but she just doesn’t look at the right person. She thinks it is most important to be happy and fall in love. After marriage, there is pressure from both families and having children, so she can’t enjoy the world of two people, so she tends not to get married. If she is pregnant or has development, she may get married again. There is no need to make a commitment for a piece of paper. Recently, she is obsessed with baking cookies, and often finds her middle school classmates to go to Wugu’s house for afternoon tea. Single life is pleasant.

  Filial daughter 1 billion worth confiscated

  ★ Travel around: Ruby Lin will accompany or entertain his parents for several trips abroad every year.

  ★ Living with my parents: I have lived with my parents for more than 30 years, and recently I bought a mansion for my parents to live in, and I live alone in the old house.

  ★ Sweat and sweat confiscated: the income is given to my father for financial management, and I don’t complain about the investment failure. It is said that my net worth is at least 1 billion yuan.

  ★ son-in-law review: the partner must first get the consent of his parents, otherwise he would rather give up.

How to "see the move and dismantle the move" in the new challenge of network security in the digital age

  With the in-depth development of new technologies such as artificial intelligence, big data, cloud computing and blockchain, new network security challenges and risks are inevitably emerging. How to deal with the new challenges of network security in the digital age? Experts and scholars gave some suggestions and ideas at the Shanghai main forum of the 2023 National Cyber Security Publicity Week held today (11th).

  Data security is very important to deal with the new risks of big model.

  Chai Hongfeng, academician of China Academy of Engineering and dean of the Institute of Financial Science and Technology of Fudan University, made suggestions on the safety and ethical issues of financial data and vertical model. "Regulators should strengthen the review and risk assessment of financial macro models, and establish a review and testing mechanism for key people and systems to ensure their performance and security." He said that in order to ensure that the application of large-scale models in the financial field meets the requirements of laws and ethics, relevant policies and guidelines should be formulated through the cooperation between the government and Industry-University-Research; For the deployment and use of the financial macro-model, we need a mechanism to improve transparency, ensure data quality and interpretability, help users and regulators understand the decision-making basis of the model, and ensure that it is not biased or discriminatory.

  "For the traditional general big model, people can establish small models in the industry field, and form data security assistants in the field of data security through various data labels, data types, logs, etc." Hu Shaoyong, co-founder of Shanghai Guanan Information Technology Co., Ltd. said that AIGC (Generative Artificial Intelligence) technology itself has the possibility of sensitive data and illegal application, so data security operation is very important.

  Hu Shaoyong pointed out that in the process of data security governance, a direction that is being explored is data security experts or security assistants. In addition, the identification of data assets can be further improved by using large models, and many security companies have made attempts in this regard.

  Network security is constantly changing and needs to be guarded by all sectors of society.

  Huang Daoli, director and researcher of the Network Security Law Research Center of the Third Institute of the Ministry of Public Security, believes that the biggest challenge facing network security now is how to transform the institutional capacity into the actual governance capacity. "The characteristics of the law are stable, but the network security risks and the network security situation are constantly changing," she said, which requires the joint efforts of industry, operators, data processors and social third parties.

  Xu Yu, deputy dean of the Innovation Research Institute of Shanghai Information Security Evaluation and Certification Center, pointed out from the perspective of urban data security that as the number of systems increases in scale and complexity, the exposure and vulnerability of data resources will increase. "Network security has changed from system and network as the core to data as the core." He said.

  Song Haitao, dean of the Institute of Artificial Intelligence of Shanghai Jiaotong University, said that only by further embracing the power of science and technology, building a talent system in the process of all-factor industrial development, and strengthening the research and construction of ethics and governance system in network security can people’s lives and property be better protected.

  Author: Zhang Tianchi

Gree air-conditioning re-exploded, and now the quality crisis has abandoned the industrial spirit.

Dong Mingzhu: The complaint of the bid cancellation case is not a challenge to the government. 

  "I am talking about this as a deputy to the National People’s Congress, not because I am the president of Gree, because there are indeed defects in the whole process." Dong Mingzhu was still excited when talking about the case. "In fact, it is impossible for Gree to get it back in this project now. What does Gree insist on? We hope that through such a complaint, we hope to get a fair treatment, or that we can really promote the environment of government procurement to be more fair because of this matter. Its real meaning is precisely here. "
  Dong Mingzhu still finds it hard to swallow the sigh that Gree Air Conditioning has the advantages of quality and price and was rejected. In terms of quality, "our products have won world famous brands, and only 8 of the tens of thousands of enterprises in China can win such honors." From the price point of view, Gree air-conditioning costs more than 4 million yuan less than the other party. "25% of the maintenance cost is a terrible figure, and this money can also buy another 15,000 square meters of refrigeration equipment. Some people say that Dong Mingzhu and Gree Electric are really awesome, challenging the government. I said, wrong. In fact, we are not competing with the government. I think Gree is completely consistent with the government this time. " Dong Mingzhu said.

Dong Mingzhu: There is nothing wrong with "world famous brand"

  "Now someone questions my world famous brand, so I will tell you a story." According to Dong Mingzhu, a consumer bought eight Gree air conditioners in Shaanxi and wanted to give him a prize in the shopping mall. The shopping mall said that Gree air conditioners did not participate in the lucky draw, so he didn’t give it. The consumer competed with the shopping mall, so he said that Gree was a world famous brand and was dishonest and false. "Gree is a world famous brand, which is guaranteed by quality and service. I didn’t promise you prizes. Is Gree a world brand or a false propaganda? This is not involved. "
  It is said that on the day Gree won the "World Famous Brand", Dong Mingzhu did two things: First, he asked the General Administration of Quality Supervision, Inspection and Quarantine to go to Gree for inspection and review every year. If it did not meet the standards of world famous brands, Gree took the initiative to cancel its qualification; Second, hold a staff meeting and call for higher standards. To Dong Mingzhu’s delight, in the upcoming activity declaration for finding 15-year-old users, it is reported that an institution in Changsha, Hunan Province purchased 280 Gree air conditioners at one time in 1995, and 260 are still in use. Gree air conditioner bought by a post and telecommunications institute in Chengdu in 1992 is still in use 18 years later. "Gree air conditioners account for 48% of the market in China. Consumers will not pay attention to whether you make false propaganda, but value product quality." Dong Mingzhu said.

Experts’ interpretation: Strengthening the control of new pollutants and laying a solid battle for pollution prevention with higher standards.

