Behind the scenes to reveal the chaos of ＂rice circle＂ Fans： Mind control is terrible.

　　For some time, the irrational idolize behavior of fans frequently appeared in the "rice circle" has attracted the attention of all walks of life. According to the "Research Report on Internet Use of Minors in China in 2020" recently released by the Youth Rights Protection Department of the Central Committee of the Communist Youth League and the China Internet Information Center, the proportion of underage netizens participating in fan support in China has reached 8%. Another data shows that nearly 15% of "post-00" fans spend more than 5,000 yuan for idolize every month.

　　Some organizations induce teenagers to have a bottomless idolize for their own interests, which leads to these teenagers tearing each other’s names, pulling on each other’s toes, controlling their comments and improper consumption on the Internet, resulting in bad network culture and social phenomena, and misleading and eroding teenagers’ three views.

　　Fan story

　　Tired? Disappointed? Wake up?

　　Why did they escape from the "rice circle"

　　“‘ Collapsed house ’ There may be no casualties, but many people’s hearts are broken. " Some senior fans describe the process of "powder removal" like this. Despite the pain, some people decided to leave. Why did they escape from the rice circle? What kind of mental journey is there? The reporter interviewed several former "rice circle" members.

　　■ Reason 1 "Feeling tired and not loving"

　　"I used to watch MV because I liked it, but now I want to compete with other fans."

　　Among the interviewees, many are veteran fans of idolize for four or five years or even longer, and their general feeling of leaving the "rice circle" is "tired and not in love".

　　Xiao Zhang used to be a member of a star support station. He left because it takes a lot of time and energy to "work" in the circle. "Every activity needs to produce promotional materials, prepare supporting items, organize fans to participate, etc. The work to be done is very much and very detailed, and every item must be embarrassed." In the support meeting, the division of labor among data, voting, frontline, copywriting, art design, planning and public relations is clear. Some fans said: "It is no problem to open an advertising company directly."

　　Idolize is under increasing pressure. "I used to watch the MV because I liked it. Now I have to brush it desperately to compete with other fans." Some fans said.

　　■ Reason 2 I don’t want to be a "leek"

　　"I can’t be a tool for others to show off their wealth and make money."

　　Some people deeply understand the pain and absurdity of being "cut with leeks".

　　Nowadays, an idol group should be recruited by the aid group, requiring Weibo management position candidates to raise no less than 1000 yuan, and the Chaohua (Weibo Super Topic) level is above 11; Both copywriters and artists are required to raise more funds than 500 yuan, and the level of overstepping is above 10.

　　T, a college student, has been in idolize from the fifth grade to last year. Every time the idol returns, she will spend more than 5,000 yuan to support her. What makes her uncomfortable is that fans are more and more filled with the taste of money worship, and they are divided into three, six and nine by financial strength. For example, when receiving the aid, you are required to show proof of buying an album, at least 5 copies; The ultra-call level is the lowest level of 7. It is not uncommon to say that "rich people pay, contribute strongly, don’t invest and don’t spend money, what can you prove that you love your brother?"

　　"Flower Cat Boy" told reporters that it took her nearly a year to really get rid of the influence of "rice circle". "One day after work in Ying Yuanhui, I bought all the money in Cary’s album, and there was no money left. But he was despised by a rich second generation around him. At that moment, I suddenly realized that this circle of money is very poor, and I can’t be a tool for others to show off their wealth and make money. At that moment, ‘ Fanquan ’ The aura is dim. "

　　■ Reason 3 Mind control is terrible.

　　"If you go on like this, you will lose yourself."

　　Frequently provoked online battles and mutual tears have made many fans uneasy. Fans with intense emotions are often black and white, furious when they disagree, and call names or "human flesh" opponents in public. "Now ‘ Fanquan ’ The suffocation is too heavy. " "Maruko" said with emotion, "Fans will go to war on the Internet because of a sentence, a post or even a detail."

