Exclusive prediction: Ou Rong’s chances of winning the Palme d ‘Or Hupel are slim.

 


Special feature of 1905 film network The 70th Cannes International Film Festival is coming to an end on the 28th. In the past two weeks, the eyes of filmmakers and film lovers all over the world have gathered in this seaside town. In 2017, Cannes Film Festival showed a total of 1,572 films, including 375 films for competition units and 19 films for the main competition. Although the 70th anniversary is a special day, compared with previous years, this year’s Palme d ‘Or contenders are well-known, but the final performance is hard to be satisfactory. The 1905 Film Network watched all the works of the main competition unit at the first time ahead. Before all the suspense was revealed, we also made a prediction on the ownership of the awards.

 Poster under the Peony Flower


[Jury Award — — 】

Biggest opponent:

 

The news of Sofia Coppola’s remake of "Under the Peony Flower" attracted a lot of attention at first, and the strong lineup of Cass made people look forward to this film. There is no doubt about the completion of this work. The plot is neat and the picture is very beautiful. But once again, Coppola’s "peony flower" is no more romantic than the old dongmuban. Despite the two-pole evaluation, the tonality of Under the Peony is still pleasing, and the group plays of actresses such as Nicole Kidman, kirsten dunst and Elle Fanning are also very special. There is little hope of winning the jury award representing "popularity"

 

As a biopic of Ge Daer, Awe is bold. What’s bolder than the story is the "Ge Daer style" that the director uses in the film. No matter how public opinion defines Awe, Ge Daer is always special to Cannes Film Festival.

 

An exclusive comment on "Under the Peony Flower": The romance does not stop at regularity.

 

Director: Sofia Coppola

Starring: Nicole Kidman, kirsten dunst, Elle Fanning and Colin Farrell

Scoring: ☆☆/☆☆☆

 

The story of "Under the Peony Flower" with such a strong creative lineup is definitely a strong "big IP" when converted into the jargon that we are familiar with the mainland film market. Old Dongmu, who is full of tough guy flavor, was very lucky in the 1970s version of Under the Peony, while Colin Farrell seems to be better than blue in shine on you: Nicole Kidman, Ersten Deng Site, Elle Fanning … … Walking among such beautiful flowers, as a viewer, I can’t help but expect how he will show his romantic feelings.

 

Sofia Coppola’s picture language is impeccable. From the beginning to the end, the immersion of the long lens is in place, and the color, framing and moving lines are accurate enough to score 90 points. The actor’s face value blessing makes the film exquisite and completely like a work of art. However, due to the lack of plot strength, these technical advantages can only make "Under the Peony Flower" a well-organized work, which is difficult to bear a higher evaluation.

 

Many people can’t hide their disappointment with the new Peony Flower. Since it’s a remake, it’s hard to escape the contrast with the original. On the script level, Sofia Coppola is almost completely defeated by Don Siegel, and at the same time, the characters played by Colin are not as three-dimensional and comfortable as Old Dongmu. Sofia Coppola’s description of the emotion between a man and several women, the exploration of the opposite sex by women of different ages, and the unity and revenge between women is more like a dragonfly, not bold enough.

 

Although "there is no romantic love under the peony flowers", there are still some highlights in the performances of several actors in the film. Colin Farrell pick up hot chicks skill off the charts, the face value has also increased by N Level; compared with the previous two days; Nicole Kidman’s character is still a little neurotic, Deng Site is an infatuated species, and Elle Fanning, a young flower who has just grown up, is green and immature in Under the Peony.

Poster of Surprise in Silence 


[Best Director Award — — Todd Haynes]

Biggest opponent: Hong Shangxiu.

 

Todd Haines’ new film is based on the novel/illustration book of the same name. Two stories with completely "split" artistic techniques are restored in the film by means of color and black-and-white silent films, which are quite consistent with each other. As a director, Todd Haines is also ingenious. Coincidentally, Hong Shangxiu, whose shooting technique is equally surprising, also uses the black-and-white effect in his new film.