  The CPC Central Committee and the State Council attached great importance to the treatment of new pollutants. General Secretary of the Supreme Leader repeatedly stressed on many important occasions that we should attach importance to the treatment of new pollutants. "Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Fight against Pollution" makes clear arrangements for the treatment of new pollutants and requires the formulation and implementation of action plans for the treatment of new pollutants. In 2022, the "Government Work Report" once again put forward clear requirements for strengthening the control of new pollutants. The General Office of the State Council recently issued the Action Plan for the Control of New Pollutants (Guo Ban Fa [2022] No.15, referred to as the Action Plan). In view of the characteristics of hidden and various environmental risks of new pollutants and the inefficiency of conventional control, the government formulated a control strategy focusing on environmental risk prevention, constructed an environmental risk prevention and control idea with "screening, evaluation and control" as the main line, and proposed to cover the source, process and end. Making specific arrangements in laying the foundation, building the system and preventing risks is of great significance to effectively control the environmental risks of toxic and harmful chemicals, extend the battle of pollution prevention and control, continuously improve the quality of the ecological environment and build a beautiful China.
  First, the control of new pollutants is conducive to extending the depth and breadth of the battle against pollution and improving the construction level of beautiful China and healthy China.
  There is no authoritative definition of new pollutants at home and abroad. From the point of view of ensuring the national ecological environment security and people’s health and safety, it can be considered that new pollutants are toxic and harmful chemicals discharged into the environment with the characteristics of biotoxicity, environmental persistence and bioaccumulation, which have great risks to the ecological environment or human health, but have not been included in the management or the existing management measures are insufficient. There are many kinds of new pollutants. At present, there are more than 20 categories of new pollutants of global concern, and each category contains dozens or hundreds of chemicals. With the deepening understanding of the environmental and health hazards of chemical substances and the continuous development of environmental monitoring technology, the types and quantities of new pollutants will continue to change.
  Strengthening the control of new pollutants is an important task to deepen and broaden the battle against pollution. At present, China’s ecological civilization construction has entered a critical period to promote the overall green transformation of economic and social development and realize the improvement of ecological environment quality from quantitative change to qualitative change. On the whole, the structural, root and trend pressures of ecological environment protection have not been fundamentally alleviated, and the pollution problems in key regions and key industries are still outstanding. The Action Plan takes precise pollution control, scientific pollution control and pollution control according to law as its working policy, and follows the requirements of maintaining strength, extending depth and broadening breadth. Starting from the source, it gives full play to the "traction drive" role of the "engine" of chemical environmental risk management, scientifically screens and evaluates the environmental risks of toxic and harmful chemicals, accurately identifies new pollutants that need to be controlled, and provides new targets for defending the blue sky, clear water and pure land with higher standards. Open up the channel of source and sink, implement classified management and environmental risk management and control in the whole process according to law, form a long-term mechanism of cooperative management of multi-environmental media in the whole life cycle, and effectively support the in-depth fight against pollution.
  Strengthening the control of new pollutants is an important starting point for continuously improving the quality of the ecological environment, effectively preventing and controlling the environmental risks of toxic and harmful chemicals, and effectively ensuring the safety of the ecological environment, people’s health and safety, and high-quality life. The production and use of toxic and harmful chemicals are the main sources of new pollutants. China is a big country in chemical production. The investigation shows that there are more than 600 kinds of high-yield toxic and harmful chemicals with persistence, bioaccumulation, carcinogenicity, mutagenicity and reproductive toxicity. These toxic and harmful chemicals may enter the environment in all aspects of production, processing, use and consumption, bringing potential environmental and health risks, endangering the safety of the ecological environment, the health and quality of life of the people, and the prosperity and sustainable development of the Chinese nation. It is gradually becoming a new difficulty that restricts the continuous and in-depth improvement of the environmental quality of the atmosphere, water and soil, and it is also a "hard bone" that must be tackled for ecological environmental protection after smog and black and smelly water bodies. The treatment of new pollutants in China started late, and there are still many shortcomings compared with the situation and requirements, which are highlighted in the imperfect legal and regulatory system, the imperfect inter-departmental coordination mechanism, the weak foundation of investigation and monitoring, the unclear base of environmental risks, and the serious shortage of talent team and scientific and technological support capacity. The "Action Plan" takes the effective protection of ecological environment safety and people’s health as the fundamental purpose, takes the effective prevention of environmental and health risks of new pollutants as the core, puts forward the requirements of precise policy and system promotion based on problem orientation, and points out the direction and provides follow-up for improving the new pollutant treatment system and improving the new pollutant treatment capacity.Strongly support the construction of beautiful China and healthy China.
  Strengthening the control of new pollutants is an important help to accelerate the optimization and upgrading of industries and high-quality development. The treatment of new pollutants mainly involves the chemical industry and its downstream industrial chain. In recent years, China’s industrial technology and management level have been greatly improved as a whole, but a large number of enterprises are still at the low end of the industrial chain, with uneven technical level and management ability. Some industries have problems such as backward overcapacity and green trade barriers. Through the combination of control measures of "source prevention+process control+terminal treatment", the Action Plan gives full play to the leading and optimizing role of ecological environmental protection, promotes the adjustment of the structure and layout of chemical and related industries, promotes the clean production transformation and green manufacturing level of enterprises in key industries, accelerates the improvement of industrial product quality standards, enhances the innovation vitality and international competitiveness of the industry, and accelerates the overall promotion of high-level ecological environmental protection and high-quality economic and social development.
  Second, the Action Plan plans and designs a new pollutant treatment system from the top, and puts forward the idea of "screening, evaluation and control" for the whole life cycle treatment.
  Construct a new pollutant control system framework focusing on system and capacity building and focusing on "list of new pollutants under key control". This paper systematically designs the relevant requirements of new pollutant control in "Opinions of the Central Committee of the Communist Party of China and the State Council on Deepening the Fight against Pollution", which is the "construction drawing" and "road map" for carrying out new pollutant control. Grasping the principle of treating both the symptoms and root causes, on the one hand, building a system, building a mechanism, strengthening the foundation and improving the capacity, on the governance system, putting forward top-level design requirements such as establishing and improving the environmental risk management system of toxic and harmful chemicals, perfecting the system of laws, regulations and technical standards, and establishing an inter-departmental coordination mechanism, and on the capacity building, putting forward requirements such as accelerating the improvement of national and local new pollutant governance capacity, cultivating professional talents, and strengthening scientific and technological support. On the other hand, environmental risk assessment and control measures covering the whole process are put forward.
  Put forward the action measures based on "screening, evaluation and control". Compared with conventional pollutants, new pollutants have the characteristics of serious harm, hidden environmental risks, difficult degradation, wide sources, difficult emission reduction and substitution, and wide range of fields involved. There are also many difficulties in governance, and the goal of effectively preventing and controlling environmental risks of new pollutants cannot be achieved only by conventional means such as reaching the standard. Therefore, the Action Plan has designed a "three-step" governance work path from the top. The first step is "screening", which focuses on chemicals with high concern, high yield (use), high environmental detection rate and decentralized use, carries out environmental and health hazard testing and risk screening, and screens out pollutants with great potential environmental risks, which are included in the scope of priority environmental risk assessment; The second step is "assessment", in which scientific environmental risk assessment is carried out for the selected chemicals with priority assessment throughout their production, processing, use, consumption and disposal, and new pollutants with greater risks to the environment and health are accurately anchored as key control objects; The third step is "control". For the key control objects determined by "screening and evaluation", the comprehensive control measures are implemented in the whole process, focusing on source elimination restrictions and taking into account process emission reduction and terminal treatment.
  The work goal for 2025 was clarified. During the "Fourteenth Five-Year Plan" period, the focus of work is to open up the management path, build a management system, form a coordination mechanism, and do a good job in key demonstrations. The Action Plan specifies that by 2025, the environmental risk screening of chemicals with high concern and high yield (use) will be completed, and a number of environmental risk assessments of chemicals will be completed; Dynamically release the list of new pollutants under key control; Gradually establish and improve the laws, regulations, systems and management mechanisms for environmental risk management of toxic and harmful chemicals, enhance the ability to control new pollutants, and make a good step to achieve long-term control of new pollutants.
  Third, the Action Plan is based on steady progress, with scientific means to find out the base, assess risks, accurately implement policies, and systematically promote, so as to effectively control new pollutants.
  Adhere to the general tone of keeping the word steady and striving for progress in stability, and fully embody the combination of far and near, overall consideration and systematic promotion. In 2025, we will focus on "laying a foundation and building a system", carry out environmental risk screening and assessment with the focus on high-concern and high-yield chemicals, and implement environmental risk control measures with the first batch of new pollutant lists as the goal.
  Adhere to the people as the center, highlight the "three pollution control" and avoid "one size fits all". For new pollutants with great environmental risks that should be controlled, the possible social and economic impact of their control measures should be fully studied. On the premise that the control conditions are available and the comprehensive environmental, economic and social benefits are feasible, it will be included in the list of key new pollutants to be controlled. According to the principle of "one product, one policy", internationally accepted environmental risk control measures will be formulated, and the key industries, key processes or key links that mainly produce environmental risks will be precisely targeted, so as to avoid the "one size fits all" management of emission standards for all pollutants and industries and prevent unnecessary additional costs from being brought to industrial enterprises.
  Strengthening the control of new pollutants is an important action to implement the ecological civilization thought of the Supreme Leader and the spirit of the important instructions of the General Secretary of the Supreme Leader, an inevitable requirement to effectively ensure the safety of the ecological environment and the health and safety of the people, and a concrete manifestation of deepening the battle against pollution. The treatment of new pollutants involves a wide range, has high technical requirements, and is difficult to implement. It is necessary to adhere to the general tone of striving for progress while maintaining strategic strength. It is also necessary to face difficulties, forge ahead, focus on objectives and tasks, strengthen organizational guarantee and scientific and technological support, and make new and greater contributions to deepening the battle against pollution with higher standards, continuously improving the quality of the ecological environment, upgrading the construction level of beautiful China and healthy China, and actively contributing to global environmental governance.
  Author: Wang Jinnan (Dean of Environmental Planning Institute, Ministry of Ecology and Environment, Academician of China Academy of Engineering)

