Ling Hongguang MINIEV VS Chang ‘an waxy corn, who is the favorite of young women with babies？

Zhiyi Automobile/Allen

With Wuling Hongguang MINIEV becoming a phenomenal model, many car companies have also turned their attention to the field of miniature pure electric cars, and many new cars have emerged one after another, which makes people easily fall into the difficulty of choosing when buying a car. Among them, Changan Lumin (waxy corn) has a high popularity recently. Although it can’t be compared with the former in sales volume, it has been recognized by many young treasure mothers. So what are its advantages, disadvantages and how to buy it?

The sales volume is good, the popularity is quite high, and the young treasure mother has a large audience.

Since its official listing in June last year, Changan Lumin has become a dark horse in the field of mini pure trams, and has performed well in sales. Since September 2022, it has achieved a monthly success of 10,000 for four consecutive months, and even sold 13,757 vehicles in the final battle in December, which triggered heated discussions among many parties. Although the sales volume of this car dropped slightly in 2023, it still has a certain advantage compared with rivals such as Benben E-Star and QQ ice cream, and its market share is considerable.

Changan Lumin has accurate positioning. More than 90% of its customers are young mothers, aged between 25 and 35, and most of them use cars for 10-20 kilometers every day. Their main activities are home, school and supermarket, and their purposes are often to pick up and drop off children and travel daily.

Take a female colleague of our company as an example. Although she already owns a Highlander at home, she always can’t find a parking space at the school gate when sending her children to school because of the large model, so she has had several small bumps and wasted a lot of time and energy. Then I discussed with my husband to buy a scooter.

Of course, female colleagues did consider Wuling Hongguang MINIEV and Euler Good Cat at first, but the former looks more like an old man’s music, while the latter has a slightly lower cost performance, so Changan Lumin became the final answer. The most important thing is that the manufacturer’s guide price of Changan is only 49,900-69,900 yuan, which is just between the two cars.

Strong competitors and fierce competition make it difficult to ignore several advantages.

As the main competitor of Changan Lumin, Wuling Hongguang MINIEV has already accumulated a large number of fans after its listing, and its monthly sales even exceeded 50,000 vehicles, achieving a win-win situation in word of mouth and market. The car has the advantages of low price and high value preservation, and is more recognized among consumers. Although QQ ice cream has spared no effort in the promotion and tried to create a fever among young people, Benben E-Star, CLEVER and Lingbao BOX also have certain strength, and many people favor their opponents, so it should not be underestimated, but Changan Lumin also has its own advantages.

First, the car’s exterior design features are distinct, the round-hole headlight group is more cute, and the suspended roof has a prominent sense of movement. The hidden door handle is a bright spot, and the semi-closed hub is hard to ignore.

Second, it has enough space, with a length of 3270mm and a wheelbase of 1980 mm. It is equipped with four seats inside, which is not crowded when picking up and dropping off children, and can also carry many items. Of course, parking is also relatively simple.

Third, the configuration is rich. Changan Lumin comes standard with a 7-inch full LCD instrument, and the 10.25-inch central control panel further enhances the sense of science and technology. In addition, the car also supports practical functions such as headlight delay off and remote control of mobile APP. One camera outside the car and two ultrasonic radars are extra points.

How to choose the three major versions and distinguish colors is quite particular.

At present, there are three models on sale in Changan Lumin, which are sweet, sweet and honey. Among them, the sweet model has the highest cost performance, its manufacturer’s guide price is 54,900 yuan, and its cruising range reaches 210 kilometers under CLTC working conditions. Although it only supports 9.8 hours of slow charging, it only needs to be charged once a week. The total motor power of this vehicle is 30kW, and the vehicle warranty period is 3 years or 120,000km. In addition, many people like foggy white, which is quite recognizable and fashionable when driving on the street.

Speaking of the end:

To sum up, Changan Lumin has obvious advantages. Its appearance design is cute, its internal space is relatively ample and sufficient, its configuration is quite rich, and its scientific and technological level is not inferior to that of many competitors. In addition, the car has a low threshold for buying a car, and the cost performance is good between the 50,000-class scooter. For some young mothers, Changan Lumin can meet the needs of short-distance transportation and is suitable for picking up and dropping off children. It is a good car choice.

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