The 2023 Xiaomi Game Year-end Appreciation Meeting and Awards Ceremony was successfully held! Emphasize the common ecology and win the future, and work together with developers to create quality servi
Yesterday, the 2023 Xiaomi Game Year-end Appreciation Meeting and Award Ceremony was officially held in Nanjing. With the theme of "Sharing Ecology and Winning the Future", the conference focused on the long-term value of open and win-win ecology and technology empowerment software and hardware. At this thank-you meeting, Xiaomi emphasized the investment and determination in upgrading its science and technology strategy and high-end exploration.
This year, Xiaomi announced the goal of the new decade: investing in the underlying core technology on a large scale, and striving to become a new generation of hard core technology leaders in the world. Xiaomi Q3 financial report shows that in the third quarter, the global shipment of Xiaomi smartphones ranked in the top three, and it has remained in the top three for 13 consecutive quarters. The number of users of Xiaomi in the global and Chinese mainland markets continued to set a new record, with the monthly active users of MIUI reaching 623 million and 152 million respectively. Xiaomi’s high-end development has made remarkable progress. Recently, the newly released Xiaomi 14 series products sold over one million in the first sales period.
Openness can bring a prosperous ecology,Liu Chan, General Manager of Xiaomi Internet Business DepartmentSaid: Based on the group’s grand strategic direction, Xiaomi Internet will continue to focus on Xiaomi users around the world, provide a consistent user experience for all parties, and continue to create value for partners. Xiaomi Internet will hold a fully open and inclusive business attitude and win together with developers.
Xiaomi has always attached great importance to Internet ecological construction.Liang Qiushi, Deputy General Manager of Xiaomi Internet Business Department and General Manager of Xiaomi Nanjing Regional HeadquartersThe layout of Xiaomi’s application ecological business is elaborated in detail, indicating that it is necessary to serve the developers attentively, build a "sustainable and healthy development" ecological environment, and help the developers enhance their commercial value.
11 years of hard work to bring quality service experience to hundreds of millions of users.
After 11 years of development, Xiaomi Game has become a comprehensive service platform integrating distribution, community, tools and content. With the high-end process of Xiaomi, the scale and quality of game users have also achieved leap-forward growth. According to the data of Xiaomi’s Q3 financial report in 2023, Xiaomi’s game has grown year-on-year for nine consecutive quarters. The person in charge of the operation of Xiaomi game platform said: This aspect benefits from the upgrade of operational services and the continuous improvement of ecological construction and algorithm empowerment, taking into account the user experience and income; On the other hand, it is also the change of operation concept, which breaks the traditional logic of "combined transport".The platform strategy, system capabilities, traffic scenarios, user growth system and product depth are combined with the thinking of product distribution, and all rules are more transparent, which enhances the developer’s sense of participation and better focuses on products and serves players.
Xiaomi made full use of the advantages of the system to build a powerful application distribution matrix. In the application distribution scenario, it not only breaks through the limitation of application store-based distribution, but also realizes global traffic distribution, and can dynamically adjust the distribution inventory according to people, models and nodes. At the same time, we dig deep into the system capabilities, and take the lead in proposing a three-party distribution and efficiency improvement scheme "Direct Investment 2.0" to directly hit the pain points of the industry, and combined with the latest Xiaomi 澎湃 OS to optimize the game experience at the system level.
At the meeting, the person in charge of Xiaomi application developer ecology introduced in detail the upgrade of Xiaomi game distribution and experience in terms of system capabilities, and continuously improved the transformation and experience of the game through four-network acceleration, package compression, side-by-side play, and CPU intelligent scheduling. Through the image rendering engine, the game is adjusted frame by frame, and game audio is developed by ourselves, so as to provide players with more real and wonderful visual and auditory experiences.
In the past year, Xiaomi has continued to promote and explore new scenes of game experience. Based on the cloud technology, the game distribution plan provides user traffic services in TV, mobile phone and AIoT, focusing on the research and development of hardware and cloud computing, laying out relevant patents and technologies, and providing developers with full-link solutions. Cloud games can not only get through the full link scene, but also improve the path transformation such as reservation, detail page, starting, search and so on. Up to now, millet cloud Game Platform has more than 260 top-quality games, and has achieved the launch of the new tour synchronization cloud.
According to the person in charge of Xiaomi’s application ecological innovation business, the SLA of millet cloud’s game platform has reached 99.5%. In terms of delivery, cloud games can not only reduce the loss caused by downloading, but also greatly improve the delivery efficiency. It is expected that the CVR will be increased by 40% and the ROI will be increased by 20%.Cloud games may be a new path for the growth of large-scale game purchases in the future.
Alliance+Advertising Marketing Join Hands with Developers to Seize New Opportunities for Growth
Xiaomi Mobile advertising alliance (hereinafter referred to as "Mimeng") is the second largest distribution media of Xiaomi, with an average daily exposure of over 500 million, covering over 90% of MIUI users, and bringing together various types of developers such as game apps, apps, fast apps and mini-games. At this appreciation meeting, the head of Xiaomi Game Alliance business comprehensively introduced the growth logic under the alliance traffic matrix, and put forward the strategic goal of "building the liquidity of the whole scene, building a healthy traffic ecology, and helping developers achieve business growth".
Under the marketing background of stock competition, in 2023, the advertising flow and paying users of Xiaomi game continued to grow, and the user value hit record highs. According to the person in charge of Xiaomi’s marketing game advertising, the growth of Xiaomi’s game industry is a blessing of platform value on the one hand, and the rich scenes and accurate reach of high-value people bring considerable room for growth. On the other hand, the all-inclusive marketing and operation strategy of "combined transport+advertising" has promoted the growth of overall income.
A number of game awards reveal the new future of game cooperation.
In the past year, many brilliant mobile games have emerged in the game circle. Based on the comprehensive annual performance, this Xiaomi game has been carefully selected from many products, with six game awards, namely, the best game, the most popular game, the most anticipated game, the best casual game, the best secondary game and the best competitive game. Dozens of high-quality works and a number of partner awards have been awarded on the spot. Thanks to many excellent manufacturers and producers for their wonderful experiences.
Xiaomi Game helps developers improve their application experience by improving their ability service, content service and community service. In the future, Xiaomi Games will continue to adhere to the concept of "openness, service and win-win", and cooperate with ecological partners to jointly promote the prosperity and development of mobile phone software ecology.
(Source: News Express)