 

An exclusive comment on Todd Haynes’s Surprise in Silence: reality and illusion interweave to restore warm fairy tales

 

Director: Todd Haynes

Starring: michelle williams, Julianne Moore and Cory Michael Smith.

Scoring: ☆☆☆.

 

The story of Surprise in Silence is adapted from Brian Selznick’s novel of the same name. The structure of the original work is quite unique and interesting: the whole article consists of two story lines and two artistic expressions, half of which are words and half of which are pictures. So when Todd Haines announced that he would put the book on the big screen, everyone was full of curiosity: how will this director, who is good at telling stories with visual language, schedule his shots this time?

 

The visual quality that Surprise in Silence finally presents to the audience can be said to be impeccable. From black-and-white silent films to stop-motion animation, Haines almost integrated all the most B-style artistic techniques into this new film. The retro in 1927 and the dynamic in 1977 were all expressed through different but very compatible images. With the reincarnation of the scene, the distance between the two parallel worlds, which are 50 years apart, is gradually increasing, black and white and color images, and the world of illusion and reality. Haines successfully showed the essence of the words and pictures in the book on the big screen.

 

However, compared with the perfection in the use of visual language, Surprise in Silence still failed to save the original as a children’s fairy tale in the sense of plot hierarchy. Whether in 1977, the clue that the boy went to new york alone to find his father, or the entanglement between the little girl and the actress’s mother in 1927, it was somewhat limited by the too simple plot to carry a larger and more thoughtful core. Fortunately, fairy tales are fairy tales, and profundity is only the icing on the cake. Warm enough is enough.

 The Killing of a Sacred Deer poster


[Best Screenplay Award — — The Killing of a Sacred Deer yorgos lanthimos]

Biggest opponent: noah baumbach.

 

Many fans may not have fully digested the story of curiosity, but yorgos lanthimos has returned to the main competition in Cannes with another The Killing of a Sacred Deer. Compared with his previous play, The Killing of a Sacred Deer’s script is even worse. It is understood that yorgos lanthimos also drew lessons from the classic techniques of ancient Greek tragedy, and the addition of divine power enhanced the mysterious atmosphere of this film. It is felt that the director and screenwriter of this film is really talented.

 

The Killing of a Sacred Deer’s exclusive comment: the modern Greek myth

Director: yorgos lanthimos

Starring: colin farrell, Nicole Kidman

Scoring: ☆☆.

 

As described in the previously exposed synopsis, The Killing of a Sacred Deer’s story will describe the growing entanglement between the surgeon Steve and a teenager who has a painful experience of a broken family with a euripides-style tragedy in ancient Greece. Euripides was a famous master of tragedy writing in ancient Greece. At that time, his works were really different. Most of the stories revolved around real life, and at the same time, they were mixed with romantic sentiment and farce atmosphere. In the play, "divine power" was often used to solve or link bugs on the plot level.

 

Revenge, farce, divine power … … These elements have indeed been carried forward in The Killing of a Sacred Deer, and an exaggerated tragedy with strong ancient Greek texture has been forcibly implanted in the background of modern society. In the film, no matter the dialogue or some plots, there is a strange and joyful feeling that is seriously out of touch with society, and the cruel means of seeking revenge from Steve by teenagers is even more ghastly under the blessing of "divine power".

 

Although the relationship between the plot and the role is actually very clear and simple, it is nothing more than the intersection of a teenager with a broken family and a surgeon family with a happy life. However, when "euripides" meets "yorgos lanthimos", it is an epic Greek tragedy with a nuclear explosion, which leads to the feeling that the plot and the picture are falling apart, and what the director wants to express far exceeds the limit that the lens language can control. Of course, many metaphors about gods are cleverly inserted, but the style of the works is really mysterious, and the degree of heavy taste in the second half is even worse than that in the previous Lobster.

