KFC McDonald’s hamburgers are getting smaller and smaller? ChatGPT gives such an answer
If you are a fast food lover, do you think McDonald’s hamburgers are getting smaller and smaller? In fact, more and more consumers are complaining about the hamburgers sold by KFC and McDonald’s. The smaller they sell, the more you can eat one hamburger in the past, but now you have to eat two or three.
According to real media measurement, the length of the plate-roasted chicken leg burger in a McDonald’s store in Shanghai is 13cm, which is larger than the diameter of 9cm of the spicy chicken leg burger, but the thickness is not as good as the former, and the chicken leg meat in the interlayer can’t overflow the bread slices in the top view.
Qin Xiao, who worked as a store manager at McDonald’s in his early years, revealed that bread used to have size standards, and there was a caliper on the bread baking machine to measure the thickness and length of bread. I can’t remember the specific data.
ChatGPT of the recent fire also has euphemistic speculation about "Is the hamburger getting smaller?". It believes that "some people think that hamburgers have become smaller in the past few decades, which may be because merchants want to control costs and improve efficiency and profits." In addition, some consumers’ demand for small portions of food is also increasing. "
Whether hamburgers have become smaller is still inconclusive, and there may be differences between different categories and regions. However, from the perspective of enterprise management, the price increase of KFC and McDonald’s hamburgers in the last 20 years is much less than that of many commodities, but all kinds of costs are rising.
In 2003, a report in Beijing Evening News mentioned that the price of Mai Spicy Chicken Leg Fort in Chongwenmen, Beijing rose from 9.9 yuan to 10 yuan in June of that year. In view of the fact that the prices of McDonald’s stores in China were basically the same at the same time (except for some busy sections and stations), the market circles took it as the price benchmark of Mai Spicy Chicken Leg Fort 20 years ago.
So how much is the spicy chicken leg burger today? The city boundary inquires about the ordering prices of McDonald’s official WeChat applet in different cities in China. Most of the lots are in 22 yuan, and a few bustling or station locations are 26.5 yuan, so 22 yuan can be used as the current reference price.
In contrast, the data show that KFC’s classic spicy chicken leg burger was also around 10 yuan in 2004, and now the selling price is 19.5 yuan.
However, if you pay attention to McDonald’s activities, you will find that there are often activities of buying one get one free in Mai Spicy Chicken Leg Fort. Those who are careful can also find someone to place an order on behalf of idle fish, and you can take the meal on the spot as long as you report it to your store. Through a special channel of the seller, a Mai Spicy Chicken Leg Fort or Banshao Fort is only 10.99 yuan, which is almost the same as the price 20 years ago.
In this way, the price range of a spicy chicken leg burger in 20 years is between 0% and 120%, but obviously its cost has risen far beyond this range.