"What kind of car is this?"

A few friends asked after seeing the video posted in the circle of friends, and I immediately replied that Chery iCAR 03 would be listed soon.

This shows that iCAR 03 has achieved initial success and attracted everyone’s attention-it is hard not to be attracted when you see a small square box that looks like a guard.

Just in October this year, Yin Tongyue, Chairman of Chery, issued a signal, "We won’t be so polite in the ranking of new energy industry as this year! We will definitely enter the national head position. " .

Chery’s wholesale volume in November reached 210,000 vehicles, which is already the head of the head, but its new energy products are still short-board-14,000 vehicles in November, with a penetration rate of only 7%, while the penetration rate of the whole China brand new energy vehicles has reached 60%.

As the first new energy vehicle (Zhijie S7 cooperated with Huawei) after the chairman’s outburst, iCAR 03 has high hopes. The new car will be officially opened for pre-sale on December 18th, and the pre-sale price has already been announced at Guangzhou Auto Show, among which the price range of two-wheel drive version is 140,000-160,000 yuan, and that of four-wheel drive version is 160,000-190,000 yuan.

Design: the electric guard has a high value.

Chery, the brand of iCAR, was registered as early as 2003, and it was officially launched 20 years later. As the first model of iCAR, 03 contains the meaning of "three things are born" and cannot be lost.

Now the auto market is extremely involuted, and the hard-core off-road vehicle with square box shape seems to have become a big blue ocean market at present, and the typical one is Land Rover Defender.

The price of more than 1 million guards is still in short supply, which has driven Chery Jaguar Land Rover to increase its sales in China by 25% in the first 10 months of this year. Jaguar Land Rover executives claimed that friends can learn from the outside of guards, but they can’t learn from the core.

It is undeniable that the guardian is indeed online. This is also the era of looking at the face value. A car with a high face value may not sell well, but a car with a low face value will not sell well.

As a latecomer, China brand really has no chance if it starts with oil cars, but the era of electrification has changed the rules of the game.

The price of Chery iCAR 03 is about 1/10 of that of Guardians, and Guardians are embarrassed to speak. Moreover, iCAR 03 is pure electric, and its size is very different, and the details are also different.

ICAR 03 positioning is the first fun car for young people and the second car for families, which has no less temperament.

Judging from the scene, the overall shape of iCAR 03 is square and tough, and the body is outlined with a large number of straight lines, which is very consistent with the traditional impression of off-road vehicles.

The inverted "L"-shaped headlight group also brings high recognition to the new car, which is obviously different from the guardian, while the daytime running lights on both sides echo the iCAR brand LOGO.

The external "small schoolbag" design and vertical taillights at the tail are also common design languages for off-road vehicles. It should be noted that this small schoolbag (which can only carry 10 kilograms) is not a spare tire, but is designed for aesthetics and adding off-road atmosphere.

In terms of body size, the length, width and height of the new car are 4406/1910/1715mm respectively, but the wheelbase can reach 2715mm, making it a small SUV.

The short front and rear suspension and the traditional four-door design can improve the passability of the vehicle and ensure the seating space in the vehicle. When coming into the car, the interior of the new car also adopts a tough square design language. The overall layout of the cockpit is symmetrical, and the suspended central control panel and the through design below expand the internal storage space and spatial freedom.

When we entered the car, the color first surprised us. Changing the layout of the black system in the past, it adopts the double elements of green and cement ash, and is decorated with bronze color, which brings a full sense of advanced. The display area adopts full LCD instrument and suspended central control screen, which matches the latest car system, and the whole intelligence is extended again.

Look at the seat again. Due to the square body of this car, the whole sitting posture is slightly upright, and the angle cannot be adjusted. If it is long, the comfort will be reduced. Fortunately, the official has added more materials to this car seat, which is the ceiling in the same level in the whole softness!

In terms of power, the new car will provide two rear-mounted single-motor and double-motor drive systems, with the maximum power of 135KW and 205KW respectively, and the pure electric cruising range of 401 km and 501 km, and it is equipped with L2-class auxiliary driving function.

Cross-country ability: guardian 7 successful bottom?

