A probe into the "Lego coming out plan": an interview with Lego player "Little Ink and Monkey"

This article was first published in the film industry. Welcome to pay attention (WeChat search filmmore).


  1905 movie network exclusive Lego bricks from Denmark have a history of more than 80 years. From the necessities of parent-child interaction, movie derivatives to independent IP sources, Lego has played countless different roles and accompanied the growth of generations of players around the world. It is said that 45 billion Lego bricks are produced every year, and all of them can be connected to the moon … …

 

  In the first half of 2015, Lego even defeated old rivals Mattel and Hasbro and won the title of the world’s first toy manufacturer. This is closely related to Lego’s close linkage with the film industry and its positioning in all ages — — In addition to Lego’s own big film with black humor, it has been well received, and intelligent netizens have made full use of Lego toys to give full play to the deconstruction spirit.

In Europe and America, Lego is a necessity for parent-child interaction. The picture comes from slashgear.com.

  Today we are going to interview Lego players from China — — Xiao Mo and A Monkey, a husband and wife partner, use Lego toys to reconstruct the movie scene and create video works with personal style.

Xiao Mo and A Monkey: a writer and a filmmaker.


Xiao Mo and A Monkey’s "Royal Man" (taken at Universal Studios Singapore)

 

  The interview was conducted in the home of Xiao Mo and A Monkey in Wangjing: this is a big three-bedroom house, with a spacious and bright living room, wooden furniture emitting a simple literary atmosphere, honeymoon photos of the couple posted on the wall, and background boards for shooting the "Lego Coming Out Plan" piled up on the wall.

Xiao Mo (second from left) and A Monkey (first from left) promote the "Lego Coming Out Plan" at the retro market of Feige in Beijing.

 

  When Zi Shijun visited, Xiao Mo and A Monkey each sat at their desks with a laptop, wondering what the WeChat official account "Xiao Mo and A Monkey" operated by the young couple would send out that day — — This scene makes Zishijun feel very cordial.

  Just like their self-orientation — — A writer and a photographer. All the creative content, from casting, script, copy, to shooting and later stage, is completed by a monkey and Xiao Mo together.

Xiao Mo and A Monkey are both surnamed Liu, so they have this Lego stamp.

  Interestingly, although A Monkey is from Communication University, his major in computer science and technology has nothing to do with photography. Before he came into contact with photography, he even worked as a front-end engineer for four years, and he was an out-and-out "code farmer". Resignation to join the photography industry is purely a personal hobby that has been fermented for many years.

 

  Therefore, even though the monkey in front of him has a coquettish beard and wears round-rimmed glasses with the style of the Republic of China, the seriousness and shyness between his words inadvertently reveal some signs of "engineering house".

The play is to be recreated: What is the "Lego Coming Out Plan"?


"Mars Rescue" series

 

  Lego Coming Out Project is a photography project initiated by A Monkey and Xiao Mo. At first, it was limited to still photo photography, and the theme was mainly to reproduce the classic scenes in popular film and television works with Lego bricks, such as series, series, series, series. In addition, there is also the integration and adaptation of the plot in the film, and released in the form of graphics and text, such as "Lego version of" Assassin Nie Yinniang "that can be understood in 30 seconds! "and" Lego Edition "Nine-story Demon Tower" is bleeding! 》。

Nie Yinniang the Assassin series

  Recently, A Monkey extended this project into the field of art and drama, and produced two series of works, which are parody of China’s famous classical paintings and commemoration of the 400th anniversary of Shakespeare’s death, and even filmed a 90-second stop-motion animation which condensed Shakespeare’s N famous works.

Luo Shen Fu series


  Although A Monkey named his series of photography "Coming Out Plan", it has nothing to do with "LGBT" — — "Because many people buy Lego bricks and put them in the cupboard to eat ash after they have finished the products according to the drawings, I hope to let these toys come out of the cupboard, reassemble them and give them new meanings," A Monkey explained.

Nine-story demon tower series

 

  "There was a plan to shoot last year, because I personally like Du Kefeng’s photography style. Unfortunately, the filming of "Mars Rescue" was put on hold, but it will definitely be done in the future. At that time, it was really a’ coming out plan’. "

Next Page: Evolution History of Lego Coming Out Plan

One of the biographies of Chang ‘an: Why does Deep Blue "reach the future first" when Wang Jun does not reveal Cape Guitar?

In the automobile enterprises with the prefix of the three major countries, their leaders all want to spell out a "red flag" of Xu Liuping within a limited term. That means going down in history in the whole history of China’s automobile development, enjoying a great reputation, or really "retiring after success".

At least for the moment, Zhu Huarong, the chairman of Changan Automobile, has always had the greatest chance. In the brand layout of new energy vehicles, Changan Automobile is really far ahead of its rivals. Let Aouita and Deep Blue go first, followed by Qiyuan. Such strategic courage and reform is definitely a major strategic layout that a leader with real strength dares to have.

Only now, Aouita is still fighting for a high-end reputation, and Qiyuanji’s power of Chang ‘an Cluster is staggering. Deep blue should have been the sales pillar of Changan Automobile’s new energy products at this time, but it was empty and windy, and nothing happened. In this way, why "reach the future first"?

The previous products are all weak, and "G318" is a must for the whole opponent’s life?

The United States has the famous Highway No.66, while in China, there is a national highway No.318 called "I must drive in this life". These roads have already transcended the essence and become a cultural symbol. In our country, this G318, which was built in 1950, runs from the coast of Jiangsu and Zhejiang to Tibet along the 30 north latitude line, and is the longest national highway in China at present. From sea level to the roof of the world, it is known as "the landscape avenue of China people".

However, after March 18th, 2024, if people use search engines to search on the Internet, the results that people can get will be occupied by businesses, and what people can see at first sight is the SUV“G318 "just listed by Deep Blue Automobile.

It was on this day that Deep Blue released the "Hard Off-Road" SUV G318. Although it will not be available until the second quarter, this model has successfully attracted the attention of netizens with various "out-of-position" publicity campaigns, but it has been followed by many consumers and even the doubts in the automobile industry.

This "hard-core" SUV with no girders and a load-bearing body dares to add the label "Who says hard-core must have girders". As we all know, from G500 to herdsman, from 300/400/500 to now, the real mainstream hard-core off-road SUVs all adopt non-loaded bodies. To this end, after the release of G318, BYD Equation Leopard offered a "don’t be hard" advice to Deep Blue.

For the time being, the non-loaded body can have higher frame torsional strength and repairability to cope with metal fatigue, and a simple comparison of the parameters known at present between Deep Blue G318 and Equation Leopard 5 can also give us a clue. Both of them also use a 1.5T engine. The total motor power of the former is 430Ps, while that of the latter is 660Ps;. Although they are different in body mass, the equation Leopard 5 engine with plug-in hybrid can participate in power output at the same time; And the former has a approach angle of 27 and a departure angle of 31; The latter is 35 and 32, and the real hard-core strength seems to be clear at a glance.

