Lu Han earns 5 million yuan a month by relying on shanzhai! Why does this post-00 online celebrity make so much money？

Editor’s note:

What kind of experience can you achieve a monthly income of 5 million by relying on a celebrity in a cottage?

Recently, Lu Han’s famous online celebrity "Luha" blew itself up in the live broadcast room for half a year and earned 30 million yuan. As soon as the news came out, it went directly to the hot search.

Can you make money just by imitating celebrities?

I recommend you to read this article to see how the "Luha" in online celebrity became popular.

Author |Gu XiaohuiSource | Internet brand officer

Deer, huh? Fire again?

Two days ago, Luha (Lingdale) went on the hot search again.

It’s not what happened, it’s still the classic topic.# Luha’s half-year income exceeds 30 million #At this time, there are only two voices left in the comment area:

One is that live broadcast with goods is too profitable! I admire it; The other is a monthly income of 5 million? It is recommended to check the tax.

▲Source: Weibo @ Sina Hotspot

Look at what the children have been forced into. When they see such a high income, they are all concerned about the tax issue, for fear that Luha will go astray and never return.

In fact, everyone’s reactions are very real and wonderful.

Because just a few days ago, there was another hot search # Over 90% of the anchor’s monthly income was less than 5,000 yuan #, which is also obvious, that is, to tell you that being an anchor is not as profitable as expected.But it’s magical to watch these two news together.

It’s so magical that I don’t know who is right, or both. After all, the live delivery business also depends on the brain.It is not easy for anyone to stand out from the crowd.

As Luha’s apprentice Lu Wei said, "It is not easy for people who can do a good job in live broadcast, whether by face or brain."

But obviously,Luha is a clever man with both "face" and brain.

Pinxi Xi Men’s Team

Let’s give you a simple dish of deer first. Why did you suddenly become a frequent visitor to hot search?

At the beginning, a cottage men’s team called ESO made a fire on the Internet, and its members included Lu Ha, Wang Erbo, Yi Yang dry cleaning, Huang Zicheng, etc. You will know from the name that this is a cottage men’s team that is rushing to rub EXO.

Commonly known as the evening men’s team.

After the fire of ESO, Luha quickly quit the group.Started his own live broadcast business.

Originally, everyone here was about to forget this matter. After all, there are so many online fun people that no one will miss a Lu Han imitator every day, but just a while ago,Luha blew himself up and put himself on a hot search.

At that time, Luha chatted with everyone in the live broadcast room, and talked about earning 35 million yuan in seven months this year, buying tens of millions of luxury houses, more than 6 million office buildings and more than 2 million luxury cars.

Finally, I opened Alipay to show you that the deposit is only 300,000, and I really have no money.

▲Source: Weibo @ Pear Video

This wave of Versailles speeches,Directly pulled the number of viewers in the live broadcast room to the peak of 4 million.

All I can say is, Luha, you have to be honest enough.

But in fact, in the whole thing, Luha is a very clever character.

I don’t even say whether he planned to increase the traffic by himself. After this incident became a fire, he immediately changed the homepage profile from "See you in the live broadcast room of Lingda Music at 23 o’clock every day" to "currently resting", which has already dumped many anchors who took advantage of the wind.

▲Source: Tik Tok @ Lingdale

On IQ, it’s not in the same class at all.

And the initial formation of ESO was also handled by Luha.

At that time, his idea was very simple. Every Lu Han imitator had a high traffic. So, why not find many star imitators to broadcast live together?

However, after the ESO was established, it was discovered that the effect of live broadcast together was very general, so Luha quit ESO very decisively.Until today, all ESO members are the hottest in Luha.

So you see, God gave him a face that looks like Lu Han. He knows how to take advantage of the situation, how to bear it, and how to be decisive. If he is unsuccessful, why?

Plain people who became popular by shanzhai.

But as the old saying goes, I am afraid that my brother will have a hard time, and I am even more afraid that my brother will drive a Land Rover.

You can do whatever you want before you have a fire, and everyone can enjoy it; But after the fire, what do you think is sour? Why is it not me who earns 5 million a month?

Acid is certainly no problem.

After all, everyone has to go through a process of questioning Luha, understanding Luha, and then wanting to be Luha. But the problem is,Is it reasonable to imitate the story of celebrity live broadcast with goods flying into the sky?

Even today, it is not only imitating celebrities, but also the anchor of the cottage has become the survival of many live broadcast rooms.The way.

A typical example, grumpy brother Tucki.

By listening to the name, you will know that this is a live broadcast room that is crazy about Xiao Yang’s popularity. Even the names are so similar, not to mention how the layout of the live broadcast room is reproduced at pixel level.

Only when you enter the live studio will you find that as long as you change the faces of Tucki and Xiao Yang, you can say that this is Xiao Yang’s live studio without any sense of disobedience.

▲Source: Tik Tok

In addition to dressing up and decorating the live broadcast room, they even found a female anchor with high similarity to correspond to Xiao Yang’s wife.

All I can say is,The wisdom of the masses is indeed infinite.

Of course, there are some other ways in this world.

It’s like porridge cakes.

As early as 2020, porridge cake LUN became popular on the Internet because of his resemblance to Jay Chou, the king of heaven. At that time, he was just an ordinary vendor selling eggs and filling cakes.

After a huge wave of traffic, the fate gear of porridge cake LUN began to turn.

Specifically, the business of filling cake stalls has improved a lot …

At that time, porridge cake Aaron didn’t know who Jay Chou was at all, and said that he didn’t have any big ideas, so he just had to do the cake well.

▲Source: Tik Tok @ Zhou Binglun

Originally, everyone thought he just said that. After all, taking advantage of the heat to open a live broadcast and bring a product, it’s not much more profitable than making pancakes.

But I didn’t expect that it was not until recently that everyone turned red again.Today, the porridge cake LUN has really continued to spread pancakes for another three years.

Conclusion:

In fact, what everyone hates and envies is not who the traffic suddenly falls on.But in this fast era, with the help of traffic, we can quickly make money and realize it.

And this way of realizing quick success and instant benefit does not seem to have brought much positive change to society.

With the new mode of live broadcast with goods, is everyone’s salary high? Are the goods cheap? Who has benefited?

On the contrary, under the normal business model, an industrial chain can support a bunch of people from upstream to downstream. Now the middlemen have been cut off, and most of the profits originally belonging to the intermediate industrial chain have entered the pocket behind the live broadcast room.

There are fewer jobs, the quality of goods may be worse, and only the money bags of anchors are more bulging.

So why do you think that when Luha earns 5 million yuan a month, the first reaction is to suggest tax investigation?

Because when those stars who earn 2.08 million yuan a day and online celebrity come to the studio to harvest ordinary people who earn 3,000 yuan a month,You really know who the deer with a monthly income of 5 million hurts.

* arrangement |RiyaoAudit | Gu Xiaohui

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