During the 618 period, it increased by 86.5% year-on-year and became the most important player in the sinking market.

  It’s been a week since June 18, and when the June 18 war resumed, Juhua, which was fully restarted in March this year, became the biggest dark horse that suddenly emerged. The data shows that during the Tmall 618 period, the cost-effective year-on-year transaction growth reached 86.5%, and the year-on-year order growth was 106%.

  According to Alibaba, poly-cost-effective led to one-third of Tmall 618 transactions. According to the special report released by the authoritative Internet information service provider Analysys International on June 20th, Tmall’s market share during the promotion period was more than twice that of JD.COM and Pinduoduo combined, and one company accounted for nearly two-thirds of the total market share.

  Source: Analysys

  The above picture shows the GMV comparison among different platforms very intuitively. The GMV of Taobao Tmall is 100, while that of JD.COM and Pinduoduo is 32.7 and 9.9 respectively. Poly-cost-effective leads to one-third of the transactions, which means that its index of leading transactions reaches 33, which is higher than that of JD.COM and Pinduoduo. More directly, a single gathering is cost-effective, and the turnover during Tmall 618 exceeded three Pinduoduo. In this year’s 618 War, the pattern of the sinking market has been rewritten. As an amoy department, Juhua rushed into the sinking market and gained a lot of advantages in the sinking market.

  On June 25th, Alibaba "officially announced" the overall growth of Tmall 618. Jiang Fan, president of Tmall, revealed at the launch conference of Tmall flagship store version 2.0 that the physical GMV of Tmall 618 increased by 38.5% year-on-year, and the DAU (daily active user) of mobile phone Taobao also increased by 29% year-on-year during Tmall 618.

  Caption: Jiang Fan, president of Tmall, was at the launch of version 2.0 of Tmall flagship store.

  JD.COM did not disclose GMV figures, but the so-called "order amount". According to the figures published by JD.COM, the year-on-year growth of the order amount is only 26.5%, which is 12 percentage points lower than that of Tmall. As the largest e-commerce platform in the whole network, the growth rate of Tmall is also significantly ahead of competitors such as JD.COM. The ultra-high-speed growth of poly-cost-effective has further consolidated the dominant position of Amoy in the whole market.

  The cost-effective "revival" has also injected important traffic growth into mobile phone Taobao. The year-on-year growth rate of DAU of Hand Amoy is 29%, which is the highest since 2017. It also shows that it is cost-effective to tap the incremental population mainly based on the following heavy market users. Data from traffic monitoring third-party organizations such as Aurora Big Data and Questmobile all show that during the period of 618, the number of DAU (Daily Active Users) of mobile phone Taobao was in an absolute leading position, far exceeding other competitors.

  Win the sinking market

  A prominent feature of 618 this year is that "sinking market" has become a battleground for military strategists. In March this year, the comprehensive and cost-effective restart profoundly changed the war situation of 618 this year. Jiang Fan revealed a figure that 49% of Tmall 618′ s purchase users came from the 4 th, 5 th and 6 th tier cities.

  The research of Aurora Big Data shows that although the penetration rate of mobile phone Taobao in third-tier and below cities is slightly lower than that in first-and second-tier cities, it is still as high as 54.8%, which is significantly higher than that in Pinduoduo (39.5%) and JD.COM (22.3%). It is the only mainstream e-commerce software with a penetration rate of over 50% in third-tier and below cities. The DAU index of Taobao’s sinking market in the third line and below is more than twice that of Pinduoduo.