 

Colin Farrell, who has just been rejuvenated in "Fantastic Animals", has become a respectable eccentric uncle this time. Nicole Kidman’s wife is quite neurotic, and the three little actors are even more outstanding. Each of them has a lot of geek potential in the movie, and Barry Keohan, who plays Martin, is the most important thriller. Looks a bit "facial paralysis" face, but from time to time reveals a frightening gloomy, indifferent; The youngest Sunny Suljic, a "blood and tears play" is impressive.

Robert Pattinson


[Best Actor — — Robert Pattinson]

Biggest opponent: Joaquin Phoenix’s "You’ve never been here"

 

Robert Pattinson’s career fell into a period of ups and downs because he was so popular that half the sky was covered. Although he constantly sought the transformation on the stage, his works remained tepid. This time, working with the Safedi brothers in Good Times, Pattinson, who had no idol burden, further challenged himself. His character was uninhibited and distinctive, and his performance was relaxed between exaggeration and forbearance. Joaquin Phoenix’s works made their final appearance in the main competition unit, and a large number of repressed one-man shows also tested the veteran actor’s basic skills.

 

Exclusive comment on "Good Times": Good times you can spend in the cinema.

 

Director: Ben Safdie, Joshua Safdie.

Starring: Robert Pattinson, jennifer jason leigh and Barkhad Abdi.

Scoring: ☆ ☆ ☆ ☆

 

As usual, the Safedi brothers’ new film "Good Times" still focuses on the life dilemma of marginalized people. As a crime film, the film is highly completed, at least, it can ensure the audience to spend a "good time" in the cinema without being sleepy.

 

"Good Times" was very "burning" from the beginning. The robber played by Robert Pattinson and his autistic brother went to rob the bank together. Their method of robbing the bank was to hand a small note to the counter staff to threaten … … In the escape, my brother accidentally fell into the hands of the police. The film tells a tortuous story that happened overnight in order to save his brother from prison in Robert Pattinson. The film has a compact rhythm, tense plot and frequent jokes, which is quite good in perception, and the electronic music throughout is unforgettable.

 

Perhaps the biggest highlight of the film is Robert Pattinson. His outstanding performance in the film is obvious to all. After the 85′ s actor became popular because of the vampire male god in Twilight, he tried many other roles in small and medium-budget movies, and occasionally played soy sauce in large movies, but it has never been popular. Many viewers’ impressions of him still remain in the dog blood drama that he and Stewart were on and off a few years ago. In "Good Times", Pattinson played a rebellious and affectionate robber quite brilliantly, even stunning, and was considered by many as a strong competitor for the best man.

 Marion Gas

[Best Actress — — Marion gas]

Biggest opponent: Diane Kruger

 

After that, marion gas and Ou Rong joined hands again. Although it is necessary to separate countless personality fragments in a role, Marion, who is a model, has still completed the shaping of this character. Competing with her is Diane Kruger, who plays her mother in Out of thin air. This film is almost her one-man show, and her mother and wife’s feelings of sadness, despair and courage are all displayed through steady performances.

 

Although everyone is looking forward to Hupel’s "Three Actresses", this time her role in it is impeccable, but it is really not challenging. We all love our aunt, and look forward to more wonderful roles in the near future to make her win another honor.

  

Happy ending poster


[Jury Award — — Happy ending]

The biggest rival: Surprise in Silence

 

If "Happy Ending" is vertically compared with Haneck’s previous works, it is not the best, and the fans’ expectation that Haneck will win the Palme d ‘Or three times will be dashed.

 

However, the jury prize may be the best destination for this film. Jury Award is generally regarded as the second largest award in Cannes, and it will be awarded to the most original and research-oriented films. Happy Ending, which put the live broadcast on the big screen and played very well, is in line with this standard, and Todd Haynes’s surprise in silence is also very competitive in the form of semi-silent films.

 

Happy Ending: Unhappy Family Ukiyo-e Painting

Director: michael haneke

Starring: Jean-Louis Trintignant, issbelle huppert and mathieu kassovitz.