　　Xiao Li said that in the "rice circle", "attributes" or "fans" (which star you like and which star you hate) should be clearly written. "If fans like more than one person, for ‘ Weifen ’ (only like one member of a certain group) is to reduce the flow of idols, which is disloyal and will be despised. This kind of mind control is terrible. "

　　Xiao Wang is a sophomore. Last semester, he fought all night for several tears and failed two courses. After getting the report card, this former schoolmaster felt suddenly drenched with ice water: "I spent so much energy fighting with some unnecessary people, am I crazy?" If you continue to mix like this, you will lose yourself. "

　　■ Reason 4: Idol people collapse

　　"I thought he was far away from the world, but later I found that it was so much."

　　"He was so charming when he first debuted. The lyrics are so sunny and the singing is super infectious. " Ningning used to be a fan of a famous actor, but I didn’t expect that one day "Love Bean" would "collapse".

　　When the negative news came out, Ningning’s first feeling was, "It turned out that his setup was deceptive." "I used to think that he was a genius who was far away from the secular and obsessed with music, but later I found that it was just that." So, she decisively took off the powder.

　　There are also some fans who find the contrast between the real character and the business shaping person after close contact with idols, so they take off their powder.

　　Xiao M was originally moved by the design of a star "High Cold Tearing Man". After taking photos for a long time, she found that the star would hint that she would send big-name rings and bracelets during the chat; Gifts will be rejected if they are placed in ordinary paper bags, but will be collected in seconds if they are placed in international big-name shopping bags. "I feel that he is hypocritical and does not match people." Xiao M said, "There are many similar things, which makes people feel chilling. Remind yourself to stop loss in time. "

　　Depth observation

　　Professional Fan Artist Studio Investor

　　How do they "harvest" fans

　　Why did the "rice circle" idolize set off such a frenzy? Who is behind this? The insiders believe that most young fans who contribute money are at the bottom of the "rice circle" and are just "chess pieces" in the huge game of commercial interests. With the collusion of professional fans, artists’ studios, investors and other stakeholders, they are constantly being trapped and "harvested".

　　■ Pusher 1: Professional fans

　　"Pink Head" controls fans with rhythm

　　The reporter’s investigation found that many middle school students’ fans are good students and good children in the hearts of teachers and parents. But when it comes to "brother" (the name fans call idols), they change their appearance.

　　"The logic of traffic economy is that the higher the traffic, the greater the commercial value. In other words, topicality, exposure and fan activity are the KPI of artists. " Li Wen, a former artist agent, said that "job powder" and some "powder heads", as a bridge between fans and artists’ studios, play the role of "organization" and "putting on airs", putting pressure on fans and encouraging them to do data, brush lists and vote for artists.

　　Under the control of "job powder", "rice circle" is in endless comparison and competition, ranking better than performance and ratio, "in order to make ‘ Brother ’ The ranking is a little higher, sign up for better commercial brands and get better film and television resources. "

　　Ji Weimin, a professor at China Academy of Social Sciences, said that the "rice circle" has the characteristics of strong organization, high efficiency and systematization, and its actions are uniform, requiring fans to be extremely loyal.

　　"Part ‘ Powder head ’ With ‘ Powder abuse ’ The kind of pyramid selling words can strengthen fans’ sense of mission to protect idols, induce fans to increase consumption and energy input, so that ‘ Powder head ’ ‘ Job powder ’ Wait for the relevant parties to make profits. When group activities develop to a certain stage, fans will have extreme and irrational behaviors under the influence of emotions and environment, such as fierce online battles and collective actions, and lose common sense and rationality. " Ji Weimin said.

　　In addition to mind control, it is difficult for the bottom fans to get rid of material control. Li Wen said that the "job powder" inserted by artist companies often has a rhythm of "abusing powder", deliberately stepping on it and maliciously comparing it, brainwashing fans, increasing the stickiness of "rice circles" and stimulating fans’ investment. For example, "Don’t mention love if you don’t have money" and "Don’t work hard when making data, ‘ Brother ’ The future will be destroyed in your hands "and so on.

　　Ji Weimin said that the high cost of aid not only far exceeds the affordability of minors, but also the concept of pursuing amount and keeping up with the joneses will mislead minors’ views on consumption, money and values and affect their moral judgment.

　　■ Pushing Hands 2: Artist Studio

　　"Everything looks at the flow"

　　Behind the madness of "rice circle", it is closely related to the operation mode of artist studio.