With the wind of "hard-core off-road SUV" rolling up in the automobile industry, the dark blue G318, which has been late for a long time and has not yet reached the battlefield, will be completed this time, and I am afraid it will be many eyeing competitors such as tanks and Equation Leopard. In contrast, they have firmly occupied consumers’ minds and markets on the point of "hard faction".

G318, this is the third product of Deep Blue. Although it is not too early to start, the deep blue brand has gone through many "detours". In July 2022, its first model, Deep Blue SL03, was priced at 168,900-699,900 yuan at the beginning of its listing. In 2023, it was reduced to 145,900-191,900 yuan; By the time the 2024 model goes on the market, the guide price has been changed to 139,900-173,900 yuan, and the terminal has a discount of more than 10,000 yuan.

Early users reacted strongly to Deep Blue SL03 "Forced to Tu Longdao". Although to some extent, this is related to the decline in the cost of market involution and supply chain, more users think that they are paying for the "honey confidence" pricing strategy that the brand side does not look at the market. What’s even more "terrible" is that in the used car market, there are merchants who write down the price of the 2022 dark blue SL03 quasi-new car with a mileage of 0.8 thousand kilometers, which is less than 100 thousand yuan.

While the owners of Deep Blue are constantly encountering "backstab", the SL03 and S7 models launched by Deep Blue rank 300-600 on the quality feedback websites such as "Car Quality Network", which is very low. The main complaints come from the car body accessories and electrical appliances, engine generators, and other problems also exist at the same time. Some media once recorded the real remarks of a dark blue S7 owner with the title of "6000 words detailing why I regret buying a dark blue S7, and I won’t recommend people to buy a dark blue S7", including the automatic deceleration of high-speed intelligent driving errors and the abnormal mutual exclusion of functions. Each of these problems is not small, but it has not attracted the attention of the brand. When Deep Blue S7 upgraded OTA to version 2.0, these problems were not solved, and many car owners were locked in the car for more than an hour because there was no prior warning.

According to media statistics, in the first half of 2023, China’s automobile brand quality ranking (new energy) was ranked at the bottom. This means that deep blue can only attract consumers by its "face value" and cost performance. Although its initial growth is indeed rapid, it is difficult to last, and it is hard to say that it has been successful in the automobile industry. And this G318, it is also afraid that it will be the "must drive in this life" of the opponent.

Wang Jun is in command, and deep blue has changed from "edge" to "future"

At the beginning of the rise of new energy vehicles, Changan Automobile once hoped to launch a "gravity" sequence focusing on the middle and high end through UNI product series. However, the strategy was quickly adjusted, and it changed again and again. In the end, this sequence was stuffed into many original V-standard fuel vehicles, low-end electric vehicles and even pickup trucks of Changan Automobile, and it has gathered into a pot of "hodgepodge". At the same time, Changan Automobile has also offered three new energy automobile brands, namely, Aouita, which focuses on high-end products, and Deep Blue and Qiyuan, which are aimed at ordinary people.

Aouita was registered and established in July 2018. It was originally Changan Weilai New Energy, where Changan Automobile and Weilai Automobile each held 50% shares. Later Weilai gradually reduced its shares, and Changan introduced Contemporary Amperex Technology Co., Limited and other investors, and introduced Huawei technology blessing. Although many media reported that "Deep Blue Auto was released in April, 2022, and it is the explorer of Shangri-La Plan of Changan Automobile and Tian Shu Plan of Beidou", the eye-catching survey showed that the registration time of Deep Blue in May, 2018 was even earlier than that of Aouita.

At the beginning of its establishment, Deep Blue’s chairman was Yang Dayong, then vice president of Changan Automobile, and its CEO was Deng Chenghao. At that time, people who didn’t have important positions in Changan Automobile’s brands seemed to be temporarily arranged here, just like a "distribution center for marginal people".

However, as "Gravity" failed to become an independent brand, Deep Blue stood out as a new energy vehicle in Chang ‘an. Yang Dayong, who made great achievements, was once in charge of Changan New Energy. However, as he was promoted to the position of executive vice president of Changan Automobile and transferred to the joint venture of Changan Ford, the position of chairman of Deep Blue Automobile was handed over to Wang Xiaofei soon. In February 2023, Wang Xiaofei began to appear as the chairman of Deep Blue Automobile.

Wang Xiaofei, born in 1982, is young and promising. Since Tsinghua University graduated from Changan Automobile in 2005, he has served as deputy general manager, product marketing director and deputy general manager of the company’s product planning department. In 2020, Wang Xiaofei was appointed as the general manager of Changan Auchan. In two years, he led the team to develop hot-selling models such as X5, X7 and X7 PLUS of Changan Auchan, and pioneered innovative functions such as racing mode, karaoke inside the car and voice outside the car, which made Auchan become a "dark horse".

The eye-catching achievements also made Wang Xiaofei promoted to vice president of Changan Automobile in early 2022. After he served as the chairman of Deep Blue Automobile, he led Deep Blue to release the "super extended range" technology and brand-new intelligent solutions, and "went to sea" in the Thai market, which also laid the foundation for Changan Automobile’s strategy of "all rivers run into the sea".

However, after the initial difficult "groping", Changan Automobile found that Aouita and Deep Blue were far from the expected sales target. In 2023, the targets of Aouita and Deep Blue are 100,000 and 400,000 respectively; However, the actual sales volume is only 27,000 vehicles and 136,900 vehicles.

So in January 2024, Wang Jun, president of Changan Automobile, took over the post of chairman of Deep Blue Automobile from Wang Xiaofei. One month before this, Zhu Huarong, the chairman of Changan Automobile, announced that he would personally take charge of Aouita and concurrently serve as the chairman. Qiyuan, which did not set up the company independently, was handed over to Ye Pei, executive vice president of Changan Automobile.

This is equivalent to the first, second and third leaders of Changan Automobile, and each of them supervises the new energy sector. The frequent personnel changes of two new energy brands, Aouita and Deep Blue, may, to a certain extent, explain the dissatisfaction of Changan Automobile and its belief that "success or death".

At present, Aouita, with only two products and a starting price of more than 300,000 yuan, is destined to have a flag status far greater than the actual significance. Therefore, Deep Blue and Qiyuan, who can shoulder the heavy responsibility of Changan Automobile’s sales in the new energy era, will become the core of "real power".

In 2024, the sales targets of Aouita and Deep Blue were pragmatically lowered to 90,000 vehicles and 280,000 vehicles respectively; Qiyuan is250,000 vehicles. This arrangement clearly shows that Changan Automobile has given high hopes to Deep Blue. Whether this big ship can forge a real "new quality productivity" to meet the assessment and sail smoothly in the new era, Aouita is a symbol of technology and high-end, and the sales of deep blue is the key to landing in the market.