Scoring: ☆ ☆ ☆ ☆

 

Master michael haneke’s new film Happy Ending is one of the most anticipated films for many movie fans this year. The 75-year-old director with white hair and beard has a close relationship with Cannes. As early as 2000, he won the Best Screenplay Award at the Cannes Film Festival, and the jury award at the Cannes Film Festival the following year. In 2005, he won the Best Director Award at the Cannes Film Festival, and then his war films and films won the Palme d ‘Or twice.

 

The film is about the trivial daily life of a middle-class family in northern France. In the film, the father played by Trintignant, an old opera bone, has two children, one is a businesswoman played by Aunt Hupel, and the other is a doctor played by Kassovitz. They also have their own children, but everyone in this rich family has some "wonderful things", and everyone is unhappy to wear a mask. This family group portrait is also a microcosm of many first-world societies. The film gathers many shadows of Haneck’s previous works.

 

One of the posters of Happy Ending is the blue sea in the iPhone lens, and the ending of the film takes place in this scene: Trentinian, who is in a wheelchair, asks her little granddaughter to push her to the beach, then he turns on the brakes of the wheelchair and lets herself slowly enter the sea. The little granddaughter calmly watches for a while and turns on her mobile phone to start recording videos. Aunt Hupel and Kassovitz hurriedly run through the mobile phone perspective … … In addition to Snapchat and mobile phone shooting, Haneck’s film even used Sia’s "Chandelier", which is also unexpected.

  Poster of Double Lovers


[Palme d ‘Or — — Double-faced lover]

Biggest opponent:

 

This year, the main competition unit in Cannes is generally weak. Judging from the visibility of the film and the reflection of the viewing scene, Ou Rong’s "Double Lovers" has the best chance of winning. As a psychological suspense film, "Double Lovers" contains a variety of types. In addition to bringing extremely strong audio-visual impact to the audience, the lens language depicting psychology in the film is also very aesthetic. Another important factor is that Ou Rong and this year’s jury chairman, Amodova, have similar shooting paths, both prefer female themes and are also good at dog blood drama. Ou Rong is even called "French version of Amodova" by many fans, and the jury chairman’s right to speak can be imagined.

 

Although Ou Rong is in urgent need of a trophy, andrey zvyagintsev’s "No Love to Sue" is also a strong competitor of the Palme d ‘Or, and this Russian film has the highest score (3.2). The film seems to be a discussion of family ethics, but there are still metaphors about the social environment. The overall style is quiet, concise and meaningful, so it has won the favor of the world media and film critics. It is not surprising if the Palme d ‘Or trophy is finally won.

 

Double Lovers: A psychological suspense film with great audio-visual impact

 

Director: Fran? ois Ourong

Starring: Marine Vacth, Jeremy Raynier and jacqueline bisset.

Scoring: ☆ ☆ ☆ ☆ ☆

 

This year’s Cannes Film Festival is drawing to a close, and there is finally a movie in the competition film that Xiaobian can give five stars without hesitation. The French ghost director Ou Rong’s "Double Lovers" really didn’t let everyone down, even if it was watched at midnight, there was still no drowsiness.

 

"Double Lovers" brings together Ou Rong’s favorite psychological, erotic, suspense and other elements, and still unfolds the plot from the perspective of female characters. The film tells the secret truth behind the heroine Chloe’s "discovery of her boyfriend’s twin brother". The interweaving of dreams and reality creates a full suspense atmosphere, which makes the audience unconsciously fall into it. In addition to suspense, Ou Rong also plays erotic heartstrings, and many large-scale shots are impressive, such as the vaginal images that appear twice in the movie, which bring extremely strong visual impact to the audience.

