Huawei P70 is gone, and Huawei Pura70 is here.
On April 18th, Huawei Pura70 series joined the Pioneer Program and quietly launched Huawei Mall, with the price starting from 5,499 yuan, Pura70 Ultra starting from 9,999 yuan and the highest price of 10,999 yuan.In the first round, it will be sold out on the line.
Today, 12 years ago, Huawei P1 went public. Today, 12 years later, the whole network is waiting for the listing of Pura70. The success of Huawei P series is self-evident.
Pura70 series is an upgraded version of Huawei P series. Three days before the official launch of Pura70, Huawei officially announced that the P-series was upgraded to Pura, and set out again with a new attitude and forge ahead.

For the upgrade of P series, industry analysts told Netease Technology that the upgrade of Huawei P series is likely to gradually sub-brand each product series. According to analysis,Huawei is likely to pave the way for follow-up actions.
Wu Yiwen, senior analyst of Strategy Analytics, told Netease Technology that,This name change is an upgrade of P series in brand building, and Pura is more symmetrical with Nova and Mate.
P series upgraded to Pura,Branding of product series
Since the release of Huawei Ascend P1 in 2012, Huawei’s P series has been evolving in appearance and function for 12 years, gradually making it Huawei’s ace flagship series. Netizens even said that the development history of P series is the development history of China’s mobile phone images. From the initial slim appearance, to the cooperation with Leica, and then to the independent self-developed imaging system, P series once became the benchmark product for smart phone photography.
P series has also become Huawei’s double flagship product series alongside Mate series, and P series has made great contributions to Huawei’s breakthrough in the high-end market.
Due to the ban, the release rhythm of P series after P40 was disrupted. P50 was not released in the first half of the year as usual, and it was delayed until July, while P60 was released more than 600 days later.
However, after P60, Huawei He Gang made it clear in an interview, "After facing many constraints and solving various difficulties and problems, Huawei released P60 this spring (2023), which means that we have returned to the rhythm of normal product delivery. We also expect this normal rhythm to support the sustainable development of our business. "
It is officially announced that Huawei’s mobile phone has returned.
In August, 2023, Huawei suddenly launched the Pioneer Program. Instead of adopting the traditional press conference, it directly launched new products online, including the Mate60 series. Huawei is like investing a "bomb" in the market, which instantly detonated consumers’ enthusiasm for buying.
Feedback to the whole market, the report of Canalys in 2024 shows that in Q4 2023, 73.9 million smartphones were shipped from Chinese mainland, and Huawei returned to the top four by 47%. This momentum also continued until 2024, according to statistics from Counterpoint Research.In the first six weeks of 2024, Apple’s smartphone sales in China decreased by 24% year-on-year. Huawei was the only big brand that achieved significant growth during this period..
According to the rhythm, Huawei will launch Huawei P70 series in the first half of 2024. In March, Huawei informed the media that the HarmonyOS Ecological Spring Communication Meeting would be held on April 11th, and the media speculated that the P70 series would be released at this event. However, the word P70 was not mentioned in the whole press conference. Therefore, it is speculated that Huawei will follow the example of Mate60 series and P70 series will be sold directly online.
However, the outside world has not waited for the pioneer plan of P70. On the morning of April 15th, Huawei suddenly announced that the P series was upgraded to Pura.Netizens have expressed their feelings that "the bad news is that P70 is gone, and the good news is that Huawei Pura is here".