After all, Wang Jun, president of Changan Automobile, is at the helm of Deep Blue Automobile. Wang Jun, born in 1972, has served as deputy director and director of the scientific research management department of Changan Automobile Technology Center, director of the scientific research management department of the Ministry of Science and Technology, vice president of the Automotive Engineering Research Institute and director of the product planning department. Manager of product management department of marketing department of Changan Automobile Sales Co., Ltd., director, deputy minister and minister of product planning department of marketing department; Assistant to the President of Changan Automobile, General Manager of Changan Automobile Sales Co., Ltd. and Vice President of Changan Automobile.

Now, as the president of Changan Automobile, he is only "one step away" from the summit. If the time is set back to June 2020, Zhu Huarong, who took over the post of Chairman of Changan Automobile from Zhang Baolin, was the post of President of Changan Automobile; Zhang Baolin, who was promoted to the position of Chairman of Changan Automobile in September 2017, was also the President of Changan Automobile. In the development of this enterprise, there has always been such a personnel practice.

It is worth noting that Zhu Huarong, the chairman born in 1965, is now 59 years old, less than two years away from the legal retirement age of 60. Even if the extension is appropriately relaxed, the term of office has been counted down. In October 2020, when he handed over the post of President of Changan Automobile to Wang Jun, I’m afraid he had already chosen the echelon.

Zhu Huarong has accumulated nearly 40 years’ experience in the automobile industry. Under his leadership, Changan Automobile became the first automobile enterprise with its own brand sales exceeding 20 million vehicles. If he can make further achievements in the new energy, then he will be able to "retire". In view of this, in any case, Wang Jun needs to use the deep blue, which has become the "new energy future" of Changan Automobile, to clear its name and prepare for taking over.

At the committee of 100 Forum on Electric Vehicles in China in 2024, Wang Jun said in his keynote speech that the cost of new energy vehicles is high and the scale effect has not been fully revealed. Taking 2023 as an example, the industry is selling 403 new energy vehicles, with an average monthly sales of only 1,500 vehicles, and there are very few passenger car brands that can really make a profit now. "Changan Automobile has invested a total of 230 billion yuan in the fields of new energy and intelligence in the past decade, which has injected a strong impetus into the development of the new energy automobile industry," he said.

However, it is not known when such a huge investment will be made in three new energy brands in Chang ‘an. His solution is, "we should accelerate the application and promotion of new quality productivity in the automobile industry, accelerate the process of globalization, and further reduce costs and improve efficiency through technological progress and industrial scale development." It is not difficult to infer from his speech that the scale, cost and efficiency of Deep Blue will become one of the key barometers for Changan Automobile to "promote new quality productivity".

"We should adhere to people-oriented, user-oriented and scientific and technological innovation, and cultivate and develop new quality productivity," he stressed at the end of his speech. However, from the previous word-of-mouth of a large number of users, there is a big gap between the products of Deep Blue and the needs of users, and "people-oriented" is more than just "star manager-oriented".

Deng Chenghao’s perfect personal show, products "rely on the wind" rather than users.

Deng Chenghao, the "star manager" who partnered with Wang Jun, had previously been the CEO of Deep Blue Automobile for two terms. The new generation of technical experts trained in the Changan system and the youngest vice president of Changan Automobile are excellent enough.

Deng Chenghao, born in 1986, holds a doctorate in engineering and a senior engineer title. He joined Changan Automobile after graduating from Tsinghua University Vehicle Engineering Department with a master’s degree in 2011. He has been devoted to the development of new energy vehicles and the research of three electric technologies for more than ten years. He used to be the deputy general manager of the power development department of Chongqing Changan New Energy Automobile Technology Co., Ltd., the secretary of the first party branch, the project director of C385EV-E series, and the general manager and party secretary of Chongqing Changan New Energy Automobile Technology Co., Ltd.

In the information that he participated in the selection of "Top Ten Chongqing Economic Innovators of the Year in 2022", he wrote, "In 2022, under his leadership, Deep Blue Automobile rose against the trend, and the scale of production and sales achieved historic growth, with production exceeding 230,000 vehicles and sales of nearly 220,000 vehicles. Through the coordinated development of value chains such as R&D, supply and marketing, it effectively promoted the upstream and downstream employment of Chongqing’s regional industrial chain and made positive contributions to the rapid development of Chongqing’s automobile industry and economy." Technically, he led Changan Automobile to apply for 734 patents in 2022, and mastered more than 400 core technologies such as new energy "Big Three Electricity", and a number of core technologies were equipped with SL03 to achieve full-scale mass production applications, and the related performance reached the leading level in the industry, such as "the world’s first micronucleus high-frequency pulse heating technology, and the battery can heat up by 20℃ in -30℃ environment".

However, Deng Chenghao, a new generation who idolizes Jobs, shows a different style from a "low-key elderly person" like Wang Jun, but is more consistent with the preference of Zhu Huarong, chairman of Changan Automobile. Both of them have real-name authentication in Weibo, and he prefers to use public social media such as Sina Weibo as the "main battlefield", maintaining the frequency of several Weibo updates every day. Wang Junze, on the other hand, remained invisible and did not publicly authenticate his account in Weibo.

There have been media reports that in the first event of Deep Blue, Yang Dayong’s introduction of this new brand took only 5 minutes and less than 800 words; Deng Chenghao spent 50 minutes and 8000 words sharing the technology of EPA1 platform of Deep Blue car and C385, the first model.

Today’s Deng Chenghao is more progressive. At the launch of Deep Blue G318, he gave a 157-minute speech, which made it more like a perfect solo show with frequent golden sentences. Regardless of the large-scale questioning caused by the industry and netizens; Only in the introduction of deep blue super extended range technology, the "10 first and second industries in the world are unique", can this be objectively tenable?

As a technical background, Deng Chenghao may have enough reasons to be fully confident. However, in the press conference, he ridiculed Huawei, compared BYD, and even compared his ideals. The remarks that he put all the extended-range technologies at his feet were evaluated as "propaganda has no bottom line". The most typical example is the sentence "I don’t know that the extended range of the engine is by no means a super extended range, and Deep Blue is the only brand in the mainstream extended range brand that has a deep grasp of engine technology".

Deng Chenghao’s grandiloquence is not the first time. Before that, he once said that "the mixed ceiling is a deep blue super extended range", while "Tesla’s products are old-fashioned" and even thought that "the sales volume of SL03 should be at least 178 thousand". In fact, according to the data of the Association, in 2023, the total sales volume of deep blue SL03 extended-range and pure electric vehicles was 68,000, with an average of less than 6,000 vehicles per month.

Before Changan Automobile announced the goal of 280,000 Deep Blue vehicles in 2024, Deng Chenghao had set a "global 450,000" Flag for himself and his team in Weibo. Considering that the compact SUV C857 launched as the fourth model of Deep Blue needs to be launched in the third quarter, even if this car can further lower the threshold of deep blue hybrid models to 100,000 yuan, it will be extremely difficult to help Deep Blue achieve its annual goal. Because in the first two months of 2024, the cumulative sales volume of Deep Blue was 24,000 units; Based on the calculation of 280,000 vehicles in the whole year, this requires its monthly sales volume to reach 25,600 vehicles; In 2023, the average monthly sales volume of Deep Blue was only 10,600 units.

