Layout early, seek expansion, and play ＂combination boxing＂! Multi-dimensional efforts of foreign trade enterprises to find new business opportunities

　　CCTV News:The indiscriminate application of tariffs by the United States has put pressure on many foreign trade enterprises. However, some enterprises began to lay out in advance several years ago and explore diversified markets. At the current Canton Fair, some traders expressed their views on this.

　　This company, which is a body fat scale, predicted the international trade situation at the end of 2024 and laid out the domestic market in advance.

　　Exhibitor Huang Wenyu said that they predicted that they would start to expand domestic market investment in 2024 and have already carried out OEM work for many well-known domestic brands. At the same time, they also began to vigorously promote domestic own brands.

　　With the help of the national fitness and fat reduction craze, the company where Huang Wenxuan works has improved the products originally exported to Europe and the United States, and with effective marketing, the domestic market sales of body fat scales have doubled several times.

　　This audio company, which has been doing business for more than 30 years, used almost all its original products for export. In 2025, under the background of indiscriminate tariffs in the United States, enterprises took the first step in domestic sales of products, and specially set up domestic sales and e-commerce departments for this purpose.

　　Exhibitor Chen Weisong said that it is an opportunity for them to accelerate the development of their own brands. Recently, it has achieved good results in live broadcast, and now it can sell dozens to 100 units a day.

　　Yu Songbin’s company mainly produces and sells TV sets and monitors. Under the situation of export obstruction, enterprises seized the opportunity of domestic major sales platforms to support export to domestic sales in 2025 and embarked on a new road of domestic sales.

　　Yu Songbin said that the sales platform has certain support for these companies, including lowering the threshold for them to enter the platform. Now that the process is simplified, they feel very confident to do the domestic market.

　　Foreign trade enterprises play a "combination boxing" layout of global commodity sales channels

　　In addition to expanding domestic demand and looking for new business opportunities, some foreign trade enterprises also play a "combination boxing" to lay out global commodity sales channels in advance and build a global product production base.

　　According to Li Zhuoxi, the buyer, the goal in 2025 is to increase different markets horizontally in addition to the US market, such as Brazil and Africa. Their task in the Canton Fair is to find out their explosions through data backtracking.

　　Li Zhuoxi is a second-generation foreign trader. He took over his father’s foreign trade career 18 years ago. Before that, all his clients came from the United States. At this Canton Fair, Li Zhuoxi specially selected more than 30 partners, and the newly purchased goods were specially sold to newly expanded emerging countries. Among them, there are eight kinds of goods exclusively for Brazil.

　　Li Zhuoxi introduced that this speaker has a strong luminous style and a gold-plated appearance, which are more in line with the style needed by the Brazilian market.

　　Along with the buyer’s vision, there are also manufacturers. In order to expand new markets, foreign trade enterprises began to design products suitable for emerging markets to make up for the lack of orders caused by the stagnation of the American market.

　　Tang Shousheng, an exhibitor, said that they made great efforts in product design and price, including pioneering efforts, and went to other places besides the United States. This product is their key development at present, with advanced functions and relatively low price. A Polish and Dutch customer will sign an exclusive agency agreement for them on the spot.

　　In addition to "going out" of products and realizing global sales, foreign trade enterprises are also actively building new factories overseas and laying out global production bases.

　　Huang Wenyu introduced that they expect to invest 10 million yuan in overseas factories, and the local suppliers of products such as plastics, SMT (surface mount) and color box packaging have been found.

　　Zhu Yonghong, an exhibitor, said that their next step is to cooperate with Turkish customers, who have their own factories. They can go to the Turkish factories through SKD (semi-assembly) and then assemble them in their factories.