  In fact, before the start of Tmall 618, Alibaba began to deploy troops to strengthen the cost-effectiveness. Although Juhua was once an independent business unit of Amoy Department, it was merged into Tmall at the end of 2016. At the beginning of this year, Juhua became independent from Tmall and became a unified marketing platform for Taobao and Tmall, namely the marketing platform business unit. It is also known as Daju Cost-effective business unit.

  The new big gathering cost-effective covers the core marketing tools of Taobao, such as gathering cost-effective, rushing to buy, selling every day, etc. These business lines occupy almost half of the "half of the country" in the new edition of the hand-scouring six squares.

  Amoy is one of the most important goals of this year’s 618 strategy, which is to maximize the enthusiasm of users in the sinking market. Alibaba’s "618" this year is "the biggest investment in history" comparable to double 11’s, and the breakthrough has chosen to gather cost-effectiveness. The biggest game of "Ten Million Explosive Groups" is to maximize the marketing explosive power of the poly-cost-effective sale model.

  According to Alibaba, during Tmall 618, there were more than 180 million transactions and explosions, more than 4,700 million transactions and more than 4,200 items with sales exceeding 10,000 pieces, making it easy to achieve the small goal of "10 million explosion groups and 100 million explosion groups every day". The "Ten Million Explosive Groups" directly promoted the high growth of poly-cost-effective transaction volume. During the period of 618, the growth rate of poly-cost-effective transaction volume reached 89% year-on-year, and the number of users and purchases in third-and fifth-tier cities both increased by more than 100% year-on-year.

  Jiang Fan said at yesterday’s press conference: "The reason why Juhua can make such progress in just a few months is because it has returned to the original intention of ten years ago, that is, helping consumers find the best-priced goods in the whole network and helping businesses get customers with the most efficient marketing."

  The best tool for brand customers.

  Poly cost-effective comprehensive restart, and further become the brand’s best customer acquisition tool. Before Tmall 618, Juhua clearly put forward the goal of "bringing 300 million new customers to the brand", which was finally successfully achieved.

  This year, 128 brands of Tmall 618 were among the "Billion Club". More than 100 brands such as CPB, L ‘Oré al, Watsons, Dr. Chengye, Telunsu and Peak surpassed double 11 last year, and the sales performance of some brands reached 40 times that of double 11 last year. In this promotion, almost all the brands that became the "Billion Club" participated in the cost-effective activities.

  As the "biggest investment in history", 618 strives to convey "affordable" mind to consumers. The original price of Dyson hair dryer is nearly 3000 yuan, and 88VIP discount is added to the poly-cost-effective subsidy coupon, and the hand is as low as 1854 yuan. The brand with the original price of 1499 is bigger than an air conditioner, and it will be subsidized after the direct drop, and the hand price is 859 yuan. On June 18 th, Juhua launched the iPhone XR 618 yuan spike, which was less than 10% off the original price, causing the whole network to snap up. The investment of real money has undoubtedly greatly strengthened the influence of poly-cost-effectiveness on the consumer side.

  Tmall is the brand’s favorite new product release platform. During this year’s Tmall 618, 80% of the core brands released new products on Tmall. With Tmall’s powerful data and operational capabilities, brands can also aggregate consumer information, understand consumer preferences, conduct new product research and development, and create "explosive models".

  How to make "explosive models" sell better? Tmall has a set of marketing methodology. In Jia Luo’s view, the sale model is a means to help brands reach new customers as quickly as possible. In fact, there is also a very strong demand for branded goods in the sinking market. Brand goods with high cost performance can also "suck powder" quickly once they reach the sinking market. The long-term accumulated ability of Juhua has played a role in this respect. Before Juhua regained its independence from Tmall, it brought considerable business opportunities to the Tmall brand. In 2018, 80% of the brands that participated in Juhua came from new buyers, and the ability of Juhua to "pull new" can be seen. After the further restart, it was cost-effective, and the killer weapon of "Laxin" was used to the extreme. On June 25, the average growth rate of 400 brands participating in the launch of Tmall flagship store was as high as 47% during Tmall 618.

  Empowering industrial belt to create new supply

  The data shows that Handamoy has always been the largest shopping APP with the highest penetration rate in China, with more than 700 million consumers on this platform, with rich and diverse needs. How to meet their more and more diverse preferences, Amoy needs to work hard on the supply side.

  The breakthrough of Tao department selection is still a good deal. In addition to bringing new customers to traditional head brands, Juhua has set its sights on small and medium-sized businesses on the platform. Through their digital transformation, they can provide more high-quality and affordable products, which can meet the diverse needs of consumers and create more business growth for middle-aged businesses.

  Poly-cost-effective phase of the industry with businesses. In this year’s Tmall 618, a large number of small and medium-sized brands have entered people’s sight through Taobao, such as Yage electric mosquito swatter, Miaoyou children’s socks, Yi Enbei wet wipes, plant protection paper products, Fupai electric toothbrush, and Caramella socks. Although they don’t have the star aura of international brands, they are favored by consumers with high quality and low price. The reason behind it is also very simple. They have entered a cost-effective industrial belt support plan.

  As a big manufacturing country, China manufacturers have strong production capacity, forming various types of industrial belts such as digital accessories, electric toothbrushes, socks and paper towels. Many industrial belt manufacturers have long been OEM for well-known brands, but they lack their own brands. The daily sale of Juhua’s products fills the shortcomings of industrial belt merchants in operation, technology and brand ability, which can not only help them upgrade their products by digital means, but also solve the sales channels of their goods.

  On the other hand, when these industries bring merchants to the front desk, many categories of consumption upgrades have successfully reached the sinking market for the first time. For example, the electric toothbrush, a typical "consumption upgrade" commodity, was sold in the sinking market during Tmall 618. Fupai, an electric toothbrush brand in Taizhou, Zhejiang Province, sold 14,051 pieces in one minute after the opening of 618, and sold 400,000 pieces in 16 hours. Juhua cost-effectively pushed the industrial belt merchants and successfully awakened the upgrading needs of consumers in the sinking market. The industrial belt merchants also successfully won 466 million orders during the period of 618.

  Observing this year’s 618, the strong rise of poly-cost-effective is the most noteworthy phenomenon. To some extent, the battle of sinking market has been rewritten. Juhua Cost-effective, by its own efforts, has driven more transactions than the whole platform in JD.COM and Pinduoduo, which means that it has become the natural choice for users in the sinking market.

  For consumers, the "cost-effective" mentality has been established, and strong consumer insight and price competitiveness have greatly enhanced the user stickiness of the cost-effective platform. On the other hand, poly-cost-effectiveness has also become the integration of "Alibaba’s commercial operating system", which can effectively empower different types of businesses. The top brands can get more new customers through poly-cost-effectiveness, and the middle-waist businesses can also realize their own product evolution and brand upgrade through poly-cost-effectiveness.

  The key for Amoy Department to maintain its own competitiveness lies in creating new supply for consumers so as to meet their new demands. And poly-cost-effectiveness is the key link, and it has withstood the test in the 618 War.