 

The performances of the two leading actors are also very wonderful. Jeremy Raynier plays two brothers separately, and the two roles are similar in shape and completely different in personality. Raynier plays effortlessly. Marine Vacth, a new French actress, has a typical supermodel face. Earlier, she played a female college student in Ou Rong’s Beauty on the Moon, with long hair and red lips, which was suggestive in melancholy. In the first scene of Double Lovers, Marion cut off her long hair, and her short hair was light and makeup was light, and her performance was amazing. It was not impossible to win the Cannes film this time.

Dragon and Tiger Martial Master: Fighting with blood to make a movie.

Dragon and Tiger Martial Master: Fighting with blood to make a movie.

Wen/Liu Ying

In Hongkong, the movie action body double has a prestigious name "Dragon and Tiger Master". They are martial arts masters who left home when they were young and practiced little by little from their boyhood. They have all the skills, not only acting, but also carrying falls and making dazzling martial arts moves in front of the camera. They are also unsung heroes who have propped up the glory of the industry. In the 1980s and 1990s, it was countless martial arts actors who contributed their bodies and sweat to make Hong Kong action movies prosperous and have a place in the world film history. In this sense, Wei Junzi, a veteran media person and a Hong Kong film researcher, gave a most affectionate look back and coronation to this group of filmmakers.

The form of "Dragon and Tiger Martial Master" is quite popular and easy to understand, which is a combination of current interviews and old movie clips. Ceng Zhiwei, Yuan Heping and many other well-known action movie actors all appeared to tell us about this interesting and dangerous film job. After a brief review of the origins of martial arts in movies, Peking Opera, Kung Fu and other traditions, the film will spend more pen and ink on exploring the mode of getting along with martial arts people, the working concept of "fighting for Excellence with one’s life" by Dragon and Tiger Masters, and the prospect of this industry in the future. Here, the film is not rigidly unfolded in chronological order, trying to completely deconstruct past lives, a militant, with the history of Hong Kong films. Instead, it skillfully highlights and emphasizes important time points and characters through editing from the dictation of many characters. At the same time, due to the particularity of Wushu’s own rules, most practitioners worship under different "sects" and are as close as their eldest brother-Jackie Chan, Yuan Heping and others and their team members are all able to appear in the film and tell about their cooperation, which is quite objective.

Of course, the development of Hong Kong film itself is a heavy and complicated history, and it is impossible for a 90-minute film to cover everything from beginning to end. The biggest regret of this film should be that it failed to show the elegance of action movies in the Shaw period, and failed to let Jackie Chan, the number one signboard of kung fu movies, be interviewed in person. However, the absence of superstars makes the audience pay more attention to those faces that also support the industry, but have never been noticed because of their popularity. They are unsung heroes on the set, because they are body double. When they are fighting desperately, there will be no camera to give any close-ups. The final merit and fame are still placed on the stars. They are not "behind the scenes", but they often appear in the crowd and will not be stopped by fans, enjoying the attention of the spotlight. "Dragon and Tiger Martial Master" captures the spirit of body double, a martial artist-they understand the dangers of work. In the film, they shot the scenes of falling from the sky, racing at top speed and punching to the flesh one by one. But at the same time, they are grateful for the rewards brought by this job: perhaps it was the relatively good economic conditions at that time, perhaps it was the passion when they followed the big brother of the star, perhaps it was the pride that even anonymous participants would have when the film was born. While they frequently pass by death in their work, they enjoy the thrilling fun, and they have the persistence of craftsmen.

This persistence is probably the most touching part of the film, which is not only related to nostalgia for the past glory of Cantonese Kung Fu films, but also attempts to outline the lines for the future of Hong Kong films with the group images of martial arts. The film industry in Hong Kong and the Mainland has exchanged needed goods with each other, and the scrolls providing development opportunities have been slowly unfolded. In fact, it can be seen from the generally good Putonghua level of the film interviewees that Hong Kong martial arts instructors have already had in-depth exchanges with the mainland film industry, and some have even gone north completely and shifted their focus to the mainland. Just as Bruce Lee, who returned from the United States at that time, upgraded Kung Fu movies by herself, the film cooperation outside Hong Kong now seems to indicate the future hope of action movies and martial arts. Xiongguan’s rambling road is as iron as iron. Before we set off again, Dragon and Tiger Martial Master undoubtedly provided us with enough emotion, blood and reflection.

