Inject reform momentum into cultural prosperity

　　[Guangming Forum]

　　Author: Liu Dian, White (researcher of Shanghai Supreme Leader New Era Socialism with Chinese characteristics Thought Research Center, associate researcher of China Research Institute of Fudan University, vice president of Peking University Capital Development Research Institute).

　　The data shows that in the first half of 2024, the operating income of cultural and related industries enterprises above designated size nationwide totaled 6,496.1 billion yuan, achieving a steady growth of 7.5% over the same period of last year. Among them, the operating income of 16 industries with distinctive new cultural format features reached 2,702.4 billion yuan, up 11.2% over the same period of last year, which was 3.7 percentage points higher than that of all cultural enterprises above designated size, highlighting the strong momentum of vigorous development and innovation of China’s cultural industry.

　　Culture makes the country prosperous and the nation strong. Deepening the reform of cultural system and mechanism is an inherent requirement to promote high-quality development and an important part of building a socialist modern country in an all-round way. "the Central Committee of the Communist Party of China’s Decision on Further Deepening Reform and Promoting Chinese Modernization" focuses on the important mission of continuing the Chinese context and promoting cultural prosperity, focusing on building a socialist cultural power, putting forward the important task of deepening the reform of cultural system and mechanism, clarifying the reform path and specific measures, and providing fundamental follow-up and pointing out the direction for cultural reform and development in the new era. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has placed cultural construction in an important position in governing the country, raised the flag from a global and strategic perspective, worked out the layout of articles, and promoted the cultural construction in the new era to carry out a series of transformative practices and achieved a series of landmark achievements. Important legal documents such as the Public Cultural Service Guarantee Law and the Cultural Industry Promotion Law have been promulgated one after another, providing a solid legal guarantee for the standardized operation of the cultural market and the sustained and healthy development of the cultural industry. Deepening the reform of cultural system and mechanism at a new historical starting point and promoting cultural prosperity are related to the overall situation of Chinese modernization and the long-term stability of the country and the sustainable development of the nation.

　　At present, the results of the reform of the cultural system and mechanism benefit all the people more fairly. Museum tours, ancient city tours and non-legacy tours are favored, and the cultural tourism economy is booming; Farmers’ bookstores, community study rooms, cultural stations, etc. have opened up the "last mile" of cultural benefits for the people; Folk culture festival, drama going to the countryside, popular science lecture hall and other unique cultural activities have given people a cultural feast … … The deepening of the reform of cultural system and mechanism will further integrate the allocation of cultural resources, improve the quality and efficiency of cultural products, be conducive to the healthy development of the cultural market, and constantly promote the all-round prosperity of cultural undertakings and cultural industries. The continuous improvement of the public cultural service system has also greatly improved the quality and quantity of cultural products. According to statistics, there are over 3,300 public libraries, over 10,000 cultural centers and museums, and over 33,500 new public cultural spaces. All public libraries, cultural centers, cultural stations, art galleries and more than 90% museums have been opened free of charge, which has truly realized the concept of "barrier-free, zero threshold" public cultural service and greatly improved the level of public cultural service.

　　The power of scientific and technological innovation also provides kinetic energy for deepening the reform of cultural system and mechanism. With the rapid development of advanced information technology and the popularity of the Internet, the digital cultural industry is rising at an unprecedented speed, and technologies such as 5G and artificial intelligence are infiltrating into every corner of the cultural industry at an unprecedented speed, becoming the key force to promote the high-quality development of the cultural industry. For example, in Jiuzhouchi Scenic Area of Luoyang City in the Sui and Tang Dynasties in Luoyang, Henan Province, visitors can walk into the immersive virtual reality experience area of the TV series "The Wind Rises in Luoyang" in Hanfu and experience the cultural journey of "crossing time and space"; The National Library successfully realized the digital presentation of the ancient book Yongle Dadian by using interactive technologies such as three-dimensional virtual reality and light and shadow restoration. The successful application for the Beijing Central Axis has set a global precedent for digital technology to participate in the application for the World Heritage.

　　Optimizing personnel training is the propeller to deepen the reform of cultural system and mechanism. In the process of deepening the reform of cultural system and mechanism, it is necessary to put talent training and introduction in a prominent position and establish and improve a multi-level and multi-channel cultural talent training system. For example, Zhejiang Province launched the Zhejiang Rural Cultural Industry Operation Talents Training Program, aiming at cultivating a group of compound cultural talents who know both art and management, creativity and technology, and providing talent support for the sustained and healthy development of the cultural industry. Looking at the whole country, more than 200 colleges and universities have set up undergraduate majors related to cultural industries, which cover many directions such as cultural management, cultural industry management, cultural market operation and management, and have delivered a large number of professionals for cultural industries.

　　Deepening the reform of cultural system and mechanism is a systematic project, which needs to start from many aspects and form a joint force. Only in this way can we continuously promote the prosperity and development of China’s cultural undertakings and cultural industries, provide strong cultural soft power support for building a socialist modern country in an all-round way, and then lay a solid cultural foundation for realizing the Chinese dream of the great rejuvenation of the Chinese nation.