With its compact body and pure electric structure, our four-wheel drive version iCAR 03 is still quite easy to drive, which is more than enough to shuttle through Wuhu’s urban roads, online celebrity beaches and even professional off-road venues.

From the beginning of its design, iCAR 03 is mainly used to travel in cities, but also to take into account other certain off-road capabilities, because its slogan is "play differently."

This car has a built-in all-aluminum girder and a four-wheel drive mode, but it is impossible to think about using a small pure electric SUV for heavy off-road. It is still no problem to do ordinary off-road.

The car adopts an all-aluminum body and embedded high-strength all-aluminum girders. The torsional stiffness of the car body is 30% higher than that of the traditional steel body, which effectively improves the endurance and handling performance. In terms of chassis, iCAR 03 adopts the front McPherson with hydraulic isolation bushing and rear H-arm multi-link independent suspension, which is the same as Land Rover, and can reduce road vibration by more than 30% in bumpy road conditions.

ICAR 03 has a approach angle of 26 and a departure angle of 29, with a minimum ground clearance of 170 mm and a maximum wading depth of 600mm, while Land Rover has a maximum wading depth of 900 mm. With the support of iWD intelligent electronic control four-wheel drive, iCAR 03 can easily cope with various road conditions such as snow, mud and sand.

In addition to scattering in the sand, we drove a Chery iCAR 03: we crossed the bumpy mud, set foot in a 60cm sink, and climbed a 45-degree hump. We really played something different.

There will be an extended version next year, and the price may be less than 100,000 yuan.

ICAR 03 is a pure electric version, but as the first car for young people, the price of about 150 thousand yuan is still a little expensive. After all, young people are under a lot of pressure now, and there are a lot of car loans and mortgages. , of course, except for the family’s strong assistance; In addition, there are too many models to choose from for 150,000 yuan.

Now there is a better solution-extended range version, which can solve the mileage anxiety problem of young people and reduce the cost.

According to iCAR insiders, 03 reserved an extended range version at the beginning of design, and it is expected that the extended range version will be launched in June next year, and the price may be less than 100,000 yuan.

This is a good thing for iCAR 03. After all, Chery has high expectations for it-it hopes to sell more than 10,000 yuan a month. If it only relies on the pure electric version, I think it is unlikely, because in the pure electric and extended range versions, the extended range version is generally more popular, and the higher the end, the more popular it is.

This has answered the concern of the extended-range version of "low". Driven by the main car companies such as Ideal, Challenge, Geely and Changan, the extended-range version is entering thousands of households.

?

Changan Auchan, a sub-brand of Changan, made its debut at Chengdu Auto Show. According to official website, it will be released in the fourth quarter of 2020. So what’s surprising about the sports SUV released by this new brand that has transformed into a passenger car?

In recent years, it can be called the carnival of independent brands. Many independent brands show the style of big manufacturers, and the design style and product quality are rising steadily. The coverage of their product lines also occupies a full market share, especially for the young consumers. There are a constant stream of fashionable, young and distinctive models. Changan Auchan is also unwilling to lag behind. The Changan Auchan X5, which is positioned as a sports SUV, faces the vast number of young people and has a clear division of consumer groups.

Auchan X5 has a flamboyant design personality and a self-expression attitude. I believe that after seeing this car, I will have this view. Living is designed for young people. The front face is designed with the light waterfall flying front grille, and the light and shadow crisscross the waterfall trims neatly, with a highly recognizable brand LOGO, which has a strong visual impact. The blackened surrounding of hexagonal front face and fog light area follows the trend of big mouth design, which is bold and will not appear abrupt.

The side of Auchan X5 is outlined by the waistline of the body of the chasing sword ridge, with smooth and sharp lines running through the body, and with a large area of blackening treatment, the whole car has a very fighting atmosphere. The angular body and perfect posture show the restless and adventurous spirit of young people. Auchan X5 has a body size of 4490*1860*1580mm and a wheelbase of 2710mm, which is at a normal level in the same class, and the wheelbase is the same as that of the popular PLUS. Perhaps the rear space will be relatively cramped under the sliding back design. The new car will be equipped with face recognition brush car, 360 HD image, remote control of mobile phone and intelligent voice interactive cockpit function.