Besides the big screen and navigation, intelligent network users want it most.

  [car home Industry] A few years ago, intelligent networked cars only existed in the whimsy of car enthusiasts and technology enthusiasts. Nowadays, with the gradual maturity of intelligent navigation, gesture recognition, remote control, cloud service, AI and other technologies, a large number of cars with car networking functions and services have gradually entered the homes of ordinary people, bringing new and colorful driving experiences to consumers. Today, let’s talk about the development status of car networking products in China automobile market, what value the car networking can bring to users, and what are the users’ feedback and expectations for the car networking function?

Home of the car


Home of the car


30-second speed reading:

1. The vehicle networking model is rapidly popularized and has great potential in the future;
2. Users use the car networking function in the hope of being more convenient, meeting emergency safety, pursuing entertainment and trends;
3. Users are more accustomed to the original factory’s own system; Low acceptance of paid services, one-time consumption or more acceptance;
4. Map navigation, online music and mobile phone mapping are the most commonly used functions of users at present;
5. "Screen" is the most recognized by users of car networking, and it is also what users most expect to improve.


  In recent years, both the steady progress of "Made in China 2025" at the national strategic level and the strong support for the development of "new infrastructure" such as 5G technology, Internet of Things and artificial intelligence technology at the tactical level have created a comfortable macro environment for the rapid development of intelligent networked vehicles. In this context, car companies and major technology suppliers continue to pay close attention to the field of intelligent networked vehicles, and their investment in research and development is also increasing. Automotive products with networked in-vehicle information systems have gradually entered the user’s field of vision, and the functions and services based on vehicle networking technology have been continuously enriched and their capabilities have been continuously enhanced.

Viewpoint 1. The rapid popularization of car networking models has great potential in the future.

  According to the data of the models on sale over the years, the products with the function of car networking are rapidly popularized, and the penetration rate of the models on sale has increased from 2.6% of the total market share in 2015 to 43.1% in 2019, almost achieving a rapid growth of one year; At the same time, the penetration rate of newly listed models increased faster.

Home of the car

  The same conclusion can be drawn according to the data of car home’s transaction leads. The number of leads on car home platform (the number of potential customers placing orders) is strongly related to the trend of market sales, and the turnover of new cars reached by leads from car home accounts for nearly half of the total market sales. Therefore, the penetration rate of potential customers placing orders in the Internet of Vehicles (the number of new car leads for passenger cars in the Internet of Vehicles/the number of new car leads for passenger cars) can approximately describe the market penetration rate of new cars in the Internet of Vehicles. In recent years, the number of clues of car networking models has also increased year by year. In 2019, the penetration rate of clues of car networking models reached 36.4%. With the accelerated launch of new vehicles in the Internet of Vehicles and the increased recognition of potential consumers for the Internet of Vehicles, the market penetration rate of new vehicles in the Internet of Vehicles will further increase, and it is expected to exceed 50% of the market share in 2020.

Home of the car

  With the gradual increase of the number of users who buy car-connected vehicles, users have a clearer purpose of buying car-connected vehicles, and their understanding and demand expectations for car-connected functions are also constantly improving.

Viewpoint 2: Users use the car networking function for convenience, emergency safety, entertainment and trend pursuit.

  In the investigation of the purpose of using the Internet of Vehicles, 67.2% car owners use the Internet of Vehicles service to be more efficient and convenient; 56.2% of users give priority to emergency safety; The proportion of users who mainly entertain and follow the trend is 27.9% and 22.0% respectively. In the user’s demand for car use, efficient experience and convenience and safety are always the most important demands of users.

Home of the car

Viewpoint 3: users are more accustomed to the original factory’s own system; The acceptance of paid services is low, and one-time consumption is more acceptable.