Chinese medicine teaches you to learn more healthy breathing methods.

  We all have to breathe, but what kind of breathing method is good for our health, have you ever thought about it? Learn the correct breathing methods, what methods does Chinese medicine have?

  How can I learn to breathe correctly?

  There are two key points. First, it is necessary to ease the inhalation, that is, when inhaling, it should be even and slow, and try to inhale deeply so that the gas can fill the alveoli. The second is to vomit hard and clean, so that all the waste can be discharged from the body and more gas can be exchanged. The most scientific breathing method is: "Breathe-stop (hold your breath for 10-20 seconds)-breathe", which can enhance the excitability of parasympathetic nerves and increase the number of bowel sounds, which is beneficial to digestion and absorption, thus benefiting health and longevity.

  Another advocated breathing method is the "total breathing method" based on deep and long abdominal breathing, which gradually makes the muscle groups such as lungs, ribs and diaphragm move to the maximum extent when breathing, so that the air fills the lungs. Although you have to practice deliberately at first, the ultimate goal is to integrate into life, and all kinds of postures and movements are combined with breathing. This will better grasp the strength and rhythm of the body and improve efficiency. For example, when climbing a mountain by breathing, there will be no mountain symptoms such as headache; You can swing farther in golf. This breathing method can be practiced on the bus, when walking, during work, or in front of the trees in the park. Especially in the face of sudden negative situations, breathing can adjust body and mind and stabilize emotions in a timely manner.

  In the fresh air outdoors, you can also take more deep breaths consciously. The specific method of breathing is to inhale slowly through the nostrils. During the inhalation, the chest is lifted, and the abdomen will bulge slowly, and then continue to inhale, so that the whole lung will be filled with air. At this time, the ribs will be lifted and the chest will be enlarged. This process usually takes 5-10 seconds, then hold your breath for 5-10 seconds, pause for 2-3 seconds, and start a new breath. Repeated practice will become a correct breathing method.

  Long-term physical exercise can also improve breathing. For example, swimming can make people’s vital capacity as high as 5000-7000 ml; Far greater than the average person’s 3000-4000 ml; Long-distance running has the most obvious improvement on the maximum oxygen uptake; Push-ups can improve the muscle ability around the chest wall and increase the strength of respiratory muscles.

  Chinese medicine teaches you to learn abdominal breathing.

  "Breathing to the navel, longevity and harmony with the sky" is a high evaluation of abdominal breathing by health care experts. Ancient Chinese doctors have long recognized that abdominal breathing has the wonderful function of eliminating diseases and prolonging life, and created fitness methods such as "breathing", "turtle breathing", "qi sinking into the abdomen" and "fetal breathing". Sun Simiao, a famous doctor in the Tang Dynasty, especially praised abdominal deep breathing. He practiced the method of regulating qi every day between dawn and noon, lying on his back in bed. In the Ming Dynasty, Leng Qian, a health care expert, wrote a 16-character health care order in "Essentials of Aging": "When you inhale, you will lift it, and the qi will return to your navel; When you mention it, you will swallow, and you will meet with fire and water. " These 16-character secrets include three health-care training methods: lifting anus, swallowing body fluid and abdominal breathing, which are magic weapons for eliminating diseases, keeping fit and prolonging life.

  Traditional Chinese medicine believes that the abdomen lives in the middle of the human body and is the place where many important meridians converge. Abdominal breathing, with the ups and downs of abdominal muscles, strengthens the operation of qi and blood, makes the human body in the best state of relaxation and freedom, and is also the best state of menstrual flow, which is very beneficial to physical and mental health.

  Abdominal breathing method:

  Inhale deeply, consciously feel that the whole chest and abdomen are full when inhaling, then exhale slowly, and try to spit out the air in your body when exhaling, feeling that your chest and abdomen are flat. Inhale with your nose and exhale with your mouth.

  When doing abdominal breathing, you can stand, sit and lie down, and you can practice it anytime and anywhere, but lying in bed is the best way to practice. Lie on your back in bed, loosen your belt, relax your limbs, concentrate your thoughts and get rid of other thoughts. Put your right hand on your belly button and your left hand on your chest. When inhaling, expand the abdomen outward to the maximum extent and keep the chest still. When exhaling, contract the abdomen inward as much as possible and keep the chest still. Cycle back and forth, keep the rhythm of each breath consistent, and carefully experience the ups and downs of the abdomen together.

  The specific exercise method is: supine, according to 5 ~ 6 times per minute, the abdominal wall bulges when inhaling through the nose, and sinks when exhaling through the mouth. Abdominal breathing exercises should vary from person to person, according to one’s ability. The key is to do one’s best in the range of abdominal depression when inhaling and exhaling, but we should not rush into it. We should start from shallow to deep, and exercise at our own discretion every time and every day. Generally, we should practice once every morning and evening for 10 minutes.

  For people in good health, the breath holding time can be appropriately extended, and the breathing rhythm should be slowed down and deepened as much as possible. People who are in poor health can not hold their breath, but they should absorb enough gas. If body fluid overflows during breathing, it can be swallowed slowly.

  Principles when doing abdominal breathing

  First, breathe deeply, long and slowly.

  Second, breathe through your nose instead of your mouth.

  Third, breathe in and breathe in for about 15 seconds, that is, breathe in deeply (bulge your stomach) for 3-5 seconds, hold your breath for 1 second, then exhale slowly (retract your stomach) for 3-5 seconds, hold your breath for 1 second.

  Fourth, do it for 5 ~ 15 minutes at a time, and 30 minutes is the best.

  Fifth, people who are in good health can hold their breath for a longer time and try to slow down and deepen their breathing rhythm; If you are in poor health, you don’t have to hold your breath, but you should inhale enough and exhale thoroughly.

  Practice 1 ~ 2 times a day, and you can choose sitting, horizontal, walking and running. Practice until it is slightly hot and sweaty, and try to bulge and retract the abdomen for 50 ~ 100 times. You can also help with your hands. If there is overflow of oral fluid during breathing, do not spit it out, but swallow it slowly.

  Method for relieve dyspnea by massage

  1. Touch your chest. Keep underwear, lie on your back, relax all over, press your palms against your breasts, put your fingers together, and touch your chest with your fingers. At the same time, your right hand rotates 50 times to the right and your left hand rotates 50 times to the left. Then rotate 50 times in the opposite direction. Note: This section can relieve chest tightness, angina pectoris, asthma and shortness of breath. However, if you don’t get better, even persistent chest symptoms such as crushing pain and dyspnea behind the sternum may be acute myocardial infarction for more than 30 minutes. Go to a big hospital for rescue.