Huawei P series has a good reputation in the minds of consumers, and the Mate series has helped Huawei to stand firm at the high end. Huawei suddenly upgraded the P series at this time. Why?
For the upgrade of P series, many people inside Huawei said they didn’t know it, and they only learned the news in the morning.
Analysts told Netease Technology that the upgrade of Huawei’s P series is likely to gradually sub-brand each product series. The analysis believes that Huawei is likely to pave the way for follow-up actions.
"Maybe to add more meaning to P." Someone inside said.
Wu Yiwen, a senior analyst at Strategy Analytics, believes that the "P series" is more prominent in a product series of Huawei. Because it is difficult to register a trademark, it is attached to the Huawei brand.External publicity is mainly based on "Huawei P Series". And "Pura" can be registered as a trademark, which is consistent with "Mate" and "Nova". It can be "Huawei Pura", "Pura series" or "Pura" itself.
"Therefore, this name change is an upgrade of the P series in brand building. Of course, Pura is more symmetrical with Nova and Mate." Wu Yiwen said.
Pura70 has an estimated sales volume of over 10 million.Huawei reorganizes high-end mobile phone circle
Three days ago, the news of Huawei’s official announcement of the P-series upgrade instantly boarded the hot search of social media, showing Huawei’s popularity and influence.
There are various speculations about when the first generation of Pura products upgraded by Huawei will be launched. "10:08, 12:08, 18: 08" netizens even set the alarm clock, waiting for the release of Huawei Pura70 series every day.
On April 18th, Huawei chose the day when P1 went public 12 years ago, and directly launched Pura70 in Huawei Mall, which was full of feelings.
According to official website, Huawei Pura70 has four color schemes: feather sand black, snowy white, cherry rose red and ice crystal blue, with three configurations of 12GB+256GB, 12GB+512GB and 12GB+1TB, a 6.6-inch screen and the second generation of Kunlun glass. Rear-mounted 50-megapixel super spotlight camera (F1.4~F4.0 aperture, OIS optical image stabilization)+13-megapixel super wide-angle camera (F2.2 aperture)+12-megapixel periscope telephoto camera (F3.4 aperture, OIS optical image stabilization), which supports autofocus; Front 13 megapixel super wide-angle camera (F2.4 aperture) and 4900mAh battery.
The Pura70 Pro has three color schemes: feather sand black, snow white and Loran purple, 12GB+256GB, 12GB+512GB, 12GB+1TB, 6.8-inch screen, second-generation Kunlun glass, 50-megapixel ultra-spotlight camera+12.5-megapixel ultra-wide-angle camera+48-megapixel ultra-spotlight macro telephoto camera, which supports autofocus. Front 13 megapixel super wide-angle camera (F2.4 aperture, auto focus), 5050mAh battery.
Pura70 Ultra is available in Star Mang Black, Star Mang White, mocha brown and chansons Green, 16GB+512GB and 16GB+1TB versions. 6.8-inch screen size, Xuanwu toughened Kunlun glass, 5200mAh battery. In terms of taking pictures, the rear camera is a 50-megapixel super-spotlight telescopic camera+a 40-megapixel super-wide-angle camera+a 50-megapixel super-spotlight macro telephoto camera, which supports optical image stabilization and autofocus. The front camera is a 13-megapixel super wide-angle camera, which supports satellite calls, Beidou satellite image messages, AI retouching masters, AI remote control and so on.
However, official website has shown that it is "temporarily out of stock" and sold out in the first round of listing.

After the release of Huawei P60, He Gang once said that Huawei has returned to the normal rhythm."In the high-end market and high-end mobile phone products, only Huawei can be hard with Apple. I also believe that in the high-end market in the future, Huawei will come first."
After the release of Huawei Mate60 series, it caused a rush of buying in the market. According to internal sources, the sales volume of Mate60 series has surpassed that of previous generations, approaching 10 million units.
Guo Ming, a well-known analyst, once analyzed that the hardware specifications of Pura70 series (then called P70) will be upgraded to some extent, and the shipment volume in 2024 will be conservatively estimated to be around 10-12 million units, which is 150% higher than that of P60 series.
As for the overall shipment of Huawei mobile phones in 2023, Guo Ming thinks it is expected to reach at least 60 million, making it the strongest mobile phone brand in the world.
However,Archie Zhang, a smartphone analyst at Counterpoint Research, also pointed out that inventory supply has always been a major limitation of Huawei Mate 60, and it may also be the case for Huawei Pura70.
Review of Huawei P series
At CES in January 2012, Huawei released the first batch of dual-core products Huawei AscendP1. The biggest highlight of this machine is its ultra-thin design.
On February 24th, 2013, Huawei released AscendP2 mobile phone, equipped with HiSilicon K3V2 quad-core processor, focusing on light weight and long battery life.
On June 18th, 2013, Huawei released the Ascend P6 mobile phone, which is equipped with HiSilicon K3V2E quad-core processor, focusing on thin and high-definition photos.
On April 15th, 2015, in London, Huawei released Huawei P8 series, which is equipped with HiSilicon Kirin 930/935 processor and focuses on thin and light body.
On April 6th, 2016, in London, Huawei P9 series was released, equipped with Hess Kirin 955 processor, and cooperated with Leica for the first time, with Leica dual cameras.
On February 26, 2017, at the MWC in Barcelona, Huawei released the P10 series, and the Kirin 960 processor Leica took two photos, which was full of German flavor.
On March 27th, 2018, in Paris, France, Huawei released the P20 series, equipped with Kirin 970 AI chip, which was the first Leica three-lens, AI photography and super night scene.
On March 26th, 2019, in Paris, France, Huawei released P30 series, equipped with Kirin 980 processor, the world’s first commercial mobile phone with periscope telephoto lens.
On March 26th, 2020, it was released globally online. Huawei P40 series was equipped with Kirin 990 5G processor, and the first EMUI 10.1 system based on Android 10 supported 100 times binocular zoom.
Published online on July 29th, 2021, Huawei P50 series, equipped with 4G Snapdragon 888, 4G Kirin 9000 and 5G Kirin 9000 processor, HarmonyOS system and primary color dual image unit, has created two image units: super main camera and super zoom.
On March 23rd, 2023, Huawei released the P60 series, which was equipped with Snapdragon 8+Gen1 processor, and launched the super-concentrated night vision telephoto, and launched the Huawei P60 Art designed by Huawei Paris Institute of Aesthetics.
Article source: Netease Technology