A probe into the ＂Lego coming out plan＂： an interview with Lego player ＂Little Ink and Monkey＂
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1905 movie network exclusive Lego bricks from Denmark have a history of more than 80 years. From the necessities of parent-child interaction, movie derivatives to independent IP sources, Lego has played countless different roles and accompanied the growth of generations of players around the world. It is said that 45 billion Lego bricks are produced every year, and all of them can be connected to the moon … …
In the first half of 2015, Lego even defeated old rivals Mattel and Hasbro and won the title of the world’s first toy manufacturer. This is closely related to Lego’s close linkage with the film industry and its positioning in all ages — — In addition to Lego’s own big film with black humor, it has been well received, and intelligent netizens have made full use of Lego toys to give full play to the deconstruction spirit.
In Europe and America, Lego is a necessity for parent-child interaction. The picture comes from slashgear.com.
Today we are going to interview Lego players from China — — Xiao Mo and A Monkey, a husband and wife partner, use Lego toys to reconstruct the movie scene and create video works with personal style.
Xiao Mo and A Monkey: a writer and a filmmaker.
Xiao Mo and A Monkey’s "Royal Man" (taken at Universal Studios Singapore)
The interview was conducted in the home of Xiao Mo and A Monkey in Wangjing: this is a big three-bedroom house, with a spacious and bright living room, wooden furniture emitting a simple literary atmosphere, honeymoon photos of the couple posted on the wall, and background boards for shooting the "Lego Coming Out Plan" piled up on the wall.
Xiao Mo (second from left) and A Monkey (first from left) promote the "Lego Coming Out Plan" at the retro market of Feige in Beijing.
When Zi Shijun visited, Xiao Mo and A Monkey each sat at their desks with a laptop, wondering what the WeChat official account "Xiao Mo and A Monkey" operated by the young couple would send out that day — — This scene makes Zishijun feel very cordial.
Just like their self-orientation — — A writer and a photographer. All the creative content, from casting, script, copy, to shooting and later stage, is completed by a monkey and Xiao Mo together.
Xiao Mo and A Monkey are both surnamed Liu, so they have this Lego stamp.
Interestingly, although A Monkey is from Communication University, his major in computer science and technology has nothing to do with photography. Before he came into contact with photography, he even worked as a front-end engineer for four years, and he was an out-and-out "code farmer". Resignation to join the photography industry is purely a personal hobby that has been fermented for many years.
Therefore, even though the monkey in front of him has a coquettish beard and wears round-rimmed glasses with the style of the Republic of China, the seriousness and shyness between his words inadvertently reveal some signs of "engineering house".
The play is to be recreated: What is the "Lego Coming Out Plan"?
"Mars Rescue" series
Lego Coming Out Project is a photography project initiated by A Monkey and Xiao Mo. At first, it was limited to still photo photography, and the theme was mainly to reproduce the classic scenes in popular film and television works with Lego bricks, such as series, series, series, series. In addition, there is also the integration and adaptation of the plot in the film, and released in the form of graphics and text, such as "Lego version of" Assassin Nie Yinniang "that can be understood in 30 seconds! "and" Lego Edition "Nine-story Demon Tower" is bleeding! 》。
Nie Yinniang the Assassin series
Recently, A Monkey extended this project into the field of art and drama, and produced two series of works, which are parody of China’s famous classical paintings and commemoration of the 400th anniversary of Shakespeare’s death, and even filmed a 90-second stop-motion animation which condensed Shakespeare’s N famous works.
Luo Shen Fu series
Although A Monkey named his series of photography "Coming Out Plan", it has nothing to do with "LGBT" — — "Because many people buy Lego bricks and put them in the cupboard to eat ash after they have finished the products according to the drawings, I hope to let these toys come out of the cupboard, reassemble them and give them new meanings," A Monkey explained.
Nine-story demon tower series
"There was a plan to shoot last year, because I personally like Du Kefeng’s photography style. Unfortunately, the filming of "Mars Rescue" was put on hold, but it will definitely be done in the future. At that time, it was really a’ coming out plan’. "
Next Page: Evolution History of Lego Coming Out Plan