　　Li Wen, Lv Fan, the head of a film and television company, and other insiders said that most artists’ studios are run by artists’ families and lack modern enterprise management experience. Many studio staff are not professional enough and have a lot of rivers and lakes. They rely on the fame and money gained by the popularity of traffic stars in a short period of time to stimulate and condone the artists’ inflated psychology, win over the "powder head" and "professional powder" to control the "rice circle" to make money for them, and frequently break through moral and legal boundaries.

　　In the view of some artists’ agency teams, in all circles that look at traffic, "one point depends on hard work, nine points on marketing" and "a pig can take off after lying in a hot search pool several times".

　　"Helping artists to ponder acting skills and practice singing skills is far less realistic than speculating CP, buying hot search and deleting bad reviews." Lv Fan said that in order to set up artists’ marketers, artists’ teams and support clubs often have special positions to connect the channels and resources of the water army, manipulate public opinion "with rhythm", or eliminate negative comments, or lead wars with each other, making the entertainment circle and the "rice circle" filthy.

　　■ Pusher 3: Management

　　Conspiracy to manipulate the "rice circle"

　　The platform, investors and entertainment companies conspire to treat a large number of young fans who have no social experience and lack of judgment as "leeks" to collect money, induce them to raise funds to help, brush the list to do data, and increase the commercial value of artists. After expanding the market, a new round of gold fishing will be carried out, and the cycle will be repeated.

　　The management is deeply involved in the "cultivation of artists" and uses the power of fans to "generate electricity with love" to enhance the commercial value of artists. Lv Fan analyzed some star-cultivated variety shows as examples. Artists with high flow and popularity were selected by platforms, employers and entertainment companies to sign contracts, and then packaged, hyped and injected resources into the circle, inciting "rice circles" to create popularity and topicality, and buying fans and hot searches to increase the commercial value of artists. Investors will also make a second profit through the operation of the capital market.

　　The star-making assembly line has induced a strong tendency of "harvesting". Artists do not win the market with their strength and works, but rely on brainwashing fans to make the entertainment industry alienated. According to Xinhua News Agency

　　Hot review

　　How to make the "rice circle" clear?

　　For some time, the irrational idolize behavior of fans frequently appeared in the "rice circle" has attracted the attention of all walks of life.

　　There is nothing wrong with idolize, but there is no bottom line. If idolize, a fan, pursues the professional ability and personality charm of the stars, it will help the teenagers who form the main body of the "rice circle" to get positive energy, which will help them realize their self-development and identity.

　　However, the current "rice circle" unilaterally pursues "traffic is king" under the operation and entanglement of platforms and commercial capital, and some organizations induce teenagers to have a bottomless idolize for their own interests, which leads to these teenagers tearing each other’s names, pulling on each other’s feet to lead wars, brushing and judging, and improper consumption, resulting in bad network culture and social phenomena, and misleading and eroding teenagers’ three views.

　　The "rice circle" is clear, and it is necessary to focus on the problem and strike it accurately. Recently, the Central Network Information Office has thoroughly cleaned up the illegal and bad information of fan groups. At present, it has cleaned up more than 150,000 negative and harmful information and disposed of more than 4,000 illegal accounts. The State Administration of Radio and Television concentrated on the one-month special investigation and rectification of network variety shows, and issued a notice focusing on the key links of network variety shows, such as content connotation, theme type, evaluation and voting, guest personnel, topic comments and so on.

　　The "rice circle" is still clear, and the main responsibility of the platform needs to be compacted. Network platforms, especially those with concentrated "rice circles", should earnestly take responsibility, further establish and improve internal control rules and systems, reduce all kinds of unreasonable star lists, and strictly manage some marketing numbers on the platform that encourage unhealthy trends, actively filter out harmful content and dispose of bad information.

　　Still, the "rice circle" is clear, and it needs to be governed by many parties to form a joint force. As an idol, we should take the pursuit of respecting morality and art as the pursuit to convey positive energy to fans; Star brokerage team, fan support club, etc. should guide everyone to rational idolize; At the same time, families and schools should also strengthen the education and guidance for teenagers and help them establish a correct idol view.