Positioning in pure electric medium and large SUV, what is the prospect of Xiaomi YU7？

In 2024, which new energy brand performed most unexpectedly? For many consumers, this answer is not asking the world, nor BYD, but Xiaomi. The first model of Xiaomi Automobile has been on the market for half a year, and the cumulative delivery has exceeded 100,000 vehicles, and it is possible to sprint 130,000 vehicles throughout the year.

However, it is obviously impossible to rely on this car alone. Xiaomi needs to continuously expand its product lineup. Recently, Xiaomi Auto officially released the official map of Xiaomi YU7, and the pictures of the real car have also appeared in the declaration catalogue of the Ministry of Industry and Information Technology. So what about this car?

What kind of car is Xiaomi YU7?

The performance of Xiaomi SU7 is obvious to all, which proves that Xiaomi does have the ability to create an explosive model. Then, as the second model of Xiaomi Automobile, what kind of car is Xiaomi YU7?

As can be seen from the official map, Xiaomi YU7 is an SUV. According to market rumors, the car’s body length is close to 5 meters and the wheelbase is 3 meters. It is a medium and large SUV. The launch of such a model proves that Xiaomi Automobile is still confident in its own strength.

It’s not surprising that Xiaomi chose SUV for the second car. After the success of the first model, it needs to find another model with a relatively large market capacity and can enhance the brand image, and SUV is preferred by both young people and home users. It is logical to launch SUV.

As soon as Xiaomi came up, he directly launched medium and large SUVs for many reasons. First of all, after the success of Xiaomi SU7 in the first battle, the brand image of Xiaomi Automobile has greatly improved, and it is time to hit the higher-end market; Secondly, choosing a medium and large SUV can also avoid entanglement with too many competitors in the compact and medium-sized SUV market, which is more suitable for Xiaomi, a small manufacturer who takes the boutique route.

In terms of appearance, the new car adopts the family style established by Xiaomi SU7, and the closed front face with personalized headlights looks more imposing. It is worth mentioning that, as can be seen from the official website, the shape of this car is still relatively conventional, and there is no slip-back body, but the muscle lines on the side of the car body are still attractive.

Coming to the rear of the car, the new car is slightly different from Xiaomi SU7, but both of them use large-size semi-enclosed light strips, and the recognition is still relatively high. However, compared with cars, the rear of Xiaomi YU7 looks more stable, which proves that Xiaomi also wants to attract more family consumers after gaining a foothold.

In terms of size, according to the application information of the Ministry of Industry and Information Technology, Xiaomi YU7 has a body length of 4999mm, a car width of 1996mm and a wheelbase of 3,000 mm. It adopts a five-seat layout, and will also provide 19-inch, 20-inch and 21-inch wheels.

In terms of power, Xiaomi YU7 is a pure electric vehicle. It is expected to be equipped with a dual-motor system. The maximum power of the front motor is 220kW, and the maximum power of the rear motor is 288kW. At the same time, it will be equipped with a battery pack of Sanyuan Li. However, so far, the specific power information and cruising range of this car have not been announced.

Some conjectures about Xiaomi YU7

So far, apart from the application information of the Ministry of Industry and Information Technology, Xiaomi YU7 doesn’t have much exact information, but this car has the blessing of Xiaomi’s strong marketing ability, so the degree of attention is very high. Let’s guess, what actions may it take?

First, the time to market. Now it is the end of 2024. With the successful experience of Xiaomi SU7, the speed of product launch will be greatly improved. Without any accident, Xiaomi YU7 may be pre-sold at a large auto show in April 2025, and then officially listed around June. Therefore, people who want to buy this car will not wait too long.

Secondly, the selling price. At present, Xiaomi Auto has not given the price range of Xiaomi YU7, but it is a pure electric medium and large SUV. In order to establish a high-end image, the pricing may be much higher than that of Xiaomi SU7 currently on sale. The starting price of Xiaomi SU7 is 215,900 yuan, so the starting price of Xiaomi YU7 may be more than 250,000 yuan.

According to Xiaomi’s long-standing habit, this car will be promoted according to the level of 300,000+in the early publicity stage, and then a relatively close price will be given to attract more consumers.

The rest is the intelligent cockpit and intelligent driving. In terms of intelligent cockpit, Xiaomi is quite competitive. The cockpit of Xiaomi YU7 will be smarter than Xiaomi SU7, and the use experience will be better. In terms of intelligent driving, Xiaomi’s technology accumulation is relatively general, and it is expected that there will be no major breakthrough, but it will also be upgraded on the existing basis, so as to reach the first-class level of the same class and meet the daily needs of users.

Who are the competitors?

According to the previously officially released pictures, the reason for the naming of Xiaomi YU7 is: Y Ultra, which is stronger. However, Model Y is a medium-sized SUV, while Xiaomi YU7 is a medium-sized SUV with a body close to 5 meters, so there is not much intersection between the two cars.

As far as the current situation is concerned, Xiaomi YU7′ s competitors are mainly domestic pure electric new energy vehicles, and the representative ones are HarmonyOS Zhixing’s and, both of them are medium and large SUVs, all of which adopt pure electric power systems, and the price range is close to Xiaomi YU7, so they belong to direct competitors.

After the listing of Xiaomi YU7, it is expected to rewrite the market structure of domestic pure electric medium and large SUVs. From an objective point of view, this market is not easy to do, there are almost no explosive models, and many models even turn to dual-power systems, no longer focusing on pure electricity. For Xiaomi YU7, this is both an opportunity and a challenge. Pure electric system is not very popular in the high-end market, but if Xiaomi YU7 can make a breakthrough, Xiaomi’s automobile business will reach a new level.

Summary:The progress of Xiaomi Automobile has exceeded many people’s expectations, and for this reason, people have more expectations for Xiaomi YU7. Relying on China’s powerful and perfect new energy supply chain, Xiaomi should not disappoint consumers, but it will also face many challenges. So, do you think this car can be successful?