  2, palms overlap massage chest and abdomen. With the abdomen between the two breasts as the center, the palms overlap. First, put the right hand under it and rotate it clockwise for 50 turns, then change the left hand under it and rotate it counterclockwise for 50 turns. Repeat, push out and pull in, gradually expand the scope, and the action should be slow and powerful.

  3. Take a deep breath and massage your chest and abdomen with your palms crossed. Press on the right flank with the palm of your right hand, and press on the left flank with the left palm. At the same time, lift and rub (Dabao, Qimen, Tianchi, Xiongxiang, Zhou Rong, etc.) with both hands to the chest (inhale deeply at the same time), and push the palms alternately, with the right hand pushing up (Zhongfu, Yunmen, Yufu, Xuanji, etc.) and the left hand pushing down (fake window). When inhaling, let the chest expand as much as possible and bulge slowly; When exhaling, make the chest as narrow as possible and the abdominal muscles contract. (Hold your breath for a moment) Breathe through the nose repeatedly for 1 minute. Inhale oxygen and exhale carbon dioxide, enhance vital capacity and improve heart and lung function.

  4, alternating hands, patting the chest and rubbing the back. When sitting or standing, first slap the left chest with the palm of your right hand, and at the same time beat the left back with the backhand of your left arm, and then beat the back (body column, Feishu, Xinshu, etc.) for 1 minute with alternating hands.

  However, what needs to be pointed out here is that massage is only a "technique" and a "method"; The "Tao" is not angry, emotional stability and so on.

  Learn the above breathing methods to benefit your body more.

 

A close contact person in Haizhu, Guangzhou, tested positive for nucleic acid, and temporary control was implemented in some areas.

  "Guangzhou Haizhu released" WeChat WeChat official account news, and the office of novel coronavirus Epidemic Prevention and Control Headquarters in Haizhu District of Guangzhou informed that on September 22nd, a case of nucleic acid test positive was found among the close contacts in centralized isolation observation in Haizhu District, and the epidemic prevention and control headquarters in COVID-19 District carried out the disposal work of flow tracing, isolation control, nucleic acid detection and medical treatment in an orderly manner. The relevant information is hereby notified as follows:

  caseFemale, 64 years old, living at No.393, South of Jiangnan Avenue, Changgang Street, Haizhu District, has been closed-loop transported to the Eighth Hospital affiliated to Guangzhou Medical University for isolation treatment, and was diagnosed as a positive case of novel coronavirus (asymptomatic infection).

  According to the needs of epidemic prevention and control, after expert evaluation, sinceFrom September 23rd, we will visit No.383, No.385, No.391 and No.393, Jiangnan Avenue South, Changgang Street.Implement temporary control, and implement the prevention and control measures of "people don’t leave the area, taking things at the wrong peak".

  The above regional scope and prevention and control requirements will be adjusted in a timely manner according to the changes in the epidemic prevention and control situation. If residents in the temporary control area encounter difficulties in life, medical treatment, psychology and law, they can call the 24-hour warm-hearted service hotline: 18924108949 (medical service) and 66218860 (life support).

The chaos in the fitness instructor industry started: qualification training exams such as "buying food"

  Investigation motive

  With the implementation of the national fitness policy and the public’s concern about health problems, more people began to walk into gyms. Where there is demand, there is a market, and gyms around citizens’ places of residence have mushroomed everywhere. However, as the fitness market becomes more and more popular, many problems are gradually exposed, among which the professional problem of fitness instructors is the most reflected by the public. How to identify the qualification of fitness instructor? How to standardize and effectively supervise the fitness market? Around these problems, the reporter of Legal Daily conducted an investigation on the fitness market in Beijing.

  □ Legal Daily reporter Shuai Biao

  □ Legal Daily reporter Lian Yingting

  At 7 o’clock every night, the members who come to the gym crowded the small gym and sweated on all kinds of equipment, while a coach stared at the members’ movements.

  This is a chain gym located in Beijing’s North Fourth Ring Road. Jing He worked out in this gym, but after two weeks of exercise, Jing He decided not to go here again.

  Jing He, who has many years’ experience in horse racing and fitness, found the problem without practicing here for several times. "The coaches here are unprofessional." Jing He told the Legal Daily reporter bluntly, "I found that many members’ actions were wrong, but the coaches didn’t correct them, and even some coaches’ actions were wrong. It is too dangerous to exercise like this. "

  In recent years, the popularity of the fitness market has made many people smell business opportunities. Not only gyms can be seen everywhere, but also some fitness instructor training institutions have emerged. However, whether it is a gym or a coach training institution, its professionalism is worrying.

  According to the investigation by the reporter of Legal Daily, most of these coach training institutions have short training time and low gold content in their certificates. In addition, the threshold for fitness coaches is low and there is no uniform standard for qualification certificates, which leads to uneven levels of coaches in the domestic fitness industry, chaotic fitness coach qualification examinations and lack of supervision.

  Fitness instructor qualification training

  You can pass the exam by paying.

  On the morning of September 19th, the reporter of Legal Daily went to a gym in Wangjing, Beijing, which was in a relatively prosperous area and medium-sized. After entering the gym, the reporter found that the fitness equipment here is different from the traditional fitness equipment.

  Manager Wu Jiao told the reporter that this store belongs to foreign countries, which is different from the route taken by ordinary gyms in China. "All our technical systems are imported from the United States."

  The reporter saw in this gym that a whiteboard records the daily training contents and achievements of members, and the coach gives lectures to members intensively every day. This form is rare.

  As for the teaching staff, Wu Jiao told reporters that the coaches here are all certificates issued by foreign countries, and all coaches have to undergo all the training in the technical system before they can take up their posts. If you want to get this kind of primary certificate issued abroad, you only need to train for two days and then take the exam, and the rest of the time is self-study. It is more difficult to get a higher level certificate. First, you have to pass the English test, and second, the professional training exam is also real.

  According to the reporter’s investigation, the qualification certificates of fitness instructors mainly include Asian Fitness Certificate, National Fitness Instructor Professional Qualification Certificate, American Fitness Certificate, CSCS Fitness Instructor Certificate and other certificates issued by domestic fitness colleges. Among them, the National Physical Fitness Association (NSCA) registered physical fitness training experts (CSCS) certification pass rate is very low.

  At present, domestic fitness instructors generally have two certificates, one is the national fitness instructor professional qualification certificate issued by the Vocational Skills Center of the State Sports General Administration, and the other is the Asian physical fitness certificate.

  An industry insider told reporters that the Asian Physical Fitness Certificate is the easiest to obtain, so most fitness instructors have this certificate. The National Fitness Coach Professional Qualification Certificate is jointly made by the State Sports Bureau and non-governmental organizations. In fact, non-governmental organizations borrow the signboard of the Sports Bureau.

