Fu Ruoqing： Focus on the whole industry chain reserve and build a healthy film ecology together

Special feature of 1905 film network In 2023, the box office exceeded 14 billion, and (4.5 billion) and (3.957 billion) were temporarily listed in the top two of the annual box office. And many other works that have attracted much attention have been finalized.

There are various types of films, breakthroughs in technological innovation, sublimation of artistic value, and dynamic upgrading of industrial development. When the spring blossoms in 2023, China films also ushered in a new spring.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel launched the "Blue Feather Meeting Room" at 22:00 every night, which was specially planned — —"Dialogue in Spring", the host Lan Yu talked with the heads of China film leading enterprises, and wrote a new look of China film from different angles.

A new starting point of light and shadow, a new journey of endeavor. This program,Lan Yu talks with Committee member Chinese People’s Political Consultative Conference, Party Secretary, Chairman of China Film Group, Chairman and General Manager of China Film Co., Ltd., focusing on the reserve, renewal and upgrading of China Film’s entire industrial chain, and working together to build a healthy film industry ecology in China.

PART.　01

As the backbone of China films, China Film is at the forefront of the development of the times and grasps the pulse of China films. Fu Ruoqing, the head of China Film, shoulders the mission and responsibility of Commissioner Chinese People’s Political Consultative Conference, and has been immersed in the film industry for many years. He is committed to making suggestions on the national stage as a representative of filmmakers with rich experience and unique perspectives, showing the filmmakers’ love for China culture and their confidence and courage in jointly enhancing the soft power of China culture.

In Fu Ruoqing’s office, there are two eye-catching Chinese film Golden Rooster trophies, one belonging to and the other belonging to, which represent the honor that China Film has won in the new era.

In the new year, China Film will continue to exert its strength and strive to launch more excellent works that are applauded and popular.

Since the previous year, China Film has gradually formed an original film reserve of about 50 films each year.Up to this year, the launch of the New Year is coming soon. Including comedies and suspense films, the list of films to be shown is rich and varied.

China Film has been playing an exemplary role in China’s film industry by launching key theme works at major national time nodes. Not only that, as the industry leader, it is more active in uniting all forces in the film industry, seeking win-win cooperation and jointly promoting the continuous progress of China films.

"Our cooperation is very close and pleasant, whether it is the leading enterprises or small and medium-sized enterprises. Only when everyone grows up together, prospers the market and diversifies the film can the audience have reason to return to the cinema. " Fu ruoqing said.

In the Spring Festival of 2023, the box office was full of red, which boosted the confidence of the entire film industry.

China Film has produced many blockbusters such as Wandering Earth 2 in this Spring Festival. The box office of the Spring Festival finally reached 6.7 billion, and the total box office in January broke through the 10 billion mark. "This is rare in the past years." Fu Ruoqing said frankly that after the 20th National Congress of the Communist Party of China, the film market in China recovered and ushered in a good start. As a filmmaker, he is particularly happy.

PART.　02

In recent years, China Film has seized the time to strengthen its creative and productive forces."Creative reserve, content reserve, technical support for production process, update, iteration and projection update iteration have accumulated strength for two or three years."

Take CINITY technology as an example. Compared with using other cameras to complete the corresponding shooting according to CINITY coefficient, China Film will now directly use CINITY camera to complete CINITY’s requirements on light, pixels and color. "From the end to the front, we basically opened up the industrial chain." Fu Ruoqing said.

In terms of creation, China Film has spent four years preparing to create a landmark masterpiece "Wandering Earth 2" in China’s film history.

In Fu Ruoqing’s view, hard science fiction movies are one of the most difficult to make. Because science fiction movies need a huge volume to build the future world. It needs not only the story context of suspense films, but also the structure of emotional or comedy films, and it also needs to satisfy a lot of fantastic imagination and longing.

Unlike other sci-fi films, hard sci-fi imagination can’t be swayed by the horse. For example, it is hard for the audience to believe that cars will become spherical in the future, and such film creation must be based on scientific basis.

Therefore, China Film especially emphasized the credibility of the sci-fi plot in Wandering Earth 2, and invited many scientists to escort it, providing professional scientific theoretical opinions and data calculation support for props or plots such as space elevators and moon explosions.

Hard science fiction shooting is a tedious process. After exploring Wandering Earth 1 and Wandering Earth 2, China Film gradually found its own methodology.Fu Ruoqing felt that China’s hard power has steadily improved, and the industrialization of China’s films has created high-quality conditions for hard-core sci-fi film shooting.He hopes that through the exploration and practice of Wandering Earth 2, the types of films in China will be enriched, and in the process of enrichment, the production and distribution level of films in China will be continuously improved.

As of press time, the cumulative box office of Wandering Earth 2 exceeded 3.9 billion. The film is being shown overseas in batches. In addition to painting in North America, Australia, New Zealand, Britain and other eight regions, we will meet with audiences from Hong Kong, Macao and Taiwan, Southeast Asia, Russia, the Middle East, Africa, Japan and South Korea.

Fu Ruoqing believes that the performance of Wandering Earth 2 proves that China films can have a certain international voice in science fiction films.

PART.　03

As the "vanguard" of China films,China Film Co., Ltd. took the lead in launching Wave Film Week with more than a dozen film companies including Ali, Wanda and Emperor.

Unlike other film festivals, venture capitalists pay more attention to the credibility of the film. In Wave Film Week, film companies will immediately claim, shoot, plan and then invest in the market for works that feel good. "whether it is art or business, it must be in line with the market. We will also tap talents and increase film reserves in this way, so that long-term investment can reach a higher and higher market state, and film creation will return to the proper value range. "

After the Golden Rooster Awards ceremony last year, the film channel organized the award-winning filmmakers to get together and had a round-table dialogue interview. Every filmmaker present at that time wrote down his expectations for China’s films."Healthy film ecology in China" was Fu Ruoqing’s hope at that time.

After a year, I mentioned it again, and the "head" of China Film further explained his beautiful vision to us.

"The film itself is a big ecology. After the 20 th National Congress of the Communist Party of China, the creative direction of China culture and China films has become clearer, and the ecological health of creative ports should be continuously promoted. " For example, Fu Ruoqing said that true stories, original literature, original music, songs and dances are all creative sources, and extracting themes from them or integrating them into film expression is conducive to forming a virtuous circle.

In addition, as a person with public influence, he should base his character, manners, behavior and even the seriousness of film creation on a good attitude, thus forming a better ecology.

"Everything in every link should not grow up in impetuousness, so that the whole industry will be balanced and the whole ecology will be completely healthy."

To tell the story of China well and promote China’s films to "go global", Fu Ruoqing concluded that the brilliant achievements of China’s films cannot be separated from the strong support of China’s economy, China’s industry and China’s hard-core technology.

The envisaged film spring in China is a picture of unity, tension, seriousness and liveliness. What he particularly hopes is that the film ecology in China can be organically combined and complement each other, and constantly push China films forward.