The slogan of Deep Blue Auto is "reaching the future first", but what people see is probably more "reaching first" by star managers than "reaching first" by brands, products or users.

It is almost impossible for Aouita to become the next red flag, but it can add the best footnote to Zhu Huarong’s perfect career. The dark blue car that wants to "reach the future first" will be the most important "achievement" of Wang Jun. The premise is that deep blue can "don’t be hard" and occupy a place in the hearts of consumers in a down-to-earth and solid manner.

As three new energy vehicle brands of Changan Automobile, which are deepening the reform and facing the future, Qiyuan has a high sales volume and Aouita has a high reputation, while Deep Blue has the most long-term ambition. Deep Blue Automobile is people-oriented and "waiting" for the future!

Producer, Trn Quang Diu, Editor-in-Chief, Wu Zhuwei

Author | Trn Quang Diu, Luo Zuxing

Image | Source Network Operation Jiang Xiaowen

Norway approves genetically modified rapeseed oil for salmon farming

 On February 15th, 2024, Norwegian Food Safety Bureau approved the use of rapeseed oil from transgenic rapeseed NS-B50027-4 in salmon feed, which can increase the omega-3 fatty acid content of salmon, improve the color of fish and reduce black spots. This is another approval after Norway first approved the use of transgenic rapeseed oil in fish feed in 2023. Developed by Newhide Seed Industry Co., Ltd., the rape has the characteristics of producing omega-3 fatty acids and glufosinate tolerance. It was approved for commercial cultivation in the United States and Australia in 2018, and was approved for food and feed in Australia, Canada and the United States from 2018 to 2022, and was approved for food in New Zealand. Omega-3 fatty acids for human consumption are mainly from fish oil, which is expected to become a sustainable substitute for traditional fish oil, alleviating the problems of decreasing wild fish population and high price of fish oil.

 

(Source: Norwegian Food Safety Authority)

Musk: A Lonely Boy Who Changed the World

Original Jennifer bund education

highlight

Speaking of Musk’s career, you may already have a few treasures, but do you really know Musk himself? As an eye-catching and controversial innovative entrepreneur in the world, many of his behaviors can actually be found in his childhood. Unveiling the mystery of Musk, a contradictory figure, can also show us that although Musk’s success cannot be copied, his story can still inspire ordinary people.

Wen, Jennifer, May

Elon musk is the most striking and controversial entrepreneur in the world today.

Elon Musk

Any of his entrepreneurial achievements are extraordinary:

Established PayPal, one of the largest electronic payment companies in the world, subverting the traditional trading methods in one fell swoop;

Established SpaceX, the world’s first private space exploration company, and developed the world’s highest and most powerful rocket to realize the manned flight of commercial spacecraft;

Invented the electric car Tesla, leading the world into the era of electric cars;

SolarCity Sun City was founded, becoming the largest supplier of rooftop solar systems in the United States, promoting the consumption and recycling of solar technology …

This "madman" whose mission is to change and save the world likes to think about the future of mankind, and firmly believes that if the problem of sustainable energy cannot be solved in the 21st century, mankind will be in disaster. Another big problem that may affect human survival is whether Mars migration can be realized.

He not only has extraordinary imagination, but also is really moving towards his mission, gradually turning the Arabian Nights into reality.

However, on the back of great success, Musk has a very inhuman and even described as a "devil". This is not only reflected in his relationship with colleagues and subordinates, but also in his handling of intimate relationships.

Recently, The Biography of elon musk, written by the famous biographer Isaacson, was released, which showed more stories and details of his growth. This writer, who once wrote the Biography of Jobs, followed Musk closely for two years, and interviewed Musk himself, his family, friends, colleagues, ex-wife and opponents in depth.

Biography of elon musk

Author: [America] walter isaacson

In this biography, the Bund Jun is most interested in Musk’s childhood and adolescence.

What exactly shaped Musk and became him today? Although his success can’t be replicated, this genius, who is the richest man in the world and has extraordinary innovation, may still give us some enlightenment as ordinary people.

A boy with a lonely heart

Back in the 1980s, childhood Musk was shrouded in loneliness.

In kindergarten, he spent most of his time in a trance and couldn’t listen to others. This is because when he thinks about problems, it seems that all sensory systems will be shut down, and there is a tendency to stay out of it and ignore external information.

The temperament of genius also makes his socialization difficult. Because he can’t stand the "stupidity" of others, he has few friends since the day of school and becomes lonely and gloomy.

The trauma in his childhood experience further aggravated his loneliness.

He was born in a family with adventure genes. After his parents divorced, Musk and his father lived in South Africa from the age of 10.

Musk’s grandfather was born adventurous. In addition to flying around by himself, he often took his children to explore the wilderness.

His father is an engineer, a man with a violent temper and repeated emotions, and he practices "extremely strict dictatorship" over his children.

He sent 12-year-old Musk to a field survival training camp called "Field School". Here, each child can only get a little food and water, and encourage them to fight for survival materials. Every few years, a child will die here.

Musk, who was short and dull when he was a child, was not beaten less. The most serious time, he was beaten to face deformation and needed to go to the hospital for corrective treatment.

As a victim of campus bullying, in front of his father, he got double reprimand and abuse, calling him a useless idiot.

Such a scene has become a painful memory of Musk’s childhood, and it has also caused him great emotional trauma, which has affected him to this day.

Musk at the age of 8

Musk tried countless times to get rid of his father’s shadow physically and psychologically, but it was difficult to escape his father’s spiritual influence on him. There are two main influences here:

On the one hand, he began to be a copy of his father in some aspects-lack of empathy, dictatorial style and capricious extreme emotions.

The author Isaacson describes Musk in this way. His emotions will cycle between clear Wan Li and darkness, between passionate and dull, between indifference and true feelings, and occasionally fall into a "devil mode" that scares people around him.

On the other hand, childhood adversity made his pain threshold very high. In order to shield his childhood nightmares and fears, he also shielded other emotions, such as happiness and empathy.

In the eyes of his current and third wife, Musk doesn’t know how to enjoy success and enjoy the flowers and birds. Because childhood brought him the most profound constraint: life is pain.

He even hates being satisfied with the present. Therefore, the turbulent environment and fierce conflicts have a very strong attraction to Musk, which is not only reflected in his entrepreneurship, but also in his relationships that he tried to maintain but failed to last.

This is why many of his behaviors are full of childishness and even challenge the bottom line:

Publish irresponsible tweets at will and "openly smoke marijuana" in the live broadcast room; And break the law to attack those who oppose him …

He became the "mad king" Musk.

Save yourself in reading and acting.

Musk once said in an interview that he did not actively seek loneliness, and he did not want to be a lonely person.