  Wang Weida, who works as a fitness instructor, told the Legal Daily reporter that the national fitness instructor’s professional qualification certificate is not a hard indicator. However, in order to attract members to buy classes, many gyms will encourage coaches to do more research, making more and more coach training institutions cooperate with gyms.

  The process of this kind of textual research is to pay the training institution a fee of about 3,000 yuan to 4,000 yuan, train for about one week, and then take the exam.

  Wang Weida said: "This kind of exam is easy to pass. Even if you fail, you can make up the exam for free. Nowadays, the demand for fitness instructors is in short supply, so many training institutions can let you live for money, which is beneficial to both sides. If the training fails for half a day, the money is equal to nothing, so as long as you pay, you have to let them pass. "

  According to Bao Ke, a fitness and bodybuilding teacher in Beijing Sport University, there are not many professional coach training institutions. Many training institutions want to seize this opportunity to make a fortune, so they will train and issue certificates as soon as possible.

  "Now there are many certificates that are more interesting, such as qualification certificate and training certificate. The qualification certificate means that you passed the exam through training, and the training certificate means that you participated in the training." Burke said.

  The teaching staff is uneven

  How much is the main business of coaching?

  According to the reporter’s investigation, at present, there is no rigid requirement in the fitness industry that you must hold a certificate before you can take up your post. Therefore, some people without professional background can take up their posts after short-term training. The threshold of fitness industry is too low, which gives many non-professionals the opportunity to enter.

  Leo, a bodybuilding student, told the reporter of Legal Daily, "When we are training in the gym, we often see many unprofessional coaches instructing members to make some wrong moves, which will lead to muscle injury in the long run. The so-called coaches have never studied systematic courses at all, and even some gyms will post the qualifications in the coach’s resume on the wall in order to attract members to buy courses. There are all kinds of certificates, which are actually fictitious. "

  "In fact, many gyms lack professional coaches. I brought 48 bodybuilding graduates this year, and only 4 of them chose to work in the gym, but there are many gyms that I want this year. At present, the gym mainly depends on sales performance, not that the salary you get with good skills is relatively high. In the final analysis, it depends on how to make money for the gym, which also leads some more professional fitness instructors to choose this line. " Bao Ke said that in the gym, selling courses has become the coach’s main business. As long as the courses are sold more and can help the gym make money, nothing else is important. It turns out that every gym has a tour coach, who will guide all members for free to attract customers to buy his private lessons. Now, coaches don’t want to make a tour, but sell more private lessons, giving less and less guidance to members unless you are willing to pay a higher price for private lessons. Therefore, many gym coaches are now looking at money.

  Jing He also told reporters that once, when she was exercising, she saw the coaches in the gym receiving training. "When I listened carefully, I didn’t train professional knowledge at all, but taught them how to sell private lessons.".

  Bao Ke also mentioned that at present, there is no good evaluation mechanism for the qualifications of coaches in China, which also leads to uneven levels of fitness coaches.

  "Now the national fitness is advocated, and the fitness market is also hot, but from a practical point of view, every member can really benefit very little, and the gyms that really do this can be said to be rare." Burke said.

  Regarding the reasons for this kind of problem, Bao Ke believes that there is no special regulatory body in China, and the fitness market is basically market-oriented.

  Coach qualification standards to be unified

  Training institutions need to strengthen supervision.

  In November, 2015, the Career Development Report of Fitness Coaches in China released by the Vocational Skills Appraisal Guidance Center of the State General Administration of Sport stated that in the private education industry, 52% of the "newcomers" who have been employed for one to three years have professional background, and the remaining 48% have no professional background.

  Guo Yong, a bodybuilding coach of the national team and a lecturer in bodybuilding major at Beijing Sport University, told the Legal Daily reporter that professional background mainly refers to sports-related background, such as students from sports institutes and sports majors, not necessarily specialized in fitness.

  In addition to professional background, those who have been promoted from different channels to coaches hold different certificates. At present, there are no uniform norms and standards for the qualification of fitness instructors in China.

  "I think it is difficult for the fitness instructor qualification certificate to reach a unified standard, and it is also difficult to achieve effective supervision." Bao Ke said that the fitness instructor grade examination in the Human Resources Center of the General Administration of Sport is relatively formal. However, in order to standardize and effectively supervise, I personally think that the gym needs to cooperate first, that is, you can’t work without a qualification certificate; Secondly, improve the member identification ability; Finally, the industrial and commercial department should assess how many teachers and abilities there are in the gym, instead of having a business license and a venue to open a gym.

  Wu Jiao believes that we should start from the source, that is, the operator. Operators must attach importance to coaches first, and train coaches from all aspects, instead of letting coaches be salespeople. Now many coaches basically sell classes after going to the gym; Secondly, for coaches, we should pay more attention to the evaluation of members or the performance of teaching. If we only look at how many classes have been sold, the professionalism of the coaches themselves will not improve. In addition, there is nothing wrong with letting go of the threshold. The key is how to train these coaches after entering, which is a very key link.

  Guo Yong believes that the chaos in the fitness market is a normal phenomenon, and all industries have such a process, which gradually moves from immaturity to maturity, from non-standardization to standardization, and from professionalism to professionalism.

  "I think that the qualifications of fitness instructors in the future are diversified, and fitness instructors are a skill. It is impossible to force the qualification examination at present. Moreover, it cannot be said that the qualification certificates issued by some institutions are not good. I think the training of fitness instructors is much better than before, and there will definitely be more and more training institutions in the future. In the end, who can stay depends on the market. " Guo Yong said.

  Cartography/Gao Yue  

The appearance of new films such as "Backstabbing" is that they are changing China movies!


Special feature of 1905 film network In the past week, the film circle has been very lively.filmExposeJing Bo RanandRonghao LiIn the tidbits of the set, the shapes of the two were also exposed. It is understood that the film was successfully filmed in Harbin in May.


Recently, the film also shot in Northeast China was announced to be successful, while the film also exposed the tidbits of Zhou Dongyu and Haoran Liu.


In fact, the two films are full of many things in common: they both involve crime themes, and the directors are both newcomers to meet the audience.Are these same elements just coincidences?

 

When we carefully observe the box office of Chinese movies in the past two years, we can find that among the top ten Chinese movie box offices in 2019, three works were directed by newcomers, especially the first and second.

 

In the top ten box office of Chinese movies in 2018, the works directed by newcomers accounted for almost half. On the contrary, those veteran directors who once led the market have not achieved the expected market results of their new works.

 

In today’s market, when the audience is waiting for the new director’s work to come out, it seems that they expect the new director to be like a "dark horse" and bring us freshness and changes.Tao Tao, a film critic, has served as a judge of many new director awards and activities.variousIt tells us that when he watched the works of young Chinese directors, he found that these directors were intentionally turning from the previous thinking of art films to the creative orientation of genre films.