  The survey results of purchasing habits of car networking show that at present, 78.2% of car networking users in China use the front-loading system. Only 15.8% users are used to paying for the service (continue to buy traffic after the traffic given by the manufacturer is used up), and most users do not accept this model; Considering the high willingness of users to potentially purchase the car networking system (87.5%), perhaps the traditional one-time consumption mode is more acceptable to users.

Home of the car

Viewpoint 4: Map navigation, online music and mobile phone mapping are the most commonly used functions of users at present.

  At present, in the car networking system, the main functions include map navigation, online music, mapping function, voice control, remote vehicle control, car WIFI and HUD head-up display. In the survey of common functions of car networking, map navigation, online music and mapping functions are the most commonly used functions by users at present, and the proportion of users is 28.1%, 18.2% and 16.5% respectively, which is significantly higher than other functions of car networking. These three functions are relatively mature functional applications with high demand from current users.

Home of the car

Viewpoint 5. "Screen" is the most recognized by users of the Internet of Vehicles, and it is also what users most expect to improve.

  The owner evaluation data is the data that users actively express their concerns and opinions about a certain function without prompting. Because the owner actively mentioned it, the results of the owner evaluation data can not only reflect the user’s attention, but also reflect the user’s cognitive level from the side. According to the evaluation data of car owners in car home, among the user comments related to the Internet of Vehicles, the display screen and dashboard of the center console are the functions with the largest volume of users, and the values are far ahead; The ranking of car networking, HUD head-up display and remote control function is close behind. It can be seen that at this stage, the "screen" is still a function that users pay more attention to and recognize in the car networking function, and the recognition of other car networking functions in the user community needs to be improved.

Home of the car

  In the ranking of user satisfaction index of car networking function (also the result of users’ active evaluation without mentioning), the overall satisfaction of voice control and GPS navigation system is ahead and recognized by most users; The rationality of navigation system route planning is the place where users vomit the most, and the whole dashboard and the whole screen of the center console are also the places where users are dissatisfied.

Home of the car

  We cross-analyze the user voice volume and function satisfaction index of the car networking function, and we know that the overall screen of the center console and the overall dashboard have high user voice volume and low satisfaction score, which are the first projects to be improved. Although the rationality of navigation system route planning has the lowest satisfaction index, the user’s voice volume is weak, which shows that it is not a common phenomenon or the content that most users care about. For example, voice control, car networking, HUD head-up display and remote control functions have high user satisfaction, but the sound volume is not too high. It can be seen that although the functions are good, they have not been concerned and recognized by most users. Therefore, in the deepening of users’ understanding and cognition of these car networking functions, car companies can carry out more related experience activities to create opportunities for users.

Home of the car

  In the details of the central control screen, 72.9% of users are most concerned about the image quality of the central control screen, and secondly, 20.0% of users are concerned about the size of the central control screen. 52.2% users think that 10-12 inches is the most reasonable size of the central control panel at this stage.

Home of the car

  In the investigation of the existing problems of central control panel, slow response (56.5%) and system jam (50.9%) are the most prominent problems of user feedback, and it is expected that car companies can give priority to improving these aspects.

Home of the car

  In addition to the above-mentioned car networking functions, users most expect real-time car condition monitoring (45.9%) and real-time road navigation service (35.0%).

Home of the car

Summary:

  At present, although most users’ cognition of the functions of car networking is still in the primary stage of "navigation", "big screen" and "mobile phone mapping", users have a high degree of interest and willingness to buy the functions of car networking, which provides a solid market foundation for its development. While realizing new technologies and functions, automobile enterprises also need to pay special attention to their promotion and create opportunities and spaces for consumers to experience and interact. It is believed that with the improvement of user awareness and the continuous improvement of related technologies, consumers will actually experience the convenient service, fun experience and safe enjoyment brought by everything in the car in the near future. (Text/car home Liu Xiangyu)