In order to get rid of loneliness, he has been keen on attending and organizing parties since his youth. However, he is often the alien "bystander" and sometimes even picks up a book to read.

When Musk was in primary school, he was always a loner, curious about the world and persistent in facts, and was considered a nerd by his classmates.

It can be said that in adolescence, there was reading that had a profound impact on Musk.

Musk is a veritable bookworm. At most, he can read books for 9 hours a day. He began to be curious about the origin of the universe, the meaning of life and the universe very early, and even felt depressed for a time because of the meaningless life.

During this period, Musk read a lot of works of existential philosophers, such as Nietzsche, Heidegger and Schopenhauer, hoping to find the answers to the universe and life.

However, existentialism philosophy made him more confused and even desperate. That’s why, he would say later, "I don’t advise teenagers to read Nietzsche."

Fortunately, science fiction saved his "adolescent existentialism crisis". He rummaged through the science fiction works of the school and the local library, hungry.

The Severe Moon by Robert Heinlai is one of his favorite works. A question discussed in this novel later became the focus of Musk’s attention: Will the development of artificial intelligence help to protect human beings, or will machines develop their own consciousness and pose a threat to human beings?

Another set of his favorite works, "Base Trilogy", inspired his exploration on how to make human beings fly in the interstellar space, and became the foundation for his later creation of Space X.

At his age of great curiosity, the science fiction works that had the greatest influence on him were The Hitchhiker’s Guide to the Galaxy. This humorous story not only shaped Musk’s philosophical system, but also helped him get rid of existential depression.

After seeing a bigger world in reading, Musk began to be not satisfied with traveling in his mind, but to seek to leave in the real world.

At the age of 17, Musk decided to leave South Africa and escape the painful life with his father.

He was very mobile. He went to the embassy alone, applied for a Canadian passport of his mother’s nationality, bid farewell to his mother and brother and sister who stayed in South Africa temporarily, and went to Canada alone.

This is also the first turning point for the young Musk to usher in his life.

He bought a one-way ticket to Canada, took $4,000 in traveler’s checks and cash, and set out on a journey to a foreign country with a list of relatives who had never been masked.

Before leaving, his father said contemptuously to him, "You will come back in a few months, and you will never succeed."

In the process of taking a bus in rural Canada, Musk did encounter big trouble. Because he got off the bus halfway, he missed the bus and lost his suitcase with traveler’s checks and clothes. At this time, he had only a few books left in his backpack. As a result, he spent several weeks replacing traveler’s checks, which was extremely difficult.

Unexpectedly, it was this unfortunate experience that made him realize for the first time that the financial payment system needed a change, which became the ideological spark for his later establishment of pay pal.

I have to say that the difference in thinking between bosses and ordinary people may be here. The same experience, most people may still complain, lament, or sum up lessons, but the master has stood in a completely different dimension, thinking about the possibility of subversion and change.

This way of thinking has been repeated many times in Musk’s later growth experience. However, the problems he wanted to solve later became bigger and bigger, from the Internet to electric cars, clean energy, and then to the Mars immigration plan.

A genius driven by a sense of mission

The 17-year-old Musk went to Queen’s University after coming to Canada from South Africa. As always, he has a keen interest in history and science fiction. At the same time, he is immersed in the world of board games and computer games.

When Musk was studying at Queen’s University,

Source: Biography of elon musk

As early as living in South Africa, Musk, a teenager, liked all kinds of video games. In college, he is more focused on a strategy game, that is, many players compete with each other and use advanced strategy, resource management, logistics supply chain management and tactical thinking to build an empire.

This is the game mode that Musk loves for ten minutes: if you want to defeat the enemy, you must realize complex rules and competitive management of resources. In a way, this has also become a tool for him to hone his tactical skills and tactical thinking, and to prepare for his later commercial competition.

Musk is not completely addicted to the online world. He is lonely and unsociable, but he has a strong "self-recommendation" ability in the real world.

When studying at Queen’s University, Musk and his younger brother, kimball, developed a very interesting habit: after reading the newspaper every day, each of them chose the most interesting person, and his younger brother called to try to invite each other to lunch.

On one occasion, they selected Peter Nicholson, an executive in charge of strategic planning in scotiabank. Unexpectedly, the executive with a master’s degree in physics and a doctorate in mathematics agreed to have lunch with the two brothers.

After discussing the essence of philosophy, physics and the universe with each other, Musk was highly appreciated by his predecessor, and got a summer internship and directly entered the strategic planning team of each other.

Although this internship experience is not long, it gradually makes him clear what kind of career path he should take-that is, he is more suitable for starting a business than working for others.

There is no doubt that Musk is an ambitious careerist, but his ambition is still driven by what "big problems" he was concerned about when he was a teenager, and it gradually became his mission during his college years.

In 1992, in order to seek academic challenges, Musk took the initiative to change again. With the support of scholarships and student loans, he transferred to the University of Pennsylvania and started a new college life.

Musk and Ren Yuxiang at the University of Pennsylvania

Source: Biography of elon musk

During his studies at Penn University, Musk, who was interested in engineering issues, decided to major in physics. He hopes to become an engineer and study the most basic principles of physics. This is also the "first principle" that he later admired. Everything starts from the essence and seeks solutions to problems.

At the same time, he decided to take a double degree in business. This is not because he is interested in business, but because he is worried that if he does not study business, he will have to work for those who have studied business in the future.

Here, Musk met the only person who he admitted was "better than himself in physics"-Ren Yuxiang, who won the 22nd international physics olympiad gold medal on behalf of China, and later became his important partner in building a Tesla factory in Shanghai.

They do experiments together, study the changes of various materials at extreme temperatures, and discuss how to apply the laws of physics to making rockets. During this period, Musk has been chanting to be a rocket that can fly to Mars.

The dream of a distant rocket was planted at this time.

Source: documentary "Back to Space"

Musk, who was in college, was also very concerned about electric vehicles. When sitting on the campus lawn for lunch, he will read academic papers about batteries. When learning that California has just passed a regulation that 10% of vehicles in 2003 must be electric vehicles, Musk’s first reaction is that I want to achieve this goal.

At the same time, he also believes that solar energy, which has just started, is the best way to realize the vision of sustainable energy.

He wrote in his graduation thesis "The Importance of Building a Solar Society" that "human society will soon have no choice but to focus on renewable energy." On the last page of the paper, he also showed his idea of a "future power station".

The professor gave him a high score of 98 points, saying that the paper was "very interesting and well written, except that the last picture was too abrupt and a little puzzling".

Looking back, the three areas that Musk paid attention to in his student days-Internet, sustainable energy and space exploration-really shaped his career step by step, and personally founded a number of subversive companies such as PayPal, Tesla Motors, SpaceX and Solar City.

Musk is not only a genius figure, but also an ambitious man driven by a sense of mission to some extent.

In his childhood and adolescence, the big problems he thought about and the sci-fi works he was obsessed with contributed to the formation of a sense of mission, which will further ferment and mature in the future.

