At night, a group drives a new upsurge of urban consumption.
Poster production: Fang Jinyang
Xinhua News Agency, Tianjin, June 9 (Reporter Guo Fangda, Song Rui) Put up shelves, hang up the slogan of "Micro Store", and decorate small colored lights around to create an atmosphere … … As night falls, the RV camping park in Qihe Village, Zhongtian, Tianjin is gradually becoming lively.
"Every weekend night, there are more than 70 stalls in the park, and the goods are dazzling." Bin Chen, head of the camping park, said. This kind of market has low operating costs and flexible venues, and has become an exchange platform for many young people to display personalized creative products, hand-made and fashionable products.
Xu Yan, a 30-year-old "office worker", used her spare time to "micro-start a business" to run a small handmade jewelry business in a night market. Xu Yan told reporters that many friends around her couldn’t hold back and became "small bosses" in the night market.
In Impression City, Jinjie Business Circle, Heping District, Tianjin, this is the "airplane" theme bar on the roof. Xinhua News Agency reporter Li Ran photo
The 14th Five-Year Plan for Cultural Development proposes to "promote cultural consumption in an all-round way, speed up the development of new cultural consumption patterns and develop night economy".
From traditional barbecue snacks to novel urban camping experience, the flow of people along the Tianta Lake, one of Tianjin’s landmark buildings, is increasing.
"New sports such as Frisbee and All-Armored Fighting are the key projects for our investment negotiation." Ma Teng, head of Tianta Lake camping night market project, said that consumers are not only satisfied with filling their stomachs, but also rich consumption scenes can attract more people.
A number of new formats, such as interactive drama catering and cultural teahouse, are one of the early adopters for young consumers. "Many young people regard their hobbies as ‘ Micro-entrepreneurship ’ The means not only enriches the service form, but also stimulates actual consumption. " Ma Teng said.
Before the meal, I extracted my identity from the blind box, interacted with the actors during the meal to become a "person in the play", and tasted the market culture of Tianjin from the play and the plate. The "a good play" of Tianjin Impression City Old Wharf Restaurant recently attracted many guests.
"Integration is the key." Jing Wong, project manager of Tianjin North Performing Arts Group’s Business (Cultural Travel) Development Center, said, "We tell about Tianjin’s food culture in the form of drama, and many viewers are very much looking forward to what kind of food they will eat in the drama. At the same time, through the live with the actors ‘ Dragging ’ Diners can enjoy a feast of sight, hearing and taste. "
The audience enjoyed the interactive drama "Old Wharf Inside and Outside the Play". (Xinhua News Agency)
One is consumption, and the other is employment. The relationship between night economic vitality and employment can be seen from the data.
Cloud Account (Tianjin) Sharing Economic Information Consulting Co., Ltd. provides flexible employment services such as industrial and commercial tax agency, income verification and settlement, commercial insurance protection, etc. for more than 84 million workers with new employment forms, and a considerable part of the settlement takes place at night.
"In May of this year, the number of settlement people in cloud accounts at night (from 20: 00 to 24: 00) accounted for 27% of the whole day, of which 24: 00 settlement people accounted for 6%, which was one of the peaks of the whole day." Yang Hui, chairman of the enterprise, believes that the continuous enrichment of new employment forms is just an echo of the emerging consumer demand.
The "pulse" of night consumption is inseparable from urban characteristics. For example, Datang City, Xi ‘an, relies on cultural tourism resources to build a business matrix along the street, and many catering and cultural and creative brands have settled in, which has formed a sustainable "culture+"block. Nanjing’s Qinhuai River, Confucius Temple, Ming City Wall, Jiangnan Gongyuan and other cultural resorts complement each other, forming a unique landscape with a thousand-year-old charm and modern commerce.
"The development of night economy needs a breakthrough ‘ One side of a thousand cities ’ Deeply cultivate new models, new scenarios and new formats. " Gao Nan, a professor at Tianjin University of Finance and Economics, believes that with the injection of diversified forces, the night consumption market in various places will become more prosperous, and more cities will find the development code of organic integration of night economy and urban culture.