 

Undoubtedly, these young directors, especially the post-80s directors, are bringing fresh blood to Chinese films with their own efforts.


Creative transformation of business types


Typing.This keyword is frequently mentioned in our interview.Due to the Beijing International Film Festival andShanghai International Film FestivalIt was postponed one after another, and the venture capital meeting of the FIRST Youth Film Festival became the first venture capital meeting in China to announce the project plan this year.According to official data, in this year’s FIRST Venture Capital Fair, the proportion of crime, fantasy, comedy and other types of films has been the highest in the past three years.



Although there are still many themes such as family and youth in the official proposals, in these works, most creators are no longer satisfied with telling a story of pure family and youth, but instead begin to explore the development of other types of elements and the upgrading of the author’s expression under this theme framework.

 

It can be seen that the creative thinking of young creators is changing in this era.

 

This change has the momentum that the back wave impacts the front wave. When we look back on the fifth and sixth generation directors, we can find that their first films have laid the foundation for their subsequent creation. Today, most of them are still interested in staying away from genre films and commercial film systems and paying attention to the artistic expression of the authors.

 

Of course, the possibility of change is mostly guided by the market.After the National Day in 2015, a group of new directors’ works were released together. At that time, many movies ended up with word of mouth and no box office, onlyXin YukunThe director’s first filmSurprised everyone.


At that time, it was predicted that the success of this film would bring more possibilities for subsequent types of films; Of course, some people lament that it may only become a successful orphan.

 

Five years have passed, and it has been proved that after the Labyrinth of the Heart, there have been many films in the market that combine comedy, crime and other elements.

 

In the venture capital unit of Shanghai International Film Festival last year, low-cost black suspense film projects were particularly favored by investors. According to Shen Yun, the judge of venture capital unit, such films may become the investment trend in the next few years, because they have established a bridge between the author’s expression and the market to some extent. When the realistic theme gradually becomes the mainstream of today’s market, this kind of realistic or magical realistic project with personal expression will naturally be welcomed by the market.

 


Kick for, the film marketing director of the FIRST Youth Film Festival, also told us that after the success of films such as Heart Labyrinth, they will receive some very imitative projects in recent years, which may be borrowed from the characters, story background and story structure, but it is difficult to see the special and stylized parts, which is an obvious change.


Wu, CEO of the film and television copyright trading platform "Yunlaiwu", also revealed to us that on this platform, the multi-line narrative structure is quite popular among young screenwriters, and the number of such scripts is also quite large.It can be seen that a number of small and beautiful works in the past have become popular in the market, which has also stimulated more young filmmakers to create similar themes.

 

The influence of the shadow complex


In the interview, Zhang Pu, director of Grey Monkey, never stinted on Quentin and guy ritchie. Wang Yichun’s and Dong Yue’s "Blizzard is Coming" do not shy away from paying tribute to them; Director Xin Yukun also draws lessons from and refers to the Korean crime theme … …

 

It can be seen that these young directors are all influenced by genre films in the world.

 

Tao Taolin told us that in his exchange experience with young directors, it was found that compared with the worship of Tarkovsky, antonioni, Bergman and other art masters by the fifth and sixth generation directors, the idols of these young directors have also changed.

 

"Compared with our predecessors, our generation has the honor to watch all kinds of master classics and genre masterpieces from all over the world in acquiring film knowledge, making Cohen Brothers, quentin tarantino, Park Chan-wook, Bong Joon ho, guy ritchie and other directors with strong styles become idols of a new generation of fans."


This group of directors who grew up in the Internet era have more opportunities to embrace genre films. Compared with their predecessors, they are more sensitive to the internet and are more keen on entertaining expression.


Of course, this influence is like a double-edged sword. The theme of crime has become the first choice in the creation of young directors.Xiaolian, who is in charge of film copyright sales on a video platform, told us that in the works of young directors they contacted in the past, crime films accounted for 80% of the genre films.


In Tao Taolin’s view, "the crime film has a strong genre model, and various elements such as suspense, action and murder are more convenient to implant, which makes it the first choice for young directors."

 

However, the Chinese genre films directed by young directors are still in a stage of reference and imitation. "Whether it is the image style, the film language and the narrative style, there are particularly obvious reference and reference traces, and it has not really formed its own style."

 

At the same time, the success of The Wandering Earth has emboldened many creators. The project planning of a head film company tells us that since the middle of last year, the number of projects with sci-fi themes or involving sci-fi elements has been much higher than in the past. Moreover, in the introduction of these projects, their benchmarking works are directed by Nolan.

 

In fact, genre films are likely to usher in more diversified development under the change of market wind direction. Although most of them are still in the primary stage of imitation and reference, as these directors polish their works one by one, they will gradually find their own style.


Ning Hao and Chen Sicheng are good examples. From the stage of learning and using for reference, they gradually realized the localization of genre and incorporated a lot of China folk culture into genre films.

 

Break the kidnapping of capital


Many people in the industry believe that although literary films are more easily recognized by film festivals, excellent genre films are actually more difficult. On the one hand, they need more investment support, on the other hand, they need more professional teams to intervene.

 

Weihao Cheng, director of "The Pursuit of Witnesses", admits that genre films will test the ability of young directors. He has said more than once that as a newcomer, the filming budget is limited, but the technical content of many scenes in genre films will be high, so it takes a lot of energy to prepare in the early stage, especially to test how we can show a stronger atmosphere with a small cost.

 

It is precisely because of these successful experiences in the past that Weihao Cheng has the opportunity to cooperate with Zhang zhen and Zhang Junning to shoot a new film "Seizing the Soul" with higher cost.



This kind of control actually lies in the director’s control over the budget, which can create infinite possibilities in the limited. Detective pu SonglingdirectorJia YanIn an interview with the media, I made a reply to the reasons for the failure of the work. He said, "These failures are all related to the budget. I can only tell you that the budget must be prepared before shooting, and it must be confirmed with the producer. "


It can be seen that the cooperative relationship between directors and producers also affects the quality of a work. When the new director is inexperienced, it will bring a lot of convenience to film creation if there are experienced producers involved. CarnivaldirectorVivian QuAlso said that the new director should not worry about lack of money, money can help improve production, but it is by no means a decisive factor.


At the same time, as a producer, she also gave her another level of thinking. "The director can be unconstrained, but the producer must predict the feasibility and can only allow a very small range of accidents. It cannot be said that the whole thing is an accident. The film should be presented in its best appearance, and at the same time, how to control the return in business should be considered. After all, the film is also a commodity. If the front is well controlled, there is no need to market it like that. "

 


It is true that it is an era of new directors, and various venture capital clubs and film companies have provided opportunities for new directors to show themselves through various support programs. However, under these opportunities, they can only create a truly universal film if they make a good story and integrate localized content into the film genre.