Even his motivation for learning in the future is driven by a strong sense of mission, in order to realize the big problems in his mind and have an impact in the real world.

Source: documentary "Back to Space"

When a person learns knowledge with the desire to change reality, knowledge will be transformed into ability and value.

tag

A gifted child, with the blessing of reading, action and mission, has achieved success, which is simply a matter of course.

However, this genius who is changing, or has changed the world, should always deal with his demons.

As the author Isaacson said, the influence of his father on Musk in childhood seems to be a dark force. This strong and fragile boy, in his epic expedition, is ready to compete with this dark force.

Source: documentary "Back to Space"

The story of genius cannot be copied, but we can still see how much magic a person’s childhood experience has on his shaping.

At the same time, for most people, we don’t have Musk’s amazing talent, and we don’t necessarily have some opportunities for him. However, it should be a good thing to find the areas of interest from reading, to find the changes that we can make from the real world, and to live and learn new knowledge with a mission-like enthusiasm.

The unlabeled graphs are all from the network.

Original title: Musk: A Lonely Boy Who Changed the World

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Mao is not easy to sing the ending song of "Learning Dad" to show the deep affection of Bo Huang and his son.


1905 movie network news Recently, the film ending song MV "An Imagination about the Future" was put on the line. Through the delicate depiction of ordinary little things in life, it shows the family reality group image and conveys the beautiful picture of parents and children growing together. The film will be produced by producer and starring, written and directed, starring,,,, and featuring in friendship, and will be released nationwide on August 18th.


In the ending MV, with the healing melody and delicate and touching lyrics, it is difficult for Mao to express the ardent fatherly love of Lei Dali (played by Bo Huang) to his son Lei Xiaomi (played by Shan Yuhao) in a sincere and mellow voice, and convey his father’s most sincere expectation and blessing to his children. In the picture, the fragments of the father and son playing happily and swimming in the bath are displayed one by one. However, when the pressure of entering a higher school appeared, the father and son who were helpless began to struggle. Lei Xiaomi’s sentence "Is life so bitter?" tells the endless bitterness of the father and son.


Accompanied by the lyrics of "Laughing loudest, crying can make you cry", the MV mood was pushed to a climax, and the father and son apologized to each other in the bathroom. Lei Xiaomi blamed himself for not having other children’s sticks, while Lei Dali blamed himself for not having the ability. The embrace of father and son in the picture makes people cry. In the voice-over, "In fact, parents are all the same, trying to stand on tiptoe to lift the baby higher", the picture flashed across the tired faces of the other three groups of families carrying the burden of chickens.


Until Lei Dali asked, "Does the little carp have to jump the dragon gate?" The overall mood of MV is moving towards warmth and reconciliation. Father and son are holding hands with towards the distant, but where to go this time is up to the children. From anxiety to gentle reconciliation, a complete and true emotional line between father and son naturally emerges with Mao’s songs that are not easy to appease and heal, and the songs and movies perfectly match and complement each other.


The pre-sale of "Learning Dad" has now started. The film has assembled a lineup of powerful actors to interpret the faces of thousands of families, focusing on the current hot social issues, taking the healing of touching family ties as the core, and presenting the reality that reflects you and me. With the opening of the pre-sale, the national roadshow of the film "Learning Dad" also officially started. The first stop of the roadshow will go to Chengdu, and then it will go to Changsha, Zhengzhou, Qingdao, Hangzhou and other cities to meet more audiences, looking forward to close communication with the audience.


Kneeling to send a new album, the teacher refused to record Rene Liu’s tears.

  


  On the evening of December 17th, 2007, Taiwan Province artist Rene Liu appeared at the Beijing Starlight Ceremony. China News Agency issued Qian Xingqiang photo


  Rene Liu, who hasn’t appeared for a long time, has finally taken his new album All Night as a guest in a variety show. The appearance of Bobby Chen, the guest of the program and teacher, made Rene Liu’s emotions out of control, and it was difficult to restrain his emotions by shedding tears several times.


  In the program, Rene Liu said that after graduating from high school, he went to the United States to study vocal music and piano performance, and obtained a bachelor’s degree in classical music. Once I went swimming in the swimming pool, I happened to meet Bobby Chen who was relaxing. By chance, they became apprentices. Since then, Bobby Chen has brought Rene Liu to the famous Rolling Stone Records Company as his personal assistant. In the program, talking about the teacher, Rene Liu said emotionally: "A few years ago, sometimes when I felt that I couldn’t spell, I would drive to where he was, walk in, and when he saw me, he touched my head. Then I will be fine. When I see him, I feel that I am fine. "


  In addition, there was a scene in the program: Rene Liu, who just released a new album, wanted to give the record All Night to Master, but when she knelt down and delivered the record, Master refused to say, "Don’t give away your album rashly. This is not a business card, nor is it a springboard for you to marry into a rich family. Our spirit is inside, and we can’t just give it to others. " Perhaps it’s a long time since I heard the teacher’s exhortation. During the recording of the whole program, Rene Liu was always in tears.

Editor: Li Xian

Intelligent advanced iCAR 03 automatic parking is only the tip of the iceberg.

With the progress of science and technology, intelligent driving technology has gradually entered the car. It makes driving safe and secure, relaxed and comfortable, greatly reduces driving fatigue, and brings a different kind of intelligent driving interest. Relying on its cutting-edge intelligent driving assistance, it has become a popular choice in the SUV market. The car’s intelligent system is powerful, which can monitor the vehicle status in real time, provide intimate service for drivers and lead the new trend of intelligent driving.

High-level intelligent driving enjoys convenience.When driving on the highway, cruise at a fixed speed can greatly reduce the driving intensity, but if the front car slows down, we must manually step on the brakes and reset it. If we don’t pay attention, it may lead to rear-end collision. The high-speed navigation system carried by iCAR 03, after setting, can automatically keep a preset distance from the front car and intelligently follow the car.

Really bid farewell to the panic of parkingICAR 03 is equipped with a fully automatic parking system, including multiple intelligent parking functions such as automatic parking assistance, remote parking assistance, memory parking assistance, cross-floor memory parking assistance and tracking parking, which can be used normally in rainy and snowy weather and at night. At the same time, the system can memorize multiple parking paths at one time, which is very convenient.

It is worth mentioning that iCAR 03′ s memory parking assistance function allows users to automatically complete parking as long as they drag the target parking space icon to the screen, which is very practical when the parking space is irregular and complicated. At the same time, we can also watch the whole parking process through the central control screen to ensure safety.

It is understood that the automatic parking system is realized by four high-definition panoramic cameras and eight ultrasonic radars. With the system, the monitoring range and accuracy are better, and the appropriate parking space can be identified regardless of whether there is a lane line on the ground. In addition, iCAR 03′ s reversing lateral warning system is also a very practical safety auxiliary function. In the process of backing out the parking space, if vehicles, pedestrians and other objects are detected approaching obliquely behind, it will give an alarm to the driver to avoid accidents.

