Summer file attracted more than 12.4 billion yuan, 19 movies exceeded 100 million, and the Big Three broke records frequently.

??1905 movie network news In the summer of 2015, the box office in the mainland exceeded 12.4 billion, 3.2 billion more than the 9.2 billion in the same period last year, achieving a growth state for three consecutive years, but this year’s growth rate is less than 35%, far lower than the growth rate of 53.3% last year. This summer, three domestic films were very eye-catching, that is,, and, the combined box office of the three films during the summer file was close to 4.5 billion, driving the box office in July to reach 5.49 billion, setting a record high.

The record of 92 days, 12.4 billion yuan, one month, one week and one day in the summer file has been broken.

From 2011 to 2014, the box office of the summer movie market in mainland China was 4.1 billion, 4.2 billion, 6 billion and 9.2 billion respectively. Except for 2012, there was almost no growth, and it increased steadily every year thereafter. This year, from June 1 to August 31, the market took in 12.4 billion box office in 92 days, with an average of at least 130 million every day. Unfortunately, this year’s summer box office distribution is extremely uneven. The box office blew out in July, and the performance in June and August was not good enough. Therefore, the overall box office growth rate was only 34.78%, far lower than last year’s 53.3%, and even worse than 2013′ s 42.85%.

In June and August, the mainland box office was 3.35 billion and 3.58 billion respectively, while in July, it contributed 5.49 billion, accounting for 44% of the whole summer file, setting a new record for the single-month box office in mainland film history. In the third week of July, that is, the 29th week of this year, the box office in a single week reached 1.78 billion, breaking the box office record of 1.5 billion weeks set by the Spring Festival this year. On Saturday, July 18th, that week, the market swept away 435 million yuan in a single day, exceeding the record of 383 million yuan brought by the opening of paintings on April 12th. So far, the monthly, weekly and single-day box office records in the history of mainland film have been broken in this July. Moreover, from July 9, the single-day performance of the market stood at a high point of 100 million yuan, which lasted for 25 days until August 2, and the time was unprecedented.

19 films with box office exceeding 100 million in summer 2015: (Statistics as of August 31st)

19 movies have a box office of over 100 million, and the domestic big three have propped up the summer file.

In this summer’s file, a total of 19 films have grossed more than 100 million yuan, of which only 4 are imported, and 15 are domestically produced. Among the top four films in the summer box office list, except the runner-up was taken away by imported films, the champion and the third and fourth films were all made in China. These three films have always been called the "Big Three of Summer Files", and they almost propped up the whole schedule, namely monster hunt, Pancake Man and Return of the Great Sage on the Journey to the West.

"monster hunt" was not shown first, and almost everyone knew about the remake, so the investment amount was as high as 350 million. After its release on July 16th, it immediately set off a movie-watching craze, with a double harvest of word-of-mouth and box office. The first day was 172 million, the highest was 183 million, the first four days was 670 million, the fastest was 200 million, and the fastest was 300 million … … Monster hunt has set all box office records for Chinese films, and surpassed them in less than 11 days, becoming the highest-grossing Chinese film in mainland film history. Then, without any doubt, it surpassed, and became the runner-up in the box office list of mainland film history. As of the evening of August 31st, monster hunt was released for 47 days, with a cumulative box office of 2.39 billion, which is still more than 30 million short of Speed and furious 7, the highest box office in mainland film history.

Pancake Man was released one day later than monster hunt, with a box office of 140 million yuan on the first day and 430 million yuan in the first three days. So far, it still maintains the box office record of Chinese 2D movies. The film has been released for 46 days, and its box office has exceeded 1.155 billion, ranking fourth in the history of Chinese films. Although the validity period of the key has been extended to September 20, the single-day box office of the film has fallen below one million at present, and there is little room for future growth, so it is difficult to go up a storey still higher. Pancake Man originated from the online drama diors man, with an investment cost of only tens of millions. Now it has won more than 1 billion box office, which is definitely a great success for director and starring Dapeng. Moreover, Pancake Man and monster hunt complement each other, and the two films appeared almost at the same time, which led to the popularity of the film market, so that the single-day box office in the mainland reached 435 million in one fell swoop on July 18.

Among the three giants, monster hunt is a typical type of family fun, while Pancake Man is a comedy of diaosi, and its popularity has its own reasons. However, the popularity of the third film The Return of the Great Sage on a Journey to the West is beyond many people’s expectations. As a movie with a box office of only 17.8 million, there is no possibility of blowout just from the box office figures. However, with its good reputation, this drama completely subverts people’s prejudice against domestic cartoons, and the box office rose against the trend in a single day, which not only defeated two popular youth films in the same period, but also set a new one-day record for cartoons with a box office of 65.3 million yuan, and successively surpassed the series of Bears, topping the cartoon box office. Moreover, "The Return of the Great Sage of Journey to the West" can still earn 12.9 million yuan in the eighth week, which exceeds many new films, showing its stamina.

Imported film, ice and fire, two blockbusters, head-to-tail response, fierce gold absorption

Different from domestic films that shine brilliantly in this summer file, imported films are only a flash in the pan, subject to objective factors, and the overall performance is not good.

The first half of June has always been the world of imported films, and "Jurassic World" was released one after another, dominating the film market. The former won 625 million yuan, making a steady profit without losing money, while the latter started the whale swallowing mode. "Jurassic World" was released on June 10th, achieving the third consecutive title in the weekly box office list, which made the summer file warm up, and the weekly box office reached a high of 900 million. The final box office of the film was fixed at 1.422 billion, ranking fifth in the mainland film history.

After "Jurassic World", there was no imported strong film released in July, until August 23rd, when it met the mainland audience. Even though the film’s box office in North America has not exceeded 100 million US dollars, it has not affected Schwarzenegger’s influence in the mainland at all. After 9 days of release, the cumulative box office has reached 547 million, ranking seventh in the summer box office list.

Except for the three imported films mentioned above, which made money in June and August, all the other imported films can escape the fate of box office fiasco. The box office released on June 19 was the lowest, only 1.3 million; The Russian cartoon released on August 3 is also very miserable, with a box office just over 4 million; There are two films with slightly better results: and, but both of them stop at 55 million.

Youth films are no longer brilliant, and veteran directors are hard to win the favor of the market.

In fact, not every domestic film can gain market recognition in this summer file. There are still several films that are fierce in propaganda and high in popularity, but they can’t deceive the eyes of the audience after all, and they are swearing.

Two years ago, Jing M.Guo became a director for the first time, and put his famous novel on the big screen, which became a hot topic. His first song was also a great success at the box office of 488 million. However, the higher box office can’t hide the film’s defects in quality, so that the second film released a month later only got 295 million box office. On July 9th this year, the last film of Tiny Times series was released, with a box office of over 100 million on the first day, but immediately after the first weekend, it handed over the single-day box office champion. After a week of release, the single-day box office shrank by 90% rapidly, which is very rare. In the end, the box office was fixed at 488 million.

Similar to Jing M.Guo’s film, He Jiong’s directorial debut "Gardenia Blossoms" was originally expected, but the plot was too bad, and it died after a week of release, with a cumulative box office of 379 million.

Tiny Times 4: The End of the Soul and Gardenia Blossom both earned at least 300-400 million box office, but John Woo’s was even more miserable. The painting started on July 30th, and the final box office was only 52 million, and the highest number of films in 20 major cities in China was only 12%. Even though the bosses of several film companies expressed their support for the film, they failed to change the tragic fate.