In terms of powertrain, Changan Auchan shares the resources of Changan Group, and naturally chooses to carry the Blue Whale 1.5T engine with mature technology and self-developed by Changan. The gearbox also uses the Blue Whale 7-speed wet dual-clutch gearbox. Referring to the 1.5T engine used by PLUS and considering the positioning of Changan Auchan X5 sports SUV, the estimated power and adjustment will be improved on the original basis.

As a brand-new strategic model of Changan Auchan, the Auchan X5 has conquered a large number of riders with its free and easy appearance at the beginning of its appearance, and it is even called its most beautiful model. It is really rare to see a model that only relies on its face value. Under the trend of rejuvenation, many car companies have demonstrated sports SUVs, but the market feedback is flat. The appearance of Changan Auchan X5 has brought enough surprises to the market. Will there be good market sales after the models are listed? Let’s wait and see!

Welcome to leave a comment. If you want to see more Che Xun, please pay attention to the cool private car!

　　[car home Industry] A few years ago, intelligent networked cars only existed in the whimsy of car enthusiasts and technology enthusiasts. Nowadays, with the gradual maturity of intelligent navigation, gesture recognition, remote control, cloud service, AI and other technologies, a large number of cars with car networking functions and services have gradually entered the homes of ordinary people, bringing new and colorful driving experiences to consumers. Today, let’s talk about the development status of car networking products in China automobile market, what value the car networking can bring to users, and what are the users’ feedback and expectations for the car networking function?

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30-second speed reading:

1. The vehicle networking model is rapidly popularized and has great potential in the future;
2. Users use the car networking function in the hope of being more convenient, meeting emergency safety, pursuing entertainment and trends;
3. Users are more accustomed to the original factory’s own system; Low acceptance of paid services, one-time consumption or more acceptance;
4. Map navigation, online music and mobile phone mapping are the most commonly used functions of users at present;
5. "Screen" is the most recognized by users of car networking, and it is also what users most expect to improve.

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　　In recent years, both the steady progress of "Made in China 2025" at the national strategic level and the strong support for the development of "new infrastructure" such as 5G technology, Internet of Things and artificial intelligence technology at the tactical level have created a comfortable macro environment for the rapid development of intelligent networked vehicles. In this context, car companies and major technology suppliers continue to pay close attention to the field of intelligent networked vehicles, and their investment in research and development is also increasing. Automotive products with networked in-vehicle information systems have gradually entered the user’s field of vision, and the functions and services based on vehicle networking technology have been continuously enriched and their capabilities have been continuously enhanced.

Viewpoint 1. The rapid popularization of car networking models has great potential in the future.

　　According to the data of the models on sale over the years, the products with the function of car networking are rapidly popularized, and the penetration rate of the models on sale has increased from 2.6% of the total market share in 2015 to 43.1% in 2019, almost achieving a rapid growth of one year; At the same time, the penetration rate of newly listed models increased faster.

　　The same conclusion can be drawn according to the data of car home’s transaction leads. The number of leads on car home platform (the number of potential customers placing orders) is strongly related to the trend of market sales, and the turnover of new cars reached by leads from car home accounts for nearly half of the total market sales. Therefore, the penetration rate of potential customers placing orders in the Internet of Vehicles (the number of new car leads for passenger cars in the Internet of Vehicles/the number of new car leads for passenger cars) can approximately describe the market penetration rate of new cars in the Internet of Vehicles. In recent years, the number of clues of car networking models has also increased year by year. In 2019, the penetration rate of clues of car networking models reached 36.4%. With the accelerated launch of new vehicles in the Internet of Vehicles and the increased recognition of potential consumers for the Internet of Vehicles, the market penetration rate of new vehicles in the Internet of Vehicles will further increase, and it is expected to exceed 50% of the market share in 2020.

　　With the gradual increase of the number of users who buy car-connected vehicles, users have a clearer purpose of buying car-connected vehicles, and their understanding and demand expectations for car-connected functions are also constantly improving.

Viewpoint 2: Users use the car networking function for convenience, emergency safety, entertainment and trend pursuit.