Multi-target monitoring and instantaneous risk of line of sight shift"Keep your eyes on the road and your hands on the disk" is a phrase we often hear in driving safety training. When the driver’s eyes leave the road ahead and look at the screen or other places, it takes a focusing process to see clearly. When the line of sight moves back to the road, it is a new focusing process. Although the time is very short, it is often not timely to respond when encountering unexpected situations ahead, resulting in security risks.

ICAR 03 is equipped with lane departure warning system and lane keeping auxiliary system. A few seconds before the vehicle deviates from the lane, the driver is reminded by an audible alarm. If the driver doesn’t do the steering operation, the system will automatically intervene to correct the vehicle back to the original lane, greatly reducing the collision accidents caused by deviating from the lane.

ICAR 03′ s emergency braking assistance system can simultaneously monitor the front object, judge the relative speed, warn the driver when identifying the potential collision danger, and automatically take emergency braking if it is judged that there is a collision danger to prevent accidents.

The increasingly complex traffic, the ignorance of novice drivers and the existence of reckless drivers make driving safety full of challenges. Intelligent technology is essential to alleviate driving fatigue and ensure safety. Choosing a car with advanced intelligent driver assistance system can make the trip easier and safer. The L2++ intelligent driving assistance technology equipped with iCAR 03 is a wise choice for new and old drivers. It can intelligently identify traffic signs and provide accurate road information for drivers. It is worth mentioning that now, car buyers can enjoy as low as 10,000 yuan to increase the purchase subsidy. 1) Increase the purchase subsidy: fuel vehicle users can enjoy free charging of 3,000 yuan, and non-fuel vehicle users can enjoy free charging of 2,000 yuan; 2) Replacement subsidy: 5,000 yuan; 3) Three lifelong gifts: 1. Enjoy lifetime vehicle warranty+lifetime three-electricity warranty+lifetime free rescue (the first private user) 2. Officially certified used cars enjoy lifetime vehicle warranty+lifetime three-electricity warranty; 3 Enjoy free original charging pile+free installation service+10G/ month entertainment traffic for 2 years; The above preferential policies are applicable to iCAR 03: two-wheel drive standard Yuechao version, two-wheel drive long-life Yuechao version, two-wheel drive long-life Zhichao version and four-wheel drive long-life Yuechao version.

Harley-Davidson 2024 CVO cars have been officially launched since 498,800 yuan.

On June 22nd, 2024, Harley-Davidson announced the official launch of 2024 CVO cars in China market. The official price of the new CVO Avenue Gliding is 498, starting from 800 yuan, 518 for CVO Highway Gliding, 508 for CVO Highway Gliding ST and 508 for 800 yuan.

The new CVO road gliding ST is the fastest and most performance-oriented model among Harley-Davidson products. The new car is equipped with a low single seat and a 6-inch handlebar, which allows the rider to maintain the riding posture in the West Coast style of the United States.

The new CVO Highway Gliding ST is available in pearl white or obsidian black, and Screamin’ Eagle painting is used on both sides of the fairing and fuel tank. This design was inspired by the Moto America Mission King of the Baggers series motorcycles in Screamin’ Eagle Harley-Davidson Factory.

Milwaukee-Eight 121 V twin-cylinder engine is the exclusive configuration of CVO highway gliding ST, which can provide power output of 94kW and 193N·m, which is also the most powerful engine of Harley-Davidson in the original state.

Compared with the old model, the net weight of the car body is reduced to 363kg, which is 11kg lighter than the CVO road gliding model. The exhaust is composed of light titanium shell, forged carbon fiber and outer cover, and forged carbon fiber is also used for front baffle, seat cover and fuel tank control panel. In addition, the wheel design and wavy front brake disc also reduce the unsprung weight to some extent.

Full-color TFT touch screen replaces some of the original buttons, and uses a brand-new infotainment system, supplemented by Rockford Fosgate Stage II 6.5-inch fairing speakers. The driving part provides a variety of modes to choose from, including road mode, sports mode, track mode, track enhancement mode, rainy mode and a variety of custom modes.

Two models, CVO Avenue Gliding and CVO Road Gliding, offer brand-new painting/finishing options. Both models can choose night red with striped night platinum, or legendary orange with obsidian black and silk silver brushed. Each painting option has color matching parts and accessories, CVO logo, and central control decoration CVO 25th anniversary carving pattern.

The power part is equipped with Milwaukee-Eight VVT 121 engine, and the brand-new suspension system and Skyline infotainment system are also upgraded. It is reported that the new CVO car series will be officially released in the national dealers authorized by Harley-Davidson in late June.

The writer of this article is Geng An, a kicker.

Chery new energy began to get angry, and the "electric little guardian" came! Extended range version or less than 100 thousand

"What kind of car is this?"

A few friends asked after seeing the video posted in the circle of friends, and I immediately replied that Chery iCAR 03 would be listed soon.

This shows that iCAR 03 has achieved initial success and attracted everyone’s attention-it is hard not to be attracted when you see a small square box that looks like a guard.

Just in October this year, Yin Tongyue, Chairman of Chery, issued a signal, "We won’t be so polite in the ranking of new energy industry as this year! We will definitely enter the national head position. " .

Chery’s wholesale volume in November reached 210,000 vehicles, which is already the head of the head, but its new energy products are still short-board-14,000 vehicles in November, with a penetration rate of only 7%, while the penetration rate of the whole China brand new energy vehicles has reached 60%.

As the first new energy vehicle (Zhijie S7 cooperated with Huawei) after the chairman’s outburst, iCAR 03 has high hopes. The new car will be officially opened for pre-sale on December 18th, and the pre-sale price has already been announced at Guangzhou Auto Show, among which the price range of two-wheel drive version is 140,000-160,000 yuan, and that of four-wheel drive version is 160,000-190,000 yuan.

Design: the electric guard has a high value.

Chery, the brand of iCAR, was registered as early as 2003, and it was officially launched 20 years later. As the first model of iCAR, 03 contains the meaning of "three things are born" and cannot be lost.

Now the auto market is extremely involuted, and the hard-core off-road vehicle with square box shape seems to have become a big blue ocean market at present, and the typical one is Land Rover Defender.

The price of more than 1 million guards is still in short supply, which has driven Chery Jaguar Land Rover to increase its sales in China by 25% in the first 10 months of this year. Jaguar Land Rover executives claimed that friends can learn from the outside of guards, but they can’t learn from the core.

It is undeniable that the guardian is indeed online. This is also the era of looking at the face value. A car with a high face value may not sell well, but a car with a low face value will not sell well.

As a latecomer, China brand really has no chance if it starts with oil cars, but the era of electrification has changed the rules of the game.

The price of Chery iCAR 03 is about 1/10 of that of Guardians, and Guardians are embarrassed to speak. Moreover, iCAR 03 is pure electric, and its size is very different, and the details are also different.

ICAR 03 positioning is the first fun car for young people and the second car for families, which has no less temperament.

Judging from the scene, the overall shape of iCAR 03 is square and tough, and the body is outlined with a large number of straight lines, which is very consistent with the traditional impression of off-road vehicles.

The inverted "L"-shaped headlight group also brings high recognition to the new car, which is obviously different from the guardian, while the daytime running lights on both sides echo the iCAR brand LOGO.

The external "small schoolbag" design and vertical taillights at the tail are also common design languages for off-road vehicles. It should be noted that this small schoolbag (which can only carry 10 kilograms) is not a spare tire, but is designed for aesthetics and adding off-road atmosphere.

In terms of body size, the length, width and height of the new car are 4406/1910/1715mm respectively, but the wheelbase can reach 2715mm, making it a small SUV.

The short front and rear suspension and the traditional four-door design can improve the passability of the vehicle and ensure the seating space in the vehicle. When coming into the car, the interior of the new car also adopts a tough square design language. The overall layout of the cockpit is symmetrical, and the suspended central control panel and the through design below expand the internal storage space and spatial freedom.

When we entered the car, the color first surprised us. Changing the layout of the black system in the past, it adopts the double elements of green and cement ash, and is decorated with bronze color, which brings a full sense of advanced. The display area adopts full LCD instrument and suspended central control screen, which matches the latest car system, and the whole intelligence is extended again.

Look at the seat again. Due to the square body of this car, the whole sitting posture is slightly upright, and the angle cannot be adjusted. If it is long, the comfort will be reduced. Fortunately, the official has added more materials to this car seat, which is the ceiling in the same level in the whole softness!

In terms of power, the new car will provide two rear-mounted single-motor and double-motor drive systems, with the maximum power of 135KW and 205KW respectively, and the pure electric cruising range of 401 km and 501 km, and it is equipped with L2-class auxiliary driving function.

Cross-country ability: guardian 7 successful bottom?

With its compact body and pure electric structure, our four-wheel drive version iCAR 03 is still quite easy to drive, which is more than enough to shuttle through Wuhu’s urban roads, online celebrity beaches and even professional off-road venues.

From the beginning of its design, iCAR 03 is mainly used to travel in cities, but also to take into account other certain off-road capabilities, because its slogan is "play differently."

This car has a built-in all-aluminum girder and a four-wheel drive mode, but it is impossible to think about using a small pure electric SUV for heavy off-road. It is still no problem to do ordinary off-road.

The car adopts an all-aluminum body and embedded high-strength all-aluminum girders. The torsional stiffness of the car body is 30% higher than that of the traditional steel body, which effectively improves the endurance and handling performance. In terms of chassis, iCAR 03 adopts the front McPherson with hydraulic isolation bushing and rear H-arm multi-link independent suspension, which is the same as Land Rover, and can reduce road vibration by more than 30% in bumpy road conditions.

ICAR 03 has a approach angle of 26 and a departure angle of 29, with a minimum ground clearance of 170 mm and a maximum wading depth of 600mm, while Land Rover has a maximum wading depth of 900 mm. With the support of iWD intelligent electronic control four-wheel drive, iCAR 03 can easily cope with various road conditions such as snow, mud and sand.

In addition to scattering in the sand, we drove a Chery iCAR 03: we crossed the bumpy mud, set foot in a 60cm sink, and climbed a 45-degree hump. We really played something different.

There will be an extended version next year, and the price may be less than 100,000 yuan.

ICAR 03 is a pure electric version, but as the first car for young people, the price of about 150 thousand yuan is still a little expensive. After all, young people are under a lot of pressure now, and there are a lot of car loans and mortgages. , of course, except for the family’s strong assistance; In addition, there are too many models to choose from for 150,000 yuan.

Now there is a better solution-extended range version, which can solve the mileage anxiety problem of young people and reduce the cost.

According to iCAR insiders, 03 reserved an extended range version at the beginning of design, and it is expected that the extended range version will be launched in June next year, and the price may be less than 100,000 yuan.

This is a good thing for iCAR 03. After all, Chery has high expectations for it-it hopes to sell more than 10,000 yuan a month. If it only relies on the pure electric version, I think it is unlikely, because in the pure electric and extended range versions, the extended range version is generally more popular, and the higher the end, the more popular it is.

This has answered the concern of the extended-range version of "low". Driven by the main car companies such as Ideal, Challenge, Geely and Changan, the extended-range version is entering thousands of households.

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Changan Auchan X5, a brand-new strategic model, is free and easy in sports appearance, and only depends on its face value.

Changan Auchan, a sub-brand of Changan, made its debut at Chengdu Auto Show. According to official website, it will be released in the fourth quarter of 2020. So what’s surprising about the sports SUV released by this new brand that has transformed into a passenger car?

In recent years, it can be called the carnival of independent brands. Many independent brands show the style of big manufacturers, and the design style and product quality are rising steadily. The coverage of their product lines also occupies a full market share, especially for the young consumers. There are a constant stream of fashionable, young and distinctive models. Changan Auchan is also unwilling to lag behind. The Changan Auchan X5, which is positioned as a sports SUV, faces the vast number of young people and has a clear division of consumer groups.

Auchan X5 has a flamboyant design personality and a self-expression attitude. I believe that after seeing this car, I will have this view. Living is designed for young people. The front face is designed with the light waterfall flying front grille, and the light and shadow crisscross the waterfall trims neatly, with a highly recognizable brand LOGO, which has a strong visual impact. The blackened surrounding of hexagonal front face and fog light area follows the trend of big mouth design, which is bold and will not appear abrupt.

The side of Auchan X5 is outlined by the waistline of the body of the chasing sword ridge, with smooth and sharp lines running through the body, and with a large area of blackening treatment, the whole car has a very fighting atmosphere. The angular body and perfect posture show the restless and adventurous spirit of young people. Auchan X5 has a body size of 4490*1860*1580mm and a wheelbase of 2710mm, which is at a normal level in the same class, and the wheelbase is the same as that of the popular PLUS. Perhaps the rear space will be relatively cramped under the sliding back design. The new car will be equipped with face recognition brush car, 360 HD image, remote control of mobile phone and intelligent voice interactive cockpit function.

In terms of powertrain, Changan Auchan shares the resources of Changan Group, and naturally chooses to carry the Blue Whale 1.5T engine with mature technology and self-developed by Changan. The gearbox also uses the Blue Whale 7-speed wet dual-clutch gearbox. Referring to the 1.5T engine used by PLUS and considering the positioning of Changan Auchan X5 sports SUV, the estimated power and adjustment will be improved on the original basis.

As a brand-new strategic model of Changan Auchan, the Auchan X5 has conquered a large number of riders with its free and easy appearance at the beginning of its appearance, and it is even called its most beautiful model. It is really rare to see a model that only relies on its face value. Under the trend of rejuvenation, many car companies have demonstrated sports SUVs, but the market feedback is flat. The appearance of Changan Auchan X5 has brought enough surprises to the market. Will there be good market sales after the models are listed? Let’s wait and see!

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