Iteration of Wuyue Plaza opens a new era of commercial real estate.

In December, with the opening of Nanjing Gulou Wuyue Plaza, Chengdu Wuhou Wuyue Plaza and Jinjiang Wuyue Plaza, the new city holding commercial real estate brand-Wuyue Plaza has completed the set goal of opening 12 buildings in 2017, and has opened 23 Wuyue Plaza in China so far. In addition, in December alone, there were five Wuyue plazas in Changchun, Guilin, Changzhou, Kunming and Xinluozi in Huaibei, bringing the total number of Wuyue plazas opened and under construction to 59.

Wherever Wuyue Square went, it quickly became a new coordinate of local humanities and commerce. Chengdu, Nanjing, Changchun, Kunming, Xi ‘an, Changzhou … First-and second-tier cities in China have even introduced two, three or even more Wuyue Square. While the territory of Wuyue Plaza has been expanding all over the country, especially marked by the opening of Wuyue Plaza in Zhenjiang in November this year, the new city business has officially entered the era of business 4.0, which also means opening a new field of commercial real estate.

Looking back at the initial heart, constantly iteratively upgrading.

Whether for the industry or for the new city itself, the emergence of the fourth-generation business development model, Business 4.0, which breaks through the traditional business model, is a huge industry innovation and product promotion.

Looking back at the iterative road of new town business is a history of commercial real estate growth with the times. In 2008, the initial trial of Commercial 1.0 was started. As a full-sales project, represented by Xincheng Shangjie in Wujin, it only needed to build and sell the house, and the subsequent operation and management were all handed over to the merchants, which was also a relatively common commercial real estate development model at that time. After that, Xincheng began to put forward the business 2.0 model-minimall, with the goal of being a typical department store, such as Wanbo Department Store; Around 2012, Xincheng began to test the commercial 3.0 model-urban complex (residential +MALL). Residential development and commercial facilities were carried out simultaneously, and the commercial part was owned and operated by the company, attracting investment and operating in a unified way, such as Wuyue Plaza in Wujin, Changzhou. In 2016, the new city entered a period of pioneering and innovation, not only exploring the business management mode with the characteristics of the new city, but also building its own unique core competitiveness. The R&D team of Xincheng Business clearly put forward a complete concept of Business 4.0 development. The project takes commercial shopping as the main content, and at the same time meets the needs of consumers for space scenes, social interaction and emotional experience. It organically combines the multifunctional urban living space such as office, residence, catering and entertainment, and gradually develops into a development and business model with the personality of Xincheng.

It is understood that Commercial 4.0 products are mainly piloted by Wuyue Plaza in Ningbo, and it will be built into a diversified commercial complex with multiple formats. Among them, the most distinctive thing is that the design of each Wuyue Square is integrated with the local natural culture, historical traditions and other characteristic elements, forming a style of "thousands of cities with thousands of faces and different cities", and striving to create a Wuyue Square with feelings, no duplication and scale.

"Five Yue" features, and "themes" abound.

White walls and tiles, stone bridges and flowing water, tin operas and beach springs with soft voices coming from winding streets and lanes … It seems to linger in a small town in the south of the Yangtze River. It is hard for you to imagine that such a scene will appear in a commercial square; In Changchun, the interweaving of tradition and modernity is more intense. changchun film studio’s old film, FAW’s Jiefang brand car model, and black and white old photos of Changchun City … In this theme block, which is the time engine, people stop to linger and take photos to share. The creation of theme blocks is a wonderful presentation of quality improvement and innovation iteration of Xincheng Business and Wuyue Plaza.

Moving different scenes and regional features into Wuyue Plaza in Quzhou, Sky Farm in Wuyue Plaza in Tongxiang, Yuanbao Street in Wuyue Plaza in Wuhou, Chengdu based on the story of Kung Fu Panda, and the theme block of the Republic of China in Wuyue Plaza in Nanjing, etc., is also a major innovation in new town business.

And this is only part of Business 4.0. In the concept of new town business, "five delights" are all-space, humanity, wisdom, yue life and ecology. These ideas are reflected in the Wuyue Square built in the new city to varying degrees. In design, from underground space to ground square, from indoor atrium to roof garden, the traditional design is optimized in all directions, and through space integration, all spaces form a multi-functional and efficient three-dimensional comprehensive space layout, which brings consumers a rich shopping experience; In appearance and scene, the theme block, which combines local cultural connotation and consumption habits, pays more attention to local regional cultural characteristics and perfectly combines cultural scenes with consumption, is a good case; The new cloud system exclusively developed by Xincheng is widely used in smart parking, which perfectly combines business and technology. The application of VR technology will enhance the sense of technology and experience of the whole shopping center …

It is understood that Wuyue Plaza, which opened in 2018, will fully realize the business 4.0 standard, and then the new city business will fully enter a new era. With the deepening of consumption upgrading, Xincheng Commercial continues to describe users through big data, such as what kind of space will be preferred, what kind of design will attract the most photos to share, what kind of theme block will be the most popular, etc. While welcoming Commercial 4.0 in an all-round way, Xincheng Commercial will still keep on innovating and exploring, and will iteratively develop Commercial 5.0 mode in the future.

The person in charge of Xincheng business said that innovation and breakthrough are the direction of future business development. We will organize and integrate all innovations and advantages to the maximum extent, and on this basis, we will develop and upgrade our own characteristics to further create a more competitive business model for long-term development. In this regard, the market will wait and see.

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