　　In the investigation of the purpose of using the Internet of Vehicles, 67.2% car owners use the Internet of Vehicles service to be more efficient and convenient; 56.2% of users give priority to emergency safety; The proportion of users who mainly entertain and follow the trend is 27.9% and 22.0% respectively. In the user’s demand for car use, efficient experience and convenience and safety are always the most important demands of users.

Viewpoint 3: users are more accustomed to the original factory’s own system; The acceptance of paid services is low, and one-time consumption is more acceptable.

　　The survey results of purchasing habits of car networking show that at present, 78.2% of car networking users in China use the front-loading system. Only 15.8% users are used to paying for the service (continue to buy traffic after the traffic given by the manufacturer is used up), and most users do not accept this model; Considering the high willingness of users to potentially purchase the car networking system (87.5%), perhaps the traditional one-time consumption mode is more acceptable to users.

Viewpoint 4: Map navigation, online music and mobile phone mapping are the most commonly used functions of users at present.

　　At present, in the car networking system, the main functions include map navigation, online music, mapping function, voice control, remote vehicle control, car WIFI and HUD head-up display. In the survey of common functions of car networking, map navigation, online music and mapping functions are the most commonly used functions by users at present, and the proportion of users is 28.1%, 18.2% and 16.5% respectively, which is significantly higher than other functions of car networking. These three functions are relatively mature functional applications with high demand from current users.

Viewpoint 5. "Screen" is the most recognized by users of the Internet of Vehicles, and it is also what users most expect to improve.

　　The owner evaluation data is the data that users actively express their concerns and opinions about a certain function without prompting. Because the owner actively mentioned it, the results of the owner evaluation data can not only reflect the user’s attention, but also reflect the user’s cognitive level from the side. According to the evaluation data of car owners in car home, among the user comments related to the Internet of Vehicles, the display screen and dashboard of the center console are the functions with the largest volume of users, and the values are far ahead; The ranking of car networking, HUD head-up display and remote control function is close behind. It can be seen that at this stage, the "screen" is still a function that users pay more attention to and recognize in the car networking function, and the recognition of other car networking functions in the user community needs to be improved.

　　In the ranking of user satisfaction index of car networking function (also the result of users’ active evaluation without mentioning), the overall satisfaction of voice control and GPS navigation system is ahead and recognized by most users; The rationality of navigation system route planning is the place where users vomit the most, and the whole dashboard and the whole screen of the center console are also the places where users are dissatisfied.

　　We cross-analyze the user voice volume and function satisfaction index of the car networking function, and we know that the overall screen of the center console and the overall dashboard have high user voice volume and low satisfaction score, which are the first projects to be improved. Although the rationality of navigation system route planning has the lowest satisfaction index, the user’s voice volume is weak, which shows that it is not a common phenomenon or the content that most users care about. For example, voice control, car networking, HUD head-up display and remote control functions have high user satisfaction, but the sound volume is not too high. It can be seen that although the functions are good, they have not been concerned and recognized by most users. Therefore, in the deepening of users’ understanding and cognition of these car networking functions, car companies can carry out more related experience activities to create opportunities for users.

　　In the details of the central control screen, 72.9% of users are most concerned about the image quality of the central control screen, and secondly, 20.0% of users are concerned about the size of the central control screen. 52.2% users think that 10-12 inches is the most reasonable size of the central control panel at this stage.

　　In the investigation of the existing problems of central control panel, slow response (56.5%) and system jam (50.9%) are the most prominent problems of user feedback, and it is expected that car companies can give priority to improving these aspects.

　　In addition to the above-mentioned car networking functions, users most expect real-time car condition monitoring (45.9%) and real-time road navigation service (35.0%).

Summary:

　　At present, although most users’ cognition of the functions of car networking is still in the primary stage of "navigation", "big screen" and "mobile phone mapping", users have a high degree of interest and willingness to buy the functions of car networking, which provides a solid market foundation for its development. While realizing new technologies and functions, automobile enterprises also need to pay special attention to their promotion and create opportunities and spaces for consumers to experience and interact. It is believed that with the improvement of user awareness and the continuous improvement of related technologies, consumers will actually experience the convenient service, fun experience and safe enjoyment brought by everything in the car in the near future. (Text/